Run a sharp, structured, and scalable optimization program.

Give your team a unified place to collect ideas, ideate on improving UX, decide what to optimize next, and manage the program end-to-end.

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Wingify Plan program overview with idea backlog and experiment pipeline

From scattered ideas to a program that compounds

Wingify closes the loop between stages, so your behavioral data fuels your testing roadmap, and your experiments power your personalization, creating a continuous cycle of learning. Each result feeds the next cycle automatically, so your revenue, margin, user understanding, and speed to market all compound over time.

Brainstorm and compile every idea in one place

No more ideas lost across docs, sheets, and sticky notes. Everything worth testing lives in one repository the whole team can see.

Decide what to test next

Score and rank ideas based on effort involved and business impact, so the pipeline reflects priorities, not individual opinions.

Prove it moved the business

Roll individual test results up to the metrics leadership cares about, and show what the program returned.

One repository for every insight

Ideas for experiments come from everywhere, and they usually scatter everywhere too. Wingify Plan pulls them into a single, structured home.

Capture ideas from competitor snapshots and team observations

Grab snapshots from competitor websites, log them as observations, or compile ideas from your team.

Link each idea to the heatmap, recording, funnel, or survey that inspired it, so a hypothesis carries its proof, not just an opinion.

Give research, design, product, and marketing one shared source of truth, instead of five private lists that never meet.

Keep a record of what you tried, what worked, and what did not, so this quarter’s learning sharpens next quarter’s bets.

A shared pipeline with priorities set

Great teams are not the ones with the most ideas. They are the ones that pick the right idea and see it through.

Casos de uso reales

See how teams use Wingify Plan to turn a pile of ideas into a program that pays off.

Run an intake for testing ideas

Give every team a single front door to submit experiment ideas, so nothing good gets lost in a DM or a doc.

Build a quarterly testing roadmap

Prioritize the backlog into a sequenced plan, and walk into planning with a defensible order of what to test and why.

Kill the "what did we already try?" problem

Search past hypotheses and results before you spend a cycle re-running a test someone ran last year.

Report the program to leadership

Roll test-level wins into a program view that shows impact on core metrics, ready for the next business review.

Onboard a new team member faster

Hand them the repository and the board, and let the program’s history bring them up to speed without a single handover meeting.

Coordinate across squads

Keep multiple teams testing on the same properties without stepping on each other, with shared visibility into what is live and where.

Brandon Gentry
Directora de experiencia de usuario

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