Integraciones > Woopra
About Woopra
Woopra is a customer analytics platform that tracks user behavior across websites, apps, and other digital touchpoints. It provides real-time insights and builds detailed customer profiles to help analyze the entire journey—from first visit to purchase.
Benefits
The integration allows you to push website visitor data from Wingify to Woopra. This helps you track how A/B test variations affect not just immediate conversions, but also downstream revenue metrics. You can analyze how different website variations impact customer lifetime value, repeat purchase rates, and other long-term business metrics tracked in Woopra.
Use cases
1. Granular user segmentation
Segment users based on their responses to Wingify tests and enrich segments with Woopra’s behavioral insights. This enables advanced targeting and personalization based on user behavior across variations.
2. Enhanced customer journey analysis
The integration allows you to combine Wingify’s A/B testing data with Woopra’s customer journey tracking. This means you can understand how different variations of your website elements influence the entire customer journey, not just immediate conversion rates.
For example, if you are testing two different product pages layouts in Wingify, you can find that version A not only increases immediate purchases (as tracked in Wingify) but also leads to 25% higher customer retention in Woopra’s journey analysis.
Shared data
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool.
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
|
Export Campaign Info
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool. |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
