Integraciones > WhatConverts
About WhatConverts
WhatConverts is a lead tracking and marketing attribution platform that helps businesses identify which marketing channels and campaigns generate leads. It tracks phone calls, form submissions, and chats, providing analytics to understand ROI across different marketing sources. The platform integrates with major ad and analytics platforms, and includes features for call recording, lead qualification, and custom reporting.
Benefits
This integration enables businesses to gain deeper insights into their marketing performance by connecting A/B testing results with lead and call tracking data. With this integration you can:
- Track phone calls in WhatConverts and associate them with specific Wingify test variations. This helps identify which A/B test variation drives the highest number of phone inquiries.
- Monitor lead form submissions captured by WhatConverts and link them to the corresponding Wingify test variations to determine which version of your website or landing page is most effective in generating form submissions.
Use cases
1. Optimizing Landing Page Design for Phone Call Conversions
Determine which landing page variation drives more quality phone inquiries. For example, test two versions of your home page – one with prominent phone numbers at the top and another with phone numbers in the footer. By analyzing this data in Wingify, you can identify the most effective placement for phone CTAs that results in higher-quality leads.
2. Optimizing Lead Forms to Maximize Submission Rates
Develop different lead form designs and track each form submission via Whatconverts; attributing it to the specific Wingify variation tested.
The seamless data flow between WhatConverts and Wingify enables detailed analysis of which form design yields the highest submission rates.
Shared data
Custom events from the integrated tool are pulled into Wingify and used as metrics in Testing, Personalize, and Insights campaigns, for more effective tracking and analysis.
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
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Event Stream
Custom events from the integrated tool are pulled into Wingify and used as metrics in Testing, Personalize, and Insights campaigns, for more effective tracking and analysis. |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
