Integraciones > Tealium
About Tealium
Tealium is a customer data platform (CDP) and enterprise tag management system that helps businesses collect, unify, and manage their customer data across various digital touchpoints. It allows organizations to capture real-time customer interactions from websites, mobile apps, and other digital properties, then standardize and distribute this data to your analytics and marketing stack.
Benefits
1. Advanced audience targeting for Wingify campaigns
Use Tealium’s audience data and badges as targeting conditions across Wingify Testing, Insights, and Personalize.
This means you can leverage the customer data you’ve already collected and organized in Tealium to
- run A/B tests on targeted segments
- view heatmap and session recording of targeted group of users
- create personalized experiences for specific user group
2. Automatic data synchronization
Tealium data is automatically synced with Wingify every 24 hours, with an option to trigger manual syncs anytime.
Use cases
1. Run A/B tests on targeted audience identified in Tealium
Leverage Tealium’s robust customer profiles to run highly targeted A/B tests for specific audience segments. For example, you could identify customers who have spent over $500 in the last 3 months through Tealium, then use Wingify to test different premium membership offers for this high-value segment.
2. View Session recording and Heatmap of cart abandoners identified in Tealium
For instance, if you have identified users in Tealium who are didn’t complete the purchase, you can import this audience into Wingify Insights and view their session recording and heatmap. This would give you insight into what prevented them from completing the purchase.
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
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Audience Targeting
Data from third-party tools is used to target visitors in Wingify campaigns (e.g., 6sense's Firmographic data, Marketo's Smart lists, Segment's audiences). |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
