Integraciones > Pendo
About Pendo
Pendo is a product experience and analytics platform that enables teams to analyze user behavior, deliver in-app guides, gather feedback, and optimize software across web and mobile applications
Benefits
This integration would allow you to push Wingify campaign data, i.e. campaign and variation name/ID, into Pendo where you can utilize it for creating segments or filtering reports across the Pendo platform.
Analyze an experiment’s impact on user’s overall journey
By integrating Wingify campaign data into Pendo, you can gain deeper insights into how A/B test variations impact the overall user experience, leveraging the existing metrics tracked in Pendo. This allows you to track user journeys, including the paths they take and the product features they engage with, based on the A/B test variations they encounter.
Target guides and NPS based on A/B test variation
Target specific guides and NPS surveys based on the A/B test variations users are exposed to, enabling a more personalized user experience. For example, if users in Variation A show interest in a specific feature, you can trigger a targeted guide highlighting that feature or prompt an NPS survey asking about their experience with it.
Use cases
1. Analyze an experiment’s impact on user’s overall journey
By integrating Wingify campaign data into Pendo, you can gain deeper insights into how A/B test variations impact the overall user experience, leveraging the existing metrics tracked in Pendo. This allows you to track user journeys, including the paths they take and the product features they engage with, based on the A/B test variations they encounter.
2. Target guides and NPS based on A/B test variation
Target specific guides and NPS surveys based on the A/B test variations users are exposed to, enabling a more personalized user experience. For example, if users in Variation A show interest in a specific feature, you can trigger a targeted guide highlighting that feature or prompt an NPS survey asking about their experience with it.
Shared data
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool.
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
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Export Campaign Info
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool. |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
