Integraciones > mParticle
About mParticle
mParticle is a Customer Data Infrastructure (CDP) platform that helps businesses collect, organize, and manage customer data from various touchpoints in real-time. It acts as a central hub to unify customer data, making it easier to understand customer behavior and deliver personalized experiences across different channels.
Benefits
1. Data centralization
With this integration, you can export Wingify campaign data to mParticle, to maintain a unified record of your customer data within mParticle’s CDP (customer data platform).
2. Connector functionality
mParticle acts as a connector to multiple third-party applications, eliminating the need to integrate with each platform individually. With this integration you can conveniently send your Wingify campaign data to other platforms that are connected to mParticle.
Use cases
1. Enhanced Customer Segmentation
Use Wingify experiment data to create more sophisticated audience segments in mParticle. For example, you could create segments of users who responded positively to specific variations in your A/B tests. These segments can then be used for targeted marketing across other connected platforms like Braze or Mixpanel.
2. Unified Analytics & Reporting
Get a complete view of how A/B tests impact broader customer behaviors and metrics. For example, imagine you’re running an A/B test to identify the right placement of customer reviews on your ecommerce product page. Through mParticle integration, you can combine Wingify test data with purchase data from your e-commerce platform, customer support interactions from your help desk, & email metrics from your ESP.
This would give you a complete picture of how the review placement impacts not just immediate conversions, but also long-term customer behavior.
Shared data
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool.
Features by plan
| Feature | Growth | Pro | Enterprise |
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Export Campaign Info
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool. |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
