Integraciones > Matomo
About Matomo
Matomo (formerly Piwik) is an open-source web analytics platform that provides detailed analysis of website traffic and user behavior while prioritizing user privacy. Unlike Google Analytics, Matomo allows organizations to host the analytics platform on their own servers, giving them full control over their data. It offers features like visitor tracking, goal conversion monitoring, and A/B testing.
Benefits
The key benefit of VWO-Matomo integration is that it allows you to push Wingify campaign-specific data to your Matomo analytics account for enhanced analysis and segmentation.
The data from Wingify experiments can be analyzed alongside other Matomo analytics data to get deeper insights into how variations affect overall user behavior and engagement.
Use cases
1. Comprehensive experiment analysis
Create visitor segments in Matomo based on which Wingify test variation they saw, then analyze their long-term behavior like repeat visits, time on site, and pages per session – revealing how your test changes affect different user groups.
2. Revenue Impact Analysis
Track how your A/B test variations directly affect revenue – e.g., test a new product page layout and see exactly how it impacts total order value and customer purchase patterns in Matomo’s detailed revenue reports.
Shared data
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool.
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
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Export Campaign Info
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool. |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
