Integraciones > Marketo
About Marketo
Marketo is a leading marketing automation platform that helps businesses streamline, automate, and measure marketing tasks and workflows, primarily for customer acquisition and engagement. With features such as email marketing, lead nurturing, analytics, and customer journey management, Marketo enables companies to effectively connect with their audience across channels.
Benefits
1. Push Wingify campaign data to Marketo
The integration enables you to export visitor-specific experiment data from Wingify directly into Marketo. This campaign data can then be used as a parameter to create different smart lists in Marketo.
2. Import Marketo smart lists into Wingify for targeting
Sync your Marketo smart lists directly into Wingify, enabling a more sophisticated visitor targeting.
Use cases
1. Run targeted tests and personalization campaigns on your Marketo Smartlists
Import Marketo Smartlists into Wingify and leverage them in your Wingify campaigns. You can essentially use visitor information already captured in Marketo to create smartlists and sync them in Wingify to create more personalized and targeted Wingify campaigns.
2. Utilize Wingify campaign data in Marketo for various marketing use-cases
For instance:
- Use experiment participation as a behavioral signal in your lead scoring model
- Send targeted email content based on which website variation a lead experienced. For example, if a contact engages with an «Enterprise Features» variation, send enterprise customer success stories.
- Give sales teams visibility into which website experiences their leads saw
3. View session recording and heatmap of your Marketo smartlists
Create Smartlists in Marketo based on their behavior on the website and check their session recordings and heatmaps in VWO. For instance, you can segment visitors in Marketo who dropped off during critical steps, like pricing or demo pages, and analyze their session recording in Wingify to uncover potential friction points.
4. Run survey on Marketo smartlists
By importing Marketo smartlists to Wingify you can run surveys on specific segments to gather targeted feedback. For example, you can survey enterprise leads who abandoned during the pricing page visit to understand their objections, or collect feedback from highly engaged leads to improve your product offerings.
Shared data
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool.
Data from third-party tools is used to target visitors in Wingify campaigns (e.g., 6sense's Firmographic data, Marketo's Smart lists, Segment's audiences).
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
|
Export Campaign Info
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool. |
|||
|
Audience Targeting
Data from third-party tools is used to target visitors in Wingify campaigns (e.g., 6sense's Firmographic data, Marketo's Smart lists, Segment's audiences). |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
