Integraciones > CallTrackingMetrics
About CallTrackingMetrics
CallTrackingMetrics is a call analytics and contact center software that helps businesses track and manage their phone conversations with customers. The platform offers features like call recording, dynamic number insertion, IVR systems, and detailed reporting to help you understand the complete customer journey from online interactions to phone conversations. Copy
Benefits
The Wingify<>CTM integration allows businesses to track how A/B tests on their website affect phone call performance at their call centers. The integration sends phone call conversion data automatically into Wingify’s reporting system, enabling marketers to see both online conversions and phone calls in one place.
This helps determine if website changes are truly improving business outcomes across both digital and phone channels, rather than just looking at online metrics in isolation.
Use cases
The integration allows businesses to track which A/B test variations drive more phone calls, giving a complete picture of how website changes impact not just online conversions but also offline phone interactions.
For example, an insurance company might test two different «Get a Quote» page designs. Version A shows a prominent phone number with «Call Now» messaging, while Version B emphasizes an online form. Through the Wingify<>CTM integration, they discover that while Version B gets more online form submissions, Version A drives 40% more phone calls that result in actual policy purchases. This complete view helps them understand that Version A, despite fewer online conversions, actually generates more business value.
Shared data
Custom events from the integrated tool are pulled into Wingify and used as metrics in Testing, Personalize, and Insights campaigns, for more effective tracking and analysis.
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
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Event Stream
Custom events from the integrated tool are pulled into Wingify and used as metrics in Testing, Personalize, and Insights campaigns, for more effective tracking and analysis. |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
