Integraciones > Adobe Analytics
About Adobe Analytics
Adobe Analytics is an enterprise-level digital analytics platform that helps organizations track, measure, and analyze user behavior across their digital properties such as websites, mobile apps, and other channels. It provides real-time insights into customer journeys through features like custom reporting, segmentation, predictive analytics, and data visualization tools. It’s particularly notable for its integration with other Adobe Experience Cloud products and its ability to handle large volumes of complex data.
Benefits
The VWO-Adobe Analytics integration enables the transfer of Wingify experiment data (such as campaign name and ID, and variation name and ID) into Adobe Analytics. This integration allows users to analyze A/B test results within Adobe Analytics, leveraging its advanced reporting and segmentation capabilities.
Use cases
1. Variation performance comparison
Analyze which Wingify test variations drive higher conversions or engagement for specific goals (e.g., email sign-ups, purchases) within Adobe Analytics reports.
For instance, a news website tests two headline versions for an article. Wingify sends the variation ID and name to Adobe Analytics. The team creates a custom report in Adobe Analytics comparing «Time Spent on Page» and «Social Shares» for each headline group.
2. Segmented behavioral insights
Create audience segments in Adobe Analytics based on the Wingify campaign or variation a user experienced, enabling granular analysis of post-test behavior.
For instance, a SaaS company runs a Wingify test on its pricing page. Adobe Analytics segments users exposed to the Variation and tracks their post-test behavior (e.g., «Free Trial Sign-Up» events, navigation to the «Enterprise Plan» page).
Shared data
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool.
Features by plan
| Feature | Growth | Pro | Enterprise |
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Export Campaign Info
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool. |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
