Integraciones > 6sense
About 6sense
6sense is an AI-powered account engagement platform designed to help businesses drive revenue by identifying and targeting high-value accounts. It leverages predictive analytics and intent data to provide deep insights into buyer behavior, helping sales and marketing teams prioritize accounts more effectively.
Benefits
The integration between Wingify and 6sense allows you to leverage 6sense’s company attributes and account segments to run highly targeted A/B tests and personalized experiences.
By importing 6sense data into Wingify, you can create specific visitor segments, analyze session recordings and heatmaps for key accounts, and deliver customized offers and surveys to high-intent users.
Feature Availability
- Pre-segmentation: Available with Wingify Pro plan and above
- Post-segmentation: Requires Enterprise plan with Data360 module enabled
Use cases
1. Run account specific offers
Combine 6sense’s company-specific data with Wingify’s personalization engine to create highly targeted, personalized experiences for visitors from your key accounts.
For example, if you are using 6sense to identify high-intent accounts, you can design custom offer pages that match their buying journey. Thereafter, using Wingify, you can ensure that visitors from these accounts see the corresponding pages whenever they visit your site.
2. View session recording and heatmap of your high-value accounts
Segment your target accounts in 6sense and import the segment into Wingify to analyze their behavior through session recordings and heatmaps. For instance, if you’re targeting high-intent accounts within a specific industry, leverage 6sense’s industry data to create a segment. Then, import this segment into Wingify to analyze their session recordings and heatmaps.
3. Run targeted Surveys on your key accounts
Use 6sense data to create specific user segments and run targeted surveys on them. Additionally, import pre-built 6sense segments into Wingify and seamlessly run surveys on them.
4. Run A/B tests on your targeted accounts
Use account-based data from 6sense to segment your target accounts based on buyer intent, engagement, or predictive scores, and run tests only for these high-value accounts.
For example, if your business targets enterprise companies showing high purchase intent, you can use 6sense’s account-based data to test different website experiences exclusively for those accounts. This ensures that you are optimizing your website for the desired audience, and preventing low-intent traffic from skewing your test results.
5. Identify why key accounts abandon your forms
Uncover why key accounts start but don’t finish your forms. Effortlessly analyze form interactions for your 6sense segments in Wingify, or for segments created with 6sense data, and gain insights into why your contacts aren’t completing them.
Shared data
Enrich your user data (like company, region, industry etc) within Wingify Data360 by integrating with external tools. This enriched data allows you to segment users more effectively across the Wingify platform.
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
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Audience Targeting
Data from third-party tools is used to target visitors in Wingify campaigns (e.g., 6sense's Firmographic data, Marketo's Smart lists, Segment's audiences). |
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User Profile Enrichment
Enrich your user data (like company, region, industry etc) within Wingify Data360 by integrating with external tools. This enriched data allows you to segment users more effectively across the Wingify platform. |
FAQ
No, Wingify does not sync any data with 6sense. Wingify simply matches the targeting conditions using the data that 6sense’s API provides in the visitor’s browser. There is no direct data transfer between the two tools.
Yes, you can do post-segmentation in Wingify using 6sense data, but only on Enterprise plans with Data360 enabled. You need to configure the integration by selecting desired 6sense attributes (like Industry, Revenue Range, Employee Range), register them in Data360, and then use them as custom segments in your campaign reports. This allows you to analyze test performance based on firmographic data like company size, industry, or revenue after the campaign runs.
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
