Integrationen > Invoca
About Invoca
Invoca is a conversation intelligence platform that helps businesses track, analyze, and optimize inbound phone calls by connecting call data with digital marketing, sales, and customer experience tools. With this 1st-party data, organizations teams can create better customer experiences that increase conversions and drive higher revenue.
Benefits
The key benefit of the Wingify–Invoca integration is that it enables businesses to connect website behavior with offline phone conversion outcomes. This allows organizations to accurately measure the true impact of A/B tests, personalization, and user journey optimization – integrating both online and offline conversion outcomes into CX strategy.
By sending Invoca call events into Wingify, teams can track which digital experiences drive high-quality calls, identify moments of digital abandonment, filter session recordings by call behavior, and make data-backed decisions that optimize both online and offline user experience.
Use cases
1. Measure A/B Tests by call conversions
Use Invoca call outcomes as a goal in A/B tests to measure how different variants impact offline conversions (calls), not just online actions like clicks or form fills.
2. Analyze pre-call behavior with session recordings & heatmaps
Use event-based filters to view only the sessions where specific Invoca events are triggered (e.g., filter only those recordings where a user make a phone call). Likewise, use heatmap segmentation by event to analyze where users click or hover before initiating a call. This helps understand pre-call behavior and optimize CTAs or content that drive calls.
Shared data
Custom events from the integrated tool are pulled into Wingify and used as metrics in Testing, Personalize, and Insights campaigns, for more effective tracking and analysis.
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
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Event Stream
Custom events from the integrated tool are pulled into Wingify and used as metrics in Testing, Personalize, and Insights campaigns, for more effective tracking and analysis. |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
