Integrationen > Contentful
About Contentful
Contentful is a headless content management system (CMS) that helps you manage and deliver digital content across multiple platforms and devices. Unlike traditional CMSs that combine content management with website building, Contentful separates your content from how it’s displayed, storing it as structured data that can be used anywhere: websites, mobile apps, digital displays, or any other digital channel.
Benefits
The VWO-Contentful integration empowers content teams to run experiments while working entirely within their familiar Contentful environment. It allows content teams to seamlessly create and test content variations as part of their natural workflow, thereby eliminating platform switching.
Content teams can launch experiments faster by creating variations directly in Contentful. Wingify’s testing capabilities then help configure and analyze the results.
Use cases
1. Landing Page Optimization
Create and test multiple variations of landing pages directly in Contentful. For example, a marketer can experiment with different hero sections on the home page by creating variations directly within Contentful, and then use Wingify to track conversion metrics and identify winning variations.
2. Personalized content delivery
Deliver tailored content based on user demographics or behavior. For example, a SaaS website can create different pricing page variations in Contentful for different regions or user groups, then use Wingify’s segmentation to ensure the right content reaches the right audience.
3. Feature Rollout Control
Safely release new features or content updates to specific user segments before full deployment. For instance, roll out a new pricing page to 10% of users first, then gradually increase exposure based on performance metrics and user feedback, all managed through Contentful’s content system and Wingify’s traffic control.
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
