Experience New York 2026

Arrive, badge up, and start the day with coffee and conversation 72 floors above Manhattan.

We kick off by naming the problem every session that follows will solve: relevance — giving customers what they need, when they need it, in a way that's worth it for both sides — and irrelevance, the effort and spend that moves nothing. This is the lens for the day.

Drawing from his latest State of Martech research, Brinker unpacks the three types of context every business runs on — what the customer wants, what the company stands for, and what the tech stack can actually deliver — and the "Golden Context" moment when all three align. He makes the case that most companies are great at the slow-moving layers (brand, strategy) and weak at the fast ones (the moment the customer is actually in) — and why AI, used carelessly, widens that gap before it closes it. You'll leave with a sharper view of where humans should stay in the loop, and where AI should be trusted to act.

A real-world proof point: how a fast-moving, trend-driven fashion brand closes the gap between knowing a shopper's history and acting on what they need right now — and what that shift actually moved on the business.

Wingify's own playbook for relevance: a simple loop — Understand, Decide, Act, Measure and Learn — that every story on this stage maps back to, and how to prove a change actually worked instead of just feeling like it did.

Great time to catch up with peers, meet our event partners and get a glimpse of the new Wingify platform.

Americaneagle.com is a leading web design, development, and digital marketing agency that has been helping businesses drive qualified leads and grow revenue since 1995. Its CRO practice uses A/B testing, AI-powered analytics, and experience born from thousands of implementations to understand user behavior and turn that understanding into higher conversion. Together, Americaneagle.com and Wingify help clients move faster from "what should we build" to "what's proven to convert," closing the loop between development and measurable revenue growth.

Four industries, one question: how do you close the relevance gap in the exact moment a customer is deciding? With:

Michael Vonder Haar, VP eCommerce & CRO, Unique Vacations — on high-stakes travel decisions that build over many visits

Jonathan Sullivan, ED Web Engagement & eCommerce, Kaplan — on relevance when the decision shapes someone's future

Arie Polycarpou, Sr. Manager CRO, Aspen Dental — on earning trust inside healthcare's regulatory limits

Nick Gibson, Sr. Manager, Web Optimization, Vanta — on B2B buyers who make up their minds before they ever talk to sales

How a specialist auto-parts retailer built product-led growth and a culture of optimization from the ground up — and why expertise and product fit tell you more about a customer than browsing behavior ever will.

What happens when brand values — not just conversion rate — decide what's worth building for the customer. Patagonia's case for relevance that serves the customer and the company at once, not just the next sale.

Conductor helps enterprise brands get found in AI search, not just Google. It positions itself as the only end-to-end enterprise Answer Engine Optimization (AEO) platform, and it combines more than ten years of proprietary website data with purpose-built AI for content generation, real-time site monitoring, and AEO/SEO. In a world where AI answers already appear in about one in four Google queries, Conductor makes sure your brand is part of the answer. Together, Wingify and Conductor close the loop between AI search visibility and on-site conversion.

Refuel over lunch and continue the conversations sparked throughout the morning.

CXperts is a customer experience agency that combines user research, continuous experimentation, and CX technology. Their core promise is to help brands replace opinions with answers about what makes a good experience for the people they serve. CXperts uncovers the “why” behind the analytics, removes friction from the customer journey, and helps teams test their changes with confidence. By integrating CXperts’ research-led methodology with Wingify’s comprehensive experimentation platform, they meet organizations exactly where they are on their UX maturity journey. Together, we accelerate our shared clients’ progression from tactical testing to confident decision intelligence.

Loyalty is the slowest-moving layer of context a brand has — built over years, not sessions. Dewar on making that history actually show up in the moment a customer needs it.

As Rainbow's Chief Digital Officer, David Cost grew the company's ecommerce business 9x into a nine-figure channel — migrating the platform from Salesforce Commerce Cloud to Shopify, building a first-party audience of 8M+ email and 3M+ SMS subscribers, and standing up an enterprise AI operating model across 800+ stores. His session is the day's clearest proof point on relevance for the individual: how Rainbow sent 100,000 unique messages to 100,000 customers — and how to decide which AI use cases are worth pursuing, keep them on-brand, and prove they paid off before scaling them.

Three digital leaders from three very different business models (B2B SaaS, consumer services, and digital media) on how AI is changing the way they work: what it takes to earn trust in the results, move at the speed of the moment, and turn new capabilities into a repeatable way of working. Moderated by a retail and eCommerce operator who has led the same shift from the brand side.

Panelists

Giovannah Chiu, Manager, Web Analytics & Optimization, ADT Security (consumer services), on making results the business actually trusts

Ariscielle Novicio, CTO & SVP, Product and Digital Strategy, New York Post (digital media), on building systems fast enough to act in the moment and engage a massive diverse audience

Dajana Guja, CMO, Sweep (B2B SaaS; former VP Marketing Ops, 5-9 & Contentsquare), on turning context into a repeatable way of working, establishing and building demand & pipeline.

Celebrating the boldest, most effective relevance wins of the year.

A final thank you to the speakers, partners, and community who made the day possible, and a look at what comes next.

The talks may be done, but the evening’s just beginning. Join us for cocktails, conversation, and a chance to unwind with fellow attendees, speakers, and the Wingify team.