{"id":116895,"date":"2026-09-25T12:37:39","date_gmt":"2026-09-25T07:07:39","guid":{"rendered":"https:\/\/wingify.com\/blog\/?p=116895"},"modified":"2026-09-27T00:35:44","modified_gmt":"2026-09-26T19:05:44","slug":"why-we-became-wingify","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/why-we-became-wingify\/","title":{"rendered":"Curiosity Meets Clarity: Why We Became Wingify\u00a0"},"content":{"rendered":"\n

For more than 15 years, VWO and AB Tasty grew as separate companies, each becoming a leader in its own corner of experimentation and personalization. <\/p>\n\n\n\n

Yet underneath that separate growth sat the same core belief: the brands that win are the ones willing to keep testing, keep questioning, and keep rethinking what “good” actually looks like for their customers.<\/p>\n\n\n\n

Following this year’s merger<\/a>, that shared belief now has one name behind it. Wingify.<\/strong><\/p>\n\n\n\n

Bringing two independently built platforms together isn’t just a business decision, it’s a recognition that they were always working toward the same thing, and are simply stronger doing it as one. <\/p>\n\n\n\n

Combined, Wingify now represents more than $100 million in revenue, 4,000+ customers, and a team of 700+ people spread across 11 offices worldwide.<\/p>\n\n\n\n

Impressive as that is, it’s not what defines Wingify. The point is the idea sitting underneath all of it: Make every digital experience relevant.<\/strong><\/p>\n\n\n

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\"Wingify<\/figure>\n<\/div>\n\n

Built on beliefs, not buzzwords<\/h2>\n\n\n

Every real category shift needs something to anchor it, and Wingify’s anchor is two ideas that are easy to say and hard to actually live by at scale. <\/strong><\/p>\n\n\n\n

Curiosity and clarity.<\/strong><\/p>\n\n\n\n

Curiosity means never settling for last week’s read on a visitor, a customer, or a journey, and instead constantly checking what’s true right now. Clarity is what happens once that constant checking is backed by a data foundation solid enough to actually act on, rather than one more report to sit and decode.<\/p>\n\n\n\n

Bring those two together, and the result isn’t just a platform that watches what customers do. It’s one that responds to it, in real time, while it’s still happening.<\/p>\n\n\n

A new category: Agentic Experience Optimization<\/h2>\n\n\n

More than a rename, this launch marks the start of a new category. Wingify is now an Agentic Experience Optimization Platform<\/strong>, bringing experimentation, personalization, behavioral insight, commerce and merchandising, feature management, and customer engagement together under one data layer, one workflow, and a single AI engine called Wingz<\/strong>.<\/p>\n\n\n\n

This is called the Relevance Loop<\/strong>, best thought of as four connected steps rather than four separate products.<\/p>\n\n\n\n