{"id":112085,"date":"2026-04-07T15:15:00","date_gmt":"2026-04-07T13:15:00","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/ab-tasty-experience-talks-2026\/"},"modified":"2026-04-07T15:15:00","modified_gmt":"2026-04-07T13:15:00","slug":"ab-tasty-experience-talks-2026","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/","title":{"rendered":"Highlights From Wingify Experience Talks 2026: Customer Experience Strategy Examples From Our Clients"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-ready-set-match-a-grand-slam-welcome-at-roland-garros-nbsp\">Ready, Set, Match: A Grand Slam Welcome at Roland-Garros <strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Roland-Garros Stadium, where champions are made, Wingify Experience Talks 2026 served up its own match-winning theme: <em>Ready, Set, Match<\/em> \u2013 bringing together experts and clients alike for a memorable day filled with high-impact customer experience strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We met with our clients for another one of our \u201cExperience Talks\u201d on Tuesday, March 31st for a human-first environment where guests were welcomed with warm smiles, custom badges, and a community-driven spirit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exclusive to Wingify clients, part of our customer club, over 300 people attended \u2013&nbsp;revealing the demand for future Experience Talks in <a href=\"https:\/\/wingify.com\/resources\/experience-next-nyc-2026\/\">New York<\/a> and <a href=\"https:\/\/wingify.com\/resources\/experience-next-london\/\">London<\/a>, and soon all around the world.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We started the day bright and early with a smooth, welcoming check-in experience for new arrivals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal of our Experience Talks 2026 was to establish a community-driven foundation before diving deep into digital strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-roadmap-to-better-our-vision-and-shared-momentum\">The Roadmap to Better: Our Vision and Shared Momentum<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-our-journey-in-global-growth-nbsp\">Our Journey in Global Growth&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To start the afternoon, we had Alix de Sagazan (Co-founder of Wingify) and Julie Dumont (Chief Product Officer) recapping our recent momentum \u2013 including our recent Manchester event and our growing global community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They also discussed <a href=\"https:\/\/wingify.com\/news\/vwo-ab-tasty-join-forces\/\">our recent announcement in merging with Wingify<\/a>, clarifying our singular, shared vision with total continuity and alignment for our teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-border-radius\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2026\/04\/alix-and-julie-1024x683.jpg\" alt=\"julie and alix experience talks 2026\" class=\"wp-image-185220\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-progress-with-our-platform\">Progress With Our Platform<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alix and Julie also provided an overview of our platform evolution. As Wingify was originally focused on a single capability (A\/B testing), they discussed our shift from being a software with a single capability to a more comprehensive, multi-product platform. This is especially relevant in the world of optimization, where AI now goes hand in hand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With AI features from Wingify, we can now dive deeper into experimentation and personalization with:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easier onboarding<\/li>\n\n\n\n<li>Emerging insights<\/li>\n\n\n\n<li>One click activations<\/li>\n\n\n\n<li>AI to control content optimization<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-daring-to-go-further-with-ai\">Daring to Go Further with AI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We also touched on <a href=\"https:\/\/wingify.com\/blog\/how-does-ai-and-optimization-work\">what AI can do in a world where it\u2019s becoming \u201cnormal\u201d<\/a> to make use of it, and therefore \u2013&nbsp;more challenging to stand out with features developed by artificial intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Wingify, we reiterated our focus on building practical, everyday AI features that can be used as a co-pilot in your optimization strategy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the current and upcoming innovative, AI-driven features highlighted at the start of the Experience Talks 2026 included:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<style>\n    \/* \n      Wingify AI Features Flip Cards - 2x2 Grid\n      - Font: Beltram \n      - Blue: #3100be | Yellow: #d6ff00 \n      - Standardized Sizes: Front 1.9rem, Back 1.85rem\n    *\/\n    @import url('https:\/\/fonts.cdnfonts.com\/css\/beltram');\n\n    .abtasty-flip-grid-2x2 {\n        display: grid;\n        grid-template-columns: repeat(2, 1fr);\n        gap: 25px;\n        padding: 20px 0;\n        max-width: 1000px;\n        margin: 0 auto;\n        font-family: 'Beltram', sans-serif !important;\n    }\n\n    .abtasty-flip-card {\n        background-color: transparent;\n        min-height: 360px; \/* Standardized card height *\/\n        perspective: 1000px;\n        border-radius: 16px;\n    }\n\n    .abtasty-flip-card-inner {\n        position: relative;\n        width: 100%;\n        height: 100%;\n        text-align: center;\n        transition: transform 0.6s;\n        transform-style: preserve-3d;\n        border-radius: 16px;\n        \/* Shadows removed as per previous instructions *\/\n    }\n\n    .abtasty-flip-card:hover .abtasty-flip-card-inner {\n        transform: rotateY(180deg);\n    }\n\n    .abtasty-flip-card-front,\n    .abtasty-flip-card-back {\n        position: absolute;\n        width: 100%;\n        height: 100%;\n        -webkit-backface-visibility: hidden;\n        backface-visibility: hidden;\n        border-radius: 16px;\n        padding: 30px; \/* Standardized padding *\/\n        box-sizing: border-box;\n        display: flex;\n        flex-direction: column;\n        align-items: center;\n        justify-content: center;\n    }\n\n    .abtasty-flip-card-back {\n        transform: rotateY(180deg);\n    }\n\n    \/* --- Standardized Font Sizes --- *\/\n    .abt-flip-card-front-text {\n        font-size: 1.9rem;\n        font-weight: 600;\n        line-height: 1.3;\n        margin: 0;\n    }\n\n    .abt-flip-card-back-text {\n        font-size: 1.85rem;\n        line-height: 1.7;\n        font-weight: 400;\n        margin: 0;\n    }\n\n    \/* --- Color Schemes & Borders --- *\/\n    .abtasty-flip-card-front.blue,\n    .abtasty-flip-card-back.blue {\n        background-color: #3100be;\n        color: #FFFFFF;\n    }\n\n    .abtasty-flip-card-front.yellow,\n    .abtasty-flip-card-back.yellow {\n        background-color: #d6ff00;\n        color: #3100be;\n        border: 1px solid #aeaeae; \/* 1mm grey border applied to yellow cards *\/\n    }\n\n    \/* --- Responsive --- *\/\n    @media (max-width: 768px) {\n        .abtasty-flip-grid-2x2 {\n            grid-template-columns: 1fr;\n        }\n        .abt-flip-card-front-text { font-size: 1.6rem; }\n        .abt-flip-card-back-text { font-size: 1.5rem; }\n    }\n<\/style>\n\n<!-- Flip Card Grid HTML -->\n<div class=\"abtasty-flip-grid-2x2\">\n\n    <!-- Card 1: AI Campaign Studio (Blue) -->\n    <div class=\"abtasty-flip-card\">\n        <div class=\"abtasty-flip-card-inner\">\n            <div class=\"abtasty-flip-card-front blue\">\n                <h3 class=\"abt-flip-card-front-text\">AI Campaign Studio<\/h3>\n            <\/div>\n            <div class=\"abtasty-flip-card-back blue\">\n                <p class=\"abt-flip-card-back-text\">\n                    Effortlessly design and launch AI-driven experiments with high-performing hypotheses.\n                <\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <!-- Card 2: Commerce Strategy Builder (Yellow) -->\n    <div class=\"abtasty-flip-card\">\n        <div class=\"abtasty-flip-card-inner\">\n            <div class=\"abtasty-flip-card-front yellow\">\n                <h3 class=\"abt-flip-card-front-text\">Commerce Strategy Builder<\/h3>\n            <\/div>\n            <div class=\"abtasty-flip-card-back yellow\">\n                <p class=\"abt-flip-card-back-text\">\n                    Align your site&#8217;s commerce logic with user intent to drive higher margins and conversions.\n                <\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <!-- Card 3: Revenue IQ (Yellow) -->\n    <div class=\"abtasty-flip-card\">\n        <div class=\"abtasty-flip-card-inner\">\n            <div class=\"abtasty-flip-card-front yellow\">\n                <h3 class=\"abt-flip-card-front-text\">Revenue IQ<\/h3>\n            <\/div>\n            <div class=\"abtasty-flip-card-back yellow\">\n                <p class=\"abt-flip-card-back-text\">\n                    A strategic pillar focused on connecting every digital interaction directly to your bottom line.\n                <\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <!-- Card 4: AdaptiveCX (Blue) -->\n    <div class=\"abtasty-flip-card\">\n        <div class=\"abtasty-flip-card-inner\">\n            <div class=\"abtasty-flip-card-front blue\">\n                <h3 class=\"abt-flip-card-front-text\">AdaptiveCX<\/h3>\n            <\/div>\n            <div class=\"abtasty-flip-card-back blue\">\n                <p class=\"abt-flip-card-back-text\">\n                    Predict and react to user behavior in real-time to deliver truly unique user journeys.\n                <\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With all of these projects underway, we continue to build a valuable optimization engine where AI reshapes knowledge and automation to deliver unique user experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-champion-s-mindset-adapting-for-the-win-with-marion-bartoli-nbsp\"><br>The Champion\u2019s Mindset: Adapting for the Win with Marion Bartoli <strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To go along with our tennis match theme, we invited Marion Bartoli, Wimbledon Champion and former pro-tennis player, to speak with us about how trial-and-error got her to the successful peak she stands at today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From her legendary matches against Serena Williams to her current roles with Prime Video and the BBC, Marion shared how capacity to adapt helped her to achieve her highest hopes as a former athlete \u2013&nbsp;even when the odds were stacked against her.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-border-radius\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2026\/04\/alix-and-marion-1024x683.jpg\" alt=\"alix and marion experience talks 2026\" class=\"wp-image-185225\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stay-ready-shift-fast-win\">Stay Ready. Shift Fast. Win.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marion shared several stories on how her curious courageous nature helped her to beat the odds and be bold for her tennis competitions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, she shared an anecdote about a match in Miami in 2007, and how her resilience allowed her to win when others said she couldn&#8217;t. Despite being told her physical stance wasn\u2019t the best for sports, in the end \u2013&nbsp;she became an accomplished tennis player.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-experimenting-with-an-analytical-edge\">Experimenting with an Analytical Edge<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marion\u2019s early use of data and structured analysis with her father, who was a doctor, helped her to gain greater insights into what she could do to maintain a competitive edge in sports.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This parallels <a href=\"https:\/\/wingify.com\/blog\/how-ab-tasty-ai-transforms-experimentation\/\" type=\"link\" id=\"https:\/\/wingify.com\/blog\/how-ab-tasty-ai-transforms-experimentation\/\">our modern AI tools<\/a> used to organize performance insights, which she also mentioned is a useful tool to accomplish your goals.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-personal-motivation-to-make-progress\">Personal Motivation to Make Progress<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marion discussed how tennis is both a high-stakes competition and personal therapy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She then shared how routine and repetition, confidence in preparation, and finding creative ways to take one step closer toward your goals is key. This aligns with our own brand beliefs, as Marion represents how determination in daring to go further can unlock new levels of success.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the end, success isn&#8217;t just raw talent \u2013 but the ability to adapt continuously.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-border-radius\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2026\/04\/ab-tasty-books-and-stickers-1024x683.jpg\" alt=\"wingify merch\" class=\"wp-image-185215\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-scaling-the-summit-personalization-at-peak-traffic-with-groupe-la-poste\">Scaling the Summit: Personalization at Peak Traffic with Groupe La Poste<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Next we heard from <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-vandenbulcke-5b713a65\/\">Nicolas Vandenbulcke<\/a> &amp; <a href=\"https:\/\/www.linkedin.com\/in\/breilcecile\/\">Cecile Breil<\/a> from Groupe La Poste. Celebrating over a decade of innovation and partnership with Wingify, he shared their challenge in managing massive desktop and mobile traffic to improve navigation and service discoverability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-climbing-to-the-top-as-a-team\">Climbing to the Top as a Team<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La Poste\u2019s strategy started with a deep analysis, shifted to focusing on menu optimization (burger navigation), and ended with&nbsp; journey-wide personalization. Long-term, their target was to move beyond isolated pages and toward a more structured model of audience segmentation and global activation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results were clear. After involving dozens of cross-team contributors and using personalization as an entry point to broader experimentation culture \u2013&nbsp;La Poste successfully built a community ecosystem. This allowed them to connect physical and digital life moments and ultimately \u2013 a more fulfilling user experience.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-curated-for-you-elevating-the-digital-boutique-with-soeur-nbsp-nbsp\"><strong>Curated for You: Elevating the Digital Boutique with Soeur&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Soeur, a powerhouse digital presence with high product volume and partnered with Wingify since 2024, joined us at our Experience Talks with <a href=\"https:\/\/www.linkedin.com\/in\/l%C3%A9a-moraly-b2255340\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u00e9a Moraly<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/capucine-charreyre-66701112b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capucine Charreyre<\/a> presenting their e-commerce strategy.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focused on expanding their e-commerce operations including international optimization, merchandising, and the intersection of experimentation and personalization \u2013&nbsp;Soeur was dedicated to discovering new ways to boost their personalization strategy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brave-ideas-to-bold-results\">Brave Ideas to Bold Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With over 500,000 Instagram followers and high product volume, Soeur teamed up with Wingify to go further.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soeur illustrated their journey in improving recommendations and search for their users, before heading into personalization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here were some of the key pages Soeur sought out to optimize with Wingify:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<style>\n\/* \n  Wingify Overview Cards - 2x2 Grid\n  - Font: Beltram\n  - Blue: #3100be | Yellow: #d6ff00 \n  - Sizing: Standardized per Image c6\n*\/\n\n@import url('https:\/\/fonts.cdnfonts.com\/css\/beltram');\n\n.abtasty-card-grid {\n    display: grid;\n    grid-template-columns: repeat(2, 1fr); \/* 2 cards per row *\/\n    gap: 25px;\n    padding: 20px 0;\n    max-width: 1100px;\n    margin: 0 auto;\n    font-family: 'Beltram', sans-serif !important;\n}\n\n.abtasty-card {\n    border-radius: 16px;\n    padding: 28px; \/* Standardized per c6 *\/\n    text-align: left; \/* Left-aligned for clean layout *\/\n    transition: transform 0.3s ease;\n    display: flex;\n    flex-direction: column;\n    align-items: flex-start; \/* Aligns content under icons on the left *\/\n    justify-content: flex-start;\n    min-height: 240px; \/* Standardized per c6 *\/\n}\n\n.abtasty-card:hover {\n    transform: translateY(-10px);\n}\n\n.abtasty-card-icon {\n    width: 48px;\n    height: 48px;\n    margin-bottom: 20px;\n}\n\n.abtasty-card-icon img {\n    width: 48px;\n    height: 48px;\n    object-fit: contain;\n}\n\n.abtasty-card-title {\n    font-size: 1.6rem; \/* Standardized per c6 *\/\n    font-weight: 600;\n    margin-top: 0;\n    margin-bottom: 12px;\n}\n\n.abtasty-card-description {\n    font-size: 1.4rem; \/* Standardized per c6 *\/\n    line-height: 1.6;\n    margin: 0;\n    width: 100%;\n}\n\n.abtasty-card.blue {\n    background-color: #3100be;\n    color: #FFFFFF;\n}\n\n.abtasty-card.yellow {\n    background-color: #d6ff00;\n    color: #3100be;\n}\n\n@media (max-width: 768px) {\n    .abtasty-card-grid {\n        grid-template-columns: 1fr;\n    }\n    .abtasty-card {\n        min-height: unset;\n    }\n}\n<\/style>\n\n<!-- Card Grid HTML -->\n<div class=\"abtasty-card-grid\">\n\n    <!-- Card 1: Optimized Category Pages (Blue) -->\n    <div class=\"abtasty-card blue\">\n        <div class=\"abtasty-card-icon\">\n            <img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2026\/03\/Pathfinder-Trim-white-Streamline-Core.png\" alt=\"Category icon\" \/>\n        <\/div>\n        <h3 class=\"abtasty-card-title\">Optimized Category Pages<\/h3>\n        <p class=\"abtasty-card-description\">Reorder products in real-time based on in-session intent signals to ensure the most relevant items are always front and center.<\/p>\n    <\/div>\n\n    <!-- Card 2: Product Pages (Yellow) -->\n    <div class=\"abtasty-card yellow\">\n        <div class=\"abtasty-card-icon\">\n            <img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2026\/03\/Medical-Search-Diagnosis-Streamline-Core-2.png\" alt=\"Product icon\" \/>\n        <\/div>\n        <h3 class=\"abtasty-card-title\">Product Pages<\/h3>\n        <p class=\"abtasty-card-description\">Tailor social proof, urgency signals, and technical details to match the visitor&#8217;s unique browsing behavior and predicted preferences.<\/p>\n    <\/div>\n\n    <!-- Card 3: Innovative Search Bars (Yellow) -->\n    <div class=\"abtasty-card yellow\">\n        <div class=\"abtasty-card-icon\">\n            <img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2026\/03\/Invisible-1-Streamline-Core-2.png\" alt=\"Search icon\" \/>\n        <\/div>\n        <h3 class=\"abtasty-card-title\">Innovative Search Bars<\/h3>\n        <p class=\"abtasty-card-description\">Predict what users are looking for from the first keystroke and surface result patterns that align with their real-time interests.<\/p>\n    <\/div>\n\n    <!-- Card 4: \"Chosen for You\" Sections (Blue) -->\n    <div class=\"abtasty-card blue\">\n        <div class=\"abtasty-card-icon\">\n            <img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2026\/04\/One-Finger-Tap-Streamline-Core.png\" alt=\"Recommendations icon\" \/>\n        <\/div>\n        <h3 class=\"abtasty-card-title\">&#8220;Chosen for You&#8221; Sections<\/h3>\n        <p class=\"abtasty-card-description\">Leverage predictive AI to curate personalized product carousels that automatically adapt as a visitor&#8217;s interest evolves during the session.<\/p>\n    <\/div>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They also employed pop-ups to provide users with customer support if there was inactivity. This method of intervening during cart hesitation helped shoppers to feel more confident in their potential purchase, such as by helping to reduce size uncertainty before a user accesses the size guide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the end, with success in increasing their recommendation pages and search bar revenue, Soeur was able to use behavioral insights and targeted activation to build a better foundation for ongoing experimentation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-art-of-the-possible-personalization-across-the-maisons-with-lvmh\"><strong>The Art of the Possible: Personalization Across the Maisons with LVMH<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/sunny-song-a0bb0034\/\">Sunny Song<\/a> shared LVMH\u2019s story in their adventure to accomplish the 3 D\u2019s: drive, delivery, and development.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The overview cards below will define each of the 3 D\u2019s often used in the world of optimization:<\/p>\n\n\n\n<style>\n\/*\n  Wingify Overview Cards - 3 D's of Optimization\n  - Font: Beltram\n  - Card 1: Grey (#e6e6e6) | Blue text\n  - Card 2: Yellow (#d6ff00) | Blue text\n  - Card 3: Blue (#3100be) | White text\n  - NO SHADOWS\n*\/\n\n.abt-overview-grid {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 20px;\n    padding: 20px 0;\n    max-width: 1100px;\n    margin: 0 auto;\n    font-family: 'Beltram', sans-serif !important;\n}\n\n\/* Individual card base - Left-aligned elements & NO shadows *\/\n.abt-overview-card {\n    border-radius: 20px;\n    padding: 28px;\n    display: flex;\n    flex-direction: column;\n    align-items: flex-start; \/* Forces icon and text container to start on the left *\/\n    justify-content: flex-start;\n    text-align: left; \/* Ensures all text inside is left-aligned *\/\n    transition: transform 0.3s ease;\n    min-height: 240px;\n    box-shadow: none !important; \/* Explicitly removes shadows *\/\n}\n\n\/* Hover lift *\/\n.abt-overview-card:hover {\n    transform: translateY(-10px);\n    box-shadow: none !important; \/* Ensures no shadow appears on hover *\/\n}\n\n\/* Color Variations *\/\n.abt-overview-card.grey {\n    background-color: #e6e6e6;\n    color: #3100be;\n}\n\n.abt-overview-card.yellow {\n    background-color: #d6ff00;\n    color: #3100be;\n    border: 0.5px solid #aeaeae; \/* Added 1px grey border *\/\n}\n\n.abt-overview-card.blue {\n    background-color: #3100be;\n    color: #ffffff;\n}\n\n\/* Icon area - Hugging the left *\/\n.abt-overview-icon {\n    margin-bottom: 22px;\n}\n\n.abt-overview-icon img {\n    width: 48px;\n    height: 48px;\n    object-fit: contain;\n}\n\n\/* Title Styling - Left-aligned at 22px *\/\n.abt-overview-title {\n    font-family: 'Beltram', sans-serif !important;\n    font-size: 22px !important; \/* Your requested size *\/\n    font-weight: 600;\n    line-height: 1.25;\n    color: inherit;\n    margin: 0 0 14px 0;\n    text-align: left; \/* Hugging the left under the icon *\/\n    width: 100%;\n}\n\n\/* Description Styling - Left-aligned at 16px *\/\n.abt-overview-desc {\n    font-family: 'Beltram', sans-serif !important;\n    font-size: 16px !important; \/* Your requested size *\/\n    line-height: 1.7;\n    margin: 0;\n    color: inherit;\n    text-align: left; \/* Hugging the left under the icon *\/\n    width: 100%;\n}\n\n\/* Highlighted keyword *\/\n.abt-overview-desc strong {\n    font-weight: 600;\n    color: inherit;\n}\n\n\/* Responsive: Stack on mobile *\/\n@media (max-width: 900px) {\n    .abt-overview-grid {\n        grid-template-columns: repeat(2, 1fr);\n    }\n}\n\n@media (max-width: 600px) {\n    .abt-overview-grid {\n        grid-template-columns: 1fr;\n    }\n    .abt-overview-card {\n        min-height: unset;\n    }\n}\n<\/style>\n\n<!-- Overview Cards HTML -->\n<div class=\"abt-overview-grid\">\n\n    <!-- Card 1: Drive (Grey) -->\n    <div class=\"abt-overview-card grey\">\n        <div class=\"abt-overview-icon\">\n            <!-- Icon Placeholder: Replace with actual icon URL -->\n            <img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2026\/04\/Trophy-Streamline-Core.png\" alt=\"Drive Icon\" \/>\n        <\/div>\n        <h3 class=\"abt-overview-title\">Drive<\/h3>\n        <p class=\"abt-overview-desc\">This involves <strong>driving an optimization strategy<\/strong> with a focused and determined approach, often through A\/B testing to validate ideas quickly.<\/p>\n    <\/div>\n\n    <!-- Card 2: Delivery (Yellow) -->\n    <div class=\"abt-overview-card yellow\">\n        <div class=\"abt-overview-icon\">\n            <!-- Icon Placeholder: Replace with actual icon URL -->\n            <img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2026\/04\/Business-Handshake-Streamline-Core.png\" alt=\"Delivery Icon\" \/>\n        <\/div>\n        <h3 class=\"abt-overview-title\">Delivery<\/h3>\n        <p class=\"abt-overview-desc\">This focuses on <strong>delivering a bespoke action plan<\/strong> that aligns with objectives, often using AI-powered personalization to provide targeted experiences.<\/p>\n    <\/div>\n\n    <!-- Card 3: Development (Blue) -->\n    <div class=\"abt-overview-card blue\">\n        <div class=\"abt-overview-icon\">\n            <!-- Icon Placeholder: Replace with actual icon URL -->\n            <img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2026\/04\/Startup-Streamline-Core.png\" alt=\"Development Icon\" \/>\n        <\/div>\n        <h3 class=\"abt-overview-title\">Development<\/h3>\n        <p class=\"abt-overview-desc\">This centers on <strong>developing a community<\/strong> to share best practices and methodologies, while using feature management to reduce risk with progressive rollouts.<\/p>\n    <\/div>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having partnered with Wingify since 2015, LVMH showcased their journey in omnichannel scale, seeking to move from multichannel to a truly cross-channel and omnichannel experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To work toward this goal, LVMH followed 5 main pillars:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identification<\/li>\n\n\n\n<li>Segmentation<\/li>\n\n\n\n<li>Activation<\/li>\n\n\n\n<li>Measurement<\/li>\n\n\n\n<li>Technical Foundations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just theory, but a proven model for success \u2013&nbsp;and LVMH\u2019s story shows us how.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-a-north-star-to-a-shared-galaxy\">From a North Star to a Shared Galaxy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LVMH took a leap forward in their progress with personalization using these core pillars designed for success.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This framework came to life through tangible actions at Maisons like Acqua di Parma, Maison Francis Kurkdjian, and FRED. By focusing on critical KPIs such as increasing login rates, enhancing product discovery, and boosting add-to-cart conversions \u2013 the teams turned strategy into measurable results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The secret to scaling this success was their operating model, such as how LVMH curates a&nbsp; culture of shared learning through internal workshops and detailed &#8220;Playbooks&#8221; that act as guides for personalization.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By aligning every \u201cMaison\u201d around a central &#8220;North Star&#8221; metric, they allowed each brand to maintain its unique identity while still moving in the same direction. This proves value and building an insight-driven ecosystem of excellence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-border-radius\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2026\/04\/sunny-song-1024x683.jpg\" alt=\"sunny song giving presenation \" class=\"wp-image-185235\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-democratizing-data-the-voice-of-the-customer-at-carrefour-nbsp\"><strong>Democratizing Data: The Voice of the Customer at Carrefour&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Next we had <a href=\"https:\/\/www.linkedin.com\/in\/laura-duhommet-cro-expert\/\">Laura Duhommet<\/a> (CRO) and <a href=\"https:\/\/www.linkedin.com\/in\/paulinemassart\/?locale=en\">Pauline Massart<\/a> (Customer Experience Manager) from Carrefour, which is a French based retail and wholesaling company. They recounted their mission to reduce risk, measure impact, and represent the customer\u2019s voice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carrefour\u2019s main mission was to experiment with the intent to better anticipate customer needs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This involved a collaborative model and a 4-key role approach to involve several teams including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business<\/li>\n\n\n\n<li>Product<\/li>\n\n\n\n<li>Tech\/Data<\/li>\n\n\n\n<li>Design<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cxo-amp-ai-teaming-up-for-your-next-big-win\">CXO &amp; AI Teaming Up For Your Next Big Win<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Carrefour used both CXO Strategy and AI together to embark on their journey from the homepage through the checkout funnel using UX analysis, A\/B testing, and NPS scoring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their CXO strategy, which included reworking product discovery across their home page, product pages, cart journeys and checkout funnel, made use of the following tools for their methodology:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wingify.com\/topics\/ux-optimization\/\">UX analysis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wingify.com\/resources\/ab-testing\/\">A\/B testing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wingify.com\/blog\/net-promoter-score-nps-guide\/\">NPS and custom scoring<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wingify.com\/blog\/kpis-custom-metrics-ai-insights\/\">Business data analysis<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carrefour also used AI integration for internal insight repositories, in addition to several AI assistants to analyze results and boost efficiency. This fostered a culture of improvement, where every test, win or lose, could be viewed as a learning opportunity that feeds a continuous improvement loop.<br><br>In teaming up with Wingify, Carrefour was able to build a collaborative, experimentation oriented environment where AI enhances efficiency and CRO enables better decision making.<br><\/p>\n\n\n\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe loading=\"lazy\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/eaw2zrwh2l?web_component=true&#038;seo=true\" title=\"Wingify AI - EVI Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" width=\"100%\" height=\"100%\"><\/iframe><\/div><\/div>\n<script src=\"https:\/\/fast.wistia.net\/player.js\" async><\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-celebrating-the-bold-the-customer-experience-awards-nbsp\"><strong>Celebrating the Bold: The Customer Experience Awards&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nearing the end of our Experience Talks 2026, we announced the winners for this year\u2019s award winners for:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Best Mobile Strategy<\/li>\n\n\n\n<li>Best Merchandising<\/li>\n\n\n\n<li>Most Innovative<\/li>\n\n\n\n<li>Best AI Usage<\/li>\n\n\n\n<li>Most Engaged Clients<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of our winners included L&#8217;Or\u00e9al Canada, SNCF Connect, Hello bank!, and Clarins \u2013&nbsp;celebrating strategies that focus on simplicity, impact, and strong experimentation frameworks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also honored long-term partners who have shaped their industries through the strategic use of personalization and experimentation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a breakdown of the winners from Wingify\u2019s Experience Talks in Paris 2026: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Best Mobile Strategy<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bronze: <\/strong>L\u2019Oreal Canada &amp; SNCF Connect<\/li>\n\n\n\n<li><strong>Silver: <\/strong>Wurth &amp; La Banque Postale<\/li>\n\n\n\n<li><strong>Gold: <\/strong>MACIF<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Best Merchandising<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Silver: <\/strong>Manutan<\/li>\n\n\n\n<li><strong>Gold: <\/strong>Raja<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Most Innovative<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bronze: <\/strong>Sandaya&nbsp;<\/li>\n\n\n\n<li><strong>Silver: <\/strong>Clarins<\/li>\n\n\n\n<li><strong>Gold: <\/strong>Hello bank!<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Best AI Usage<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bronze: <\/strong>Tikamoon<\/li>\n\n\n\n<li><strong>Silver: <\/strong>SNCF<\/li>\n\n\n\n<li><strong>Gold: <\/strong>Mademoiselle bio<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Most Engaged Clients<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bronze: <\/strong>Maxime Donnet: E-Commerce Manager Oscaro&nbsp;<\/li>\n\n\n\n<li><strong>Silver: <\/strong>Lea Moraly: E-Commerce Director for Soeur&nbsp;<\/li>\n\n\n\n<li><strong>Gold: <\/strong>Mathilde Veau: CRO Manager EMEA L\u2019Occitane<\/li>\n\n\n\n<li><strong>Gold:<\/strong> Sunny Song: Lead E-Commerce Optimization<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-border-radius\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2026\/04\/auditorium-chairs-1024x683.jpg\" alt=\"auditorium chairs\" class=\"wp-image-185230\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-innovative-ideas-for-the-win\"><strong>Innovative Ideas For the Win<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;Most Innovative&#8221; category recognized brands that moved beyond traditional testing to build both unique and successful user journeys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gold: <\/strong>Through the development of personalization tactics for users who had previously abandoned the application process, Hello bank! was able to encourage users to return and significantly improve lead generation.<\/li>\n\n\n\n<li><strong>Silver:<\/strong> Clarins focused on maximizing the impact of their welcome pages to better engage new customers.<\/li>\n\n\n\n<li><strong>Bronze:<\/strong> Sandaya used a &#8220;Headless &amp; Data-Driven&#8221; approach to place product recommendations at the heart of their digital growth strategy and accelerate conversions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-awarding-amazing-ai-usage\"><strong>Awarding Amazing AI Usage<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These awards celebrated teams that best used AI to automate workflows and bring real-time user experiences to life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gold: <\/strong>Mademoiselle Bio improved their testing velocity with AI by making a majority of their tests automatic. This drastically reduced test generation time, making it easier than ever to modify site elements like buttons and colors.<\/li>\n\n\n\n<li><strong>Silver: <\/strong>Even in our long-standing partnership of over 10 years, SNCF Connect is still ready to take on new challenges \u2013such as with AI. Using AI for both geolocalization and dynamic content to reduce friction in user&#8217;s search experiences, SNCF Connect was able to successfully increase engagement with service pages.<\/li>\n\n\n\n<li><strong>Bronze: <\/strong>Tikamoon Tikamoon used AI to accelerate the development of mobile variations. This was done specifically by implementing a scroll indicator that encouraged users to explore more products and improved mobile click-through rates.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-game-set-match-the-networking-celebration\"><strong>Game, Set, Match: The Networking Celebration<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After the awards ceremony, we regrouped for drinks and small bites \u2013opening the floor for a&nbsp;celebratory, collaborative environment where clients, speakers, and Wingify teams connect beyond the presentations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During this cocktail hour, we were able to strengthen the human connections that fuel digital innovation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-trial-better-repeat-bringing-the-vision-home\"><strong>Trial, Better, Repeat: Bringing the Vision Home<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the end, the best parts of A\/B Tasty go beyond the tool itself \u2013&nbsp;but in how our bold, powerful partnerships create a creative community that encourages everyone to take new steps towards brave experiments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experience Talks 2026 showed how our clients don&#8217;t just use the platform, but contribute to re-shaping the future of optimization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roland-Garros proved that tactics like personalization and customer experience innovation are mindsets that require more than just strategy \u2013 but teamwork to find the perfect winning serve.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-find-your-winning-swerve\"><strong>Find Your Winning Swerve<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Want to join our community of courageous thinkers dedicated to continuous optimization?<\/p>\n\n\n\n<div class=\"custom-banner-3\">\n  <div class=\"banner-content-3\">\n    <p>Optimize to Find Your Better<\/p>\n    <a href=\"https:\/\/wingify.com\/get-a-demo\/\" class=\"banner-btn-3 wp-block-button__link\">Get a Demo<\/a>\n  <\/div>\n<\/div>\n\n<style>\n.custom-banner-3 {\n  width: 100%;\n  height: 228px;\n  border-radius: 10px;\n  background: url('https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2025\/08\/bg-blog-banner-3.png') center\/cover no-repeat;\n  display: flex;\n  align-items: center;\n  padding: 20px 28px;\n  box-sizing: border-box;\n  position: relative;\n  overflow: hidden;\n  margin: 4rem 0;\n}\n\n.banner-content-3 {\n  color: #D6FF00;\n}\n\n.banner-content-3 p {\n  font-size: 4rem !important;\n  font-weight: 500 !important;\n  margin: 0 0 18px 0;\n  line-height: 125%;\n  width: 65%;\n}\n\n.banner-btn-3 {\n  display: inline-block !important;\n  padding: 10px 0px !important;\n  color: #3100be !important;\n  font-size: 1.8rem !important;\n  margin-top: 6px;\n  width: 187px;\n  text-align: center;\n}\n\n\/* Responsive styles *\/\n@media (max-width: 900px) {\n  .custom-banner-3 {\n    padding: 16px !important;\n    height: 180px !important;\n  }\n  .banner-content-3 p {\n    font-size: 2.5rem !important;\n    width: 100% !important;\n  }\n}\n\n@media (max-width: 600px) {\n  .custom-banner-3 {\n    flex-direction: column !important;\n    align-items: center !important;\n    justify-items: center !important;\n    height: auto !important;\n    min-height: 120px !important;\n  }\n  .banner-content-3 p {\n    font-size: 1.5rem !important;\n    width: 100% !important;\n    margin-bottom: 12px !important;\n  }\n  .banner-btn-3 {\n    width: 100% !important;\n    font-size: 1rem !important;\n    padding: 12px 0 !important;\n  }\n}\n<\/style>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Wingify&#8217;s Experience Talks is an annual events where we gather our clients together to showcase their progress in the world of optimization. It also serves as a chance for networking opportunities and for everyone partnered with Wingify to meet face to face. <\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Experience Talks<\/strong> refer to congregating with our local, French clients an community to discuss peer learnings and real world insights. On the other hand,&nbsp;<strong>Experience Next<\/strong>&nbsp;is the international version of this event, with editions held in cities like London and New York. This draws in clients from all over the world to discuss global customer experience strategies.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The next Wingify Experience Next events will be held in <a href=\"https:\/\/wingify.com\/resources\/experience-next-nyc-2026\/\" type=\"link\" id=\"https:\/\/wingify.com\/resources\/experience-next-nyc-2026\/\">New York on May 6th, 2026<\/a> and in <a href=\"https:\/\/wingify.com\/resources\/experience-next-london\/\" type=\"link\" id=\"https:\/\/wingify.com\/resources\/experience-next-london\/\">London on June 3rd, 2026.<\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns radius has-accent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<div style=\"\n  width: 150px;\n  height: 150px;\n  background-color: #D6FF00;\n  border-radius: 50%;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  overflow: hidden;\n\">\n  <img decoding=\"async\" \n    src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2026\/03\/stephanie-safdie-500x500.jpg\" \n    alt=\"Profile Image\"\n    style=\"\n      width: 95%;\n      height: 95%;\n      object-fit: cover;\n      border-radius: 50%;\n    \"\n  \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"font-size:16px\">About the Author<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color has-large-font-size wp-elements-2 wp-block-paragraph\"><strong>Stephanie Safdie<\/strong><\/p>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"font-size:14px\">Stephanie Safdie holds a bachelor&#8217;s degree in English Language and Literature from the University of Maryland, specializing in multimedia studies. She has worked as a social media video creator, freelance copywriter, SEO copywriter at Greenly climate tech, and runs a travel blog <em>Destination Dreamer Diaries.&nbsp;<\/em><br><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ready, Set, Match: A Grand Slam Welcome at Roland-Garros &nbsp; At Roland-Garros Stadium, where champions are made, Wingify Experience Talks 2026 served up its own match-winning theme: Ready, Set, Match \u2013 bringing together experts and clients alike for a memorable day filled with high-impact customer experience strategies. We met with our clients for another one&#8230;<\/p>\n","protected":false},"author":1454,"featured_media":115643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10789],"tags":[10809,10726,10795,10801,10815],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-112085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","tag-e-commerce","tag-feature-experimentation","tag-landing-page","tag-personalization","tag-psychology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experience Talks 2026: Customer Experience Strategy Examples<\/title>\n<meta name=\"description\" content=\"Discover our recap for 2026 Experience Talks in Paris and customer experience strategy examples straight from our clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experience Talks 2026: Customer Experience Strategy Examples\" \/>\n<meta property=\"og:description\" content=\"Discover our recap for 2026 Experience Talks in Paris and customer experience strategy examples straight from our clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Wingify Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-07T13:15:00+00:00\" \/>\n<meta name=\"author\" content=\"Stephanie Safdie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Wingify\" \/>\n<meta name=\"twitter:site\" content=\"@Wingify\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Safdie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/ab-tasty-experience-talks-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/ab-tasty-experience-talks-2026\\\/\"},\"author\":{\"name\":\"Stephanie Safdie\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/52c67155148b80da5553ad57b2cb960d\"},\"headline\":\"Highlights From Wingify Experience Talks 2026: Customer Experience Strategy Examples From Our Clients\",\"datePublished\":\"2026-04-07T13:15:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/ab-tasty-experience-talks-2026\\\/\"},\"wordCount\":2536,\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/ab-tasty-experience-talks-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"keywords\":[\"E-commerce Optimization\",\"feature experimentation\",\"Landing Page\",\"Personalization\",\"User Psychology\"],\"articleSection\":[\"Non class\u00e9\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/ab-tasty-experience-talks-2026\\\/\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/ab-tasty-experience-talks-2026\\\/\",\"name\":\"Experience Talks 2026: Customer Experience Strategy Examples\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/ab-tasty-experience-talks-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/ab-tasty-experience-talks-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"datePublished\":\"2026-04-07T13:15:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/52c67155148b80da5553ad57b2cb960d\"},\"description\":\"Discover our recap for 2026 Experience Talks in Paris and customer experience strategy examples straight from our clients.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/ab-tasty-experience-talks-2026\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wingify.com\\\/blog\\\/ab-tasty-experience-talks-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/ab-tasty-experience-talks-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"width\":2400,\"height\":2332,\"caption\":\"Release Management 3\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/ab-tasty-experience-talks-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Non class\u00e9\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/non-classe\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Highlights From Wingify Experience Talks 2026: Customer Experience Strategy Examples From Our Clients\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\",\"name\":\"Wingify Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wingify.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/52c67155148b80da5553ad57b2cb960d\",\"name\":\"Stephanie Safdie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/stephanie-safdie-150x150.jpg\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/stephanie-safdie-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/stephanie-safdie-150x150.jpg\",\"caption\":\"Stephanie Safdie\"},\"description\":\"Stephanie Safdie holds a bachelor\u2019s degree in English Language and Literature from the University of Maryland, specializing in multimedia studies. She has worked as a social media video creator, freelance copywriter, SEO copywriter at Greenly climate tech, and runs a travel blog Destination Dreamer Diaries.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/stephanie-safdie-052336185\\\/\"],\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/author\\\/stephanie-safdie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Experience Talks 2026: Customer Experience Strategy Examples","description":"Discover our recap for 2026 Experience Talks in Paris and customer experience strategy examples straight from our clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/","og_locale":"en_US","og_type":"article","og_title":"Experience Talks 2026: Customer Experience Strategy Examples","og_description":"Discover our recap for 2026 Experience Talks in Paris and customer experience strategy examples straight from our clients.","og_url":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/","og_site_name":"Wingify Blog","article_published_time":"2026-04-07T13:15:00+00:00","author":"Stephanie Safdie","twitter_card":"summary_large_image","twitter_image":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png","twitter_creator":"@Wingify","twitter_site":"@Wingify","twitter_misc":{"Written by":"Stephanie Safdie","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/#article","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/"},"author":{"name":"Stephanie Safdie","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/52c67155148b80da5553ad57b2cb960d"},"headline":"Highlights From Wingify Experience Talks 2026: Customer Experience Strategy Examples From Our Clients","datePublished":"2026-04-07T13:15:00+00:00","mainEntityOfPage":{"@id":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/"},"wordCount":2536,"image":{"@id":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","keywords":["E-commerce Optimization","feature experimentation","Landing Page","Personalization","User Psychology"],"articleSection":["Non class\u00e9"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/","url":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/","name":"Experience Talks 2026: Customer Experience Strategy Examples","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/#primaryimage"},"image":{"@id":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","datePublished":"2026-04-07T13:15:00+00:00","author":{"@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/52c67155148b80da5553ad57b2cb960d"},"description":"Discover our recap for 2026 Experience Talks in Paris and customer experience strategy examples straight from our clients.","breadcrumb":{"@id":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","width":2400,"height":2332,"caption":"Release Management 3"},{"@type":"BreadcrumbList","@id":"https:\/\/wingify.com\/blog\/ab-tasty-experience-talks-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wingify.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Non class\u00e9","item":"https:\/\/wingify.com\/blog\/non-classe\/"},{"@type":"ListItem","position":3,"name":"Highlights From Wingify Experience Talks 2026: Customer Experience Strategy Examples From Our Clients"}]},{"@type":"WebSite","@id":"https:\/\/wingify.com\/blog\/#website","url":"https:\/\/wingify.com\/blog\/","name":"Wingify Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wingify.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/52c67155148b80da5553ad57b2cb960d","name":"Stephanie Safdie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/stephanie-safdie-150x150.jpg","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/stephanie-safdie-150x150.jpg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/stephanie-safdie-150x150.jpg","caption":"Stephanie Safdie"},"description":"Stephanie Safdie holds a bachelor\u2019s degree in English Language and Literature from the University of Maryland, specializing in multimedia studies. She has worked as a social media video creator, freelance copywriter, SEO copywriter at Greenly climate tech, and runs a travel blog Destination Dreamer Diaries.","sameAs":["https:\/\/www.linkedin.com\/in\/stephanie-safdie-052336185\/"],"url":"https:\/\/wingify.com\/blog\/author\/stephanie-safdie\/"}]}},"_links":{"self":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/112085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/users\/1454"}],"replies":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/comments?post=112085"}],"version-history":[{"count":0,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/112085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media\/115643"}],"wp:attachment":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media?parent=112085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/categories?post=112085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/tags?post=112085"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/feature?post=112085"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/industry-type?post=112085"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/product?post=112085"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/role?post=112085"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/region?post=112085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}