{"id":112080,"date":"2026-01-20T09:24:59","date_gmt":"2026-01-20T08:24:59","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/ab-tasty-vwo-new-chapter\/"},"modified":"2026-09-15T16:47:12","modified_gmt":"2026-09-15T11:17:12","slug":"ab-tasty-vwo-new-chapter","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/ab-tasty-vwo-new-chapter\/","title":{"rendered":"AB Tasty and VWO: A New Chapter for Digital Experience Optimization"},"content":{"rendered":"\n

Two years ago, we started asking ourselves a question that every ambitious founder eventually faces: What does the next chapter look like?<\/p>\n\n\n\n

We explored many paths and spoke with several potential partners, but our goal never wavered: finding the right challenge that would allow us to become the undisputed global leader in digital experience optimization. Today, that mission takes a giant leap forward.<\/p>\n\n\n\n

During these conversations we were super clear: doing just a commercial transaction wasn’t the goal. Finding the right partner – one that shared our vision, our values, and our commitment to customers – was what mattered.<\/p>\n\n\n\n

Then we met @VWO<\/a>. And something felt different.<\/p>\n\n\n\n

We are incredibly excited to announce that AB Tasty and VWO are joining forces to create a global leader in digital experience optimization. Together, we are building a powerhouse with more than $100M in combined revenue<\/strong>, serving over 4,000 customers<\/strong> worldwide, and supported by a team of 800+ talented people<\/strong>, across 11 global offices<\/strong>.<\/p>\n\n\n\n

The Story of “Twins Separated at Birth”<\/strong><\/h2>\n\n\n\n

When we first began discussions with the VWO team, something felt fundamentally strong and aligned. It became obvious very quickly that we weren’t just two companies in the same market – we were like “twins separated at birth”.<\/p>\n\n\n\n

Despite starting on different continents 15 years ago, our parallel histories are striking. Whether it was our early team photos in 2011, our shared milestones in 2016, or how we navigated the global challenges of 2020, our paths have consistently mirrored each other. We discovered a profound alignment across every dimension that matters: vision, ambition, culture, market approach, product, and geography.<\/p>\n\n\n\n

We realized that by coming together, we weren’t just merging two companies; we were reuniting two halves of a shared dream.<\/p>\n\n\n\n

Why We Are Coming Together<\/strong><\/h2>\n\n\n\n

This combination is rooted in long-term alignment.<\/p>\n\n\n\n

VWO and AB Tasty share a belief that customers benefit most from fewer, more deeply integrated platforms that bring experimentation, personalization, insights, and feature delivery closer together.<\/p>\n\n\n\n

By joining forces, we are bringing together:<\/p>\n\n\n\n