{"id":112078,"date":"2025-08-01T13:34:58","date_gmt":"2025-08-01T11:34:58","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/custom-pull-connector-ab-tasty-import-audiences\/"},"modified":"2025-08-01T13:34:58","modified_gmt":"2025-08-01T11:34:58","slug":"custom-pull-connector-ab-tasty-import-audiences","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/custom-pull-connector-ab-tasty-import-audiences\/","title":{"rendered":"Unlock Any Audience Source with Wingify\u2019s Universal Connector"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-breaking-down-silos-between-your-data-and-your-experiments\"><strong>Breaking down silos between your data and your experiments<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every marketing team dreams of having a unified view of their customers. But in reality, data often lives in silos: a CRM here, a CDP there, a custom analytics tool somewhere else. If you want to use these audience segments inside Wingify for targeting and personalization, you need a simple way to connect them to our platform\u2014regardless of the tool you use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That\u2019s exactly what Wingify\u2019s Universal Connector delivers.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-universal-connector\">What is the Universal Connector?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Universal Connector is built on top of Wingify\u2019s <strong>Universal Data Connector (UDC)<\/strong>. It allows you to <strong>import audience data from any third-party tool<\/strong>\u2014even those not available as native integrations\u2014and make them available in Wingify\u2019s Segment Builder for experiments, personalizations, and patches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In simple terms:<\/strong> If your tool can send audience data to Wingify, the Universal Connector can make it actionable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-it-matters\">Why it matters<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agnostic by design<\/strong>: Works with any CRM, CDP, analytics platform or custom tool capable of sending data via API.<br><\/li>\n\n\n\n<li><strong>Self-service<\/strong>: Marketers can set up their connectors through a simple interface\u2014no heavy dev work required.<br><\/li>\n\n\n\n<li><strong>Unified audience view<\/strong>: Imported audiences automatically appear in Wingify\u2019s audience management and, once synced, are instantly available in the Segment Builder\u2014ready to power your campaigns.<br><\/li>\n\n\n\n<li><strong>Compatible with BYID<\/strong>: Works seamlessly with Wingify\u2019s <em>Bring Your Own ID<\/em> feature, ensuring perfect reconciliation with your own user IDs across devices and platforms.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-complex-workflows-to-a-streamlined-process\">From complex workflows to a streamlined process<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Traditional approach:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Importing custom audiences often requires manual code injection, custom attributes, and support from technical teams.<br><\/li>\n\n\n\n<li>Segments have to be declared one by one in the JavaScript console, with a risk of errors.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With Wingify\u2019s Universal Connector:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Configure a connector in a few clicks: declare the source, specify how to identify the visitor (cookie, local storage, BYID), and let Wingify handle the reconciliation automatically.<br><\/li>\n\n\n\n<li>Audiences flow directly into the Segment Builder without manual coding.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Who benefits the most?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Global brands with complex stacks<\/strong>: Multiple CRMs, custom CDPs, or proprietary data systems.<br><\/li>\n\n\n\n<li><strong>The Travel &amp; Hospitality industry<\/strong>: Hotel groups, cruise lines, and booking platforms that need to unify CRM, loyalty, and reservation data across web and mobile apps.<br><\/li>\n\n\n\n<li><strong>The Retail &amp; e-commerce sector<\/strong>: Brands that want to leverage loyalty IDs or offline CRM segments in their onsite personalizations.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A powerful use case: Travel &amp; Hospitality<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Travel brands often need to merge data from several tools: CRM, booking engines, loyalty programs, and mobile apps. The Universal Connector makes it easy to bring these audiences into Wingify and deliver hyper-personalized experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a major international hotel group uses the connector to unify audiences from its CDP and CRM, enabling precise targeting based on booking history and loyalty status across devices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Getting started<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Universal Connector is designed to be quick to set up and easy to maintain. Most of the work can be done by a marketer, with only light support from a technical contact.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create your connector: <\/strong>Make sure the audience identifier matches your imported file and specify how visitors are identified\u2014via cookie, localStorage, or your own ID (BYID). The connector will handle the rest.<br><\/li>\n\n\n\n<li><strong>Send your audience data to UDC<\/strong>: Push your segments via a simple API call.<br><\/li>\n\n\n\n<li><strong>Target with confidence<\/strong>: Once synced, your imported segments automatically appear in the Segment Builder, ready to use in experiments and personalizations.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bonus point:<\/strong> No complex coding. No manual segment declarations. Just a straightforward connection between your data and AB Tasty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to unlock your audiences?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Go beyond native integrations and make any audience actionable with Wingify\u2019s Universal Connector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contact your KAM and start importing any audience into Wingify today.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"custom-banner-2\">\n  <div class=\"banner-content-2\">\n    <p>Discover the power of the Custom Pull Connector<\/p>\n    <a href=\"https:\/\/wingify.com\/get-a-demo\/\" class=\"banner-btn-2 wp-block-button__link\">Request a demo<\/a>\n  <\/div>\n<\/div>\n\n<style>\n.custom-banner-2 {\n  width: 100%;\n  height: 228px;\n  border-radius: 10px;\n  background: url('https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2025\/08\/bg-blog-banner-4.png') center\/cover no-repeat;\n  display: flex;\n  align-items: center;\n  padding: 20px 28px;\n  box-sizing: border-box;\n  position: relative;\n  overflow: hidden;\n}\n\n.banner-content-2 {\n  color: #D6FF00;\n}\n\n.banner-content-2 p {\n  font-size: 4rem !important;\n  font-weight: 500 !important;\n  margin: 0 0 18px 0;\n  line-height: 125%;\n  width: 65%;\n}\n\n.banner-btn-2 {\n  display: inline-block !important;\n  padding: 10px 0px !important;\n  color: #3100be !important;\n  font-size: 1.8rem !important;\n  margin-top: 6px;\n  width: 187px;\n  text-align: center;\n}\n\n\/* Responsive styles *\/\n@media (max-width: 900px) {\n  .custom-banner-2 {\n    padding: 16px !important;\n    height: 180px !important;\n  }\n  .banner-content-2 p {\n    font-size: 2.5rem !important;\n    width: 100% !important;\n  }\n}\n\n@media (max-width: 600px) {\n  .custom-banner-2 {\n    flex-direction: column !important;\n    align-items: center !important;\n    justify-items: center !important;\n    height: auto !important;\n    min-height: 120px !important;\n  }\n  .banner-content-2 p {\n    font-size: 1.5rem !important;\n    width: 100% !important;\n    margin-bottom: 12px !important;\n  }\n  .banner-btn-2 {\n    width: 100% !important;\n    font-size: 1rem !important;\n    padding: 12px 0 !important;\n  }\n}\n<\/style>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left has-small-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500\"><em>Already an Wingify client? Let your CSM know your interest in this feature for further activation.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Breaking down silos between your data and your experiments Every marketing team dreams of having a unified view of their customers. But in reality, data often lives in silos: a CRM here, a CDP there, a custom analytics tool somewhere else. If you want to use these audience segments inside Wingify for targeting and personalization,&#8230;<\/p>\n","protected":false},"author":1450,"featured_media":115643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10789],"tags":[],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-112078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Custom Pull Connector Wingify Import Audiences Easily - Wingify Blog<\/title>\n<meta name=\"description\" content=\"Unlock the power of custom pull connector Wingify import audiences to seamlessly integrate your customer data for targeted marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wingify.com\/blog\/custom-pull-connector-ab-tasty-import-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custom Pull Connector Wingify Import Audiences Easily - 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