{"id":112045,"date":"2023-03-09T15:39:07","date_gmt":"2023-03-09T15:39:07","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/post-google-optimize-shutdown\/"},"modified":"2026-09-03T17:27:31","modified_gmt":"2026-09-03T11:57:31","slug":"post-google-optimize-shutdown","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/post-google-optimize-shutdown\/","title":{"rendered":"Google Optimize is Shutting Down: Don’t Wait to Migrate"},"content":{"rendered":"

With Google Optimize\u2019s retirement on the horizon, companies are now faced with the daunting task of finding an alternative tool to carry out their tests and experiments after <\/span>Google\u2019s announcement <\/span><\/a>that it will be sunsetting its web testing and personalization tool on September 30.\u00a0\u00a0<\/span><\/p>\n

If you haven’t already, it’s time to start your research for a new tool as soon as possible to stay on track with your testing and CRO strategies<\/strong>. September will be here faster than you think, so you need to act soon for a smooth migration post-sunset.<\/span><\/p>\n

Why the time to find a Google Optimize alternative is now<\/b><\/h2>\n

With roughly 6 months left, teams should already be thinking about the best way for them to carry out their experiments.<\/span><\/p>\n

You may have to anticipate that some features on Google Optimize will no longer work properly. Not to mention that migrating from one tool to another \u2014\u00a0and the transferring of all the data \u2014 can be a complicated process.\u00a0<\/span><\/p>\n

Making an informed decision requires extensive research. Finding a platform that suits your experimentation needs is only the first step. You also need to factor in how long it will take the migration processes to be successfully completed and the learning curve of your new tool. In other words, time is of the essence if you want to make a smooth migration to a new platform.\u00a0<\/strong><\/span><\/p>\n

Therefore, teams need to make sure that they have fully migrated onto their new tool well before the sunset date of September 30.\u00a0\u00a0<\/span><\/p>\n

What\u2019s next? The current and future state of your optimization journey<\/b><\/h2>\n

As a free or low-cost solution, Google Optimize is a great starting point for those at the beginning of their optimization journey.<\/span><\/p>\n

However, in light of the sunset announcement, organizations should start rethinking their website optimization and experimentation strategies and looking ahead to anticipate their CRO needs.<\/span><\/p>\n

This should start with evaluating your current and future CRO goals.<\/strong> In other words, you may look into the possibility of investing more resources to optimize your website that will enable you to turn your passive users into active ones by providing a more personalized customer journey.\u00a0<\/span><\/p>\n

Consequently, your team may want to delve into other features beyond A\/B testing capabilities offered by more advanced solutions. This will enable them to better optimize the website. For example, you may consider venturing beyond surface-level modifications and running more sophisticated tests tied to back-end architecture.<\/span><\/p>\n

This will ultimately allow teams to provide the best customer experience possible so visitors can turn into customers with the click of a button.\u00a0<\/span><\/p>\n

Put simply, engaging your visitors along the entire customer journey up until the point of purchase or conversion should be a central part of your CRO strategy.\u00a0<\/span><\/p>\n

Taking into account all these factors will help you understand the current state of your CRO and whether it\u2019s time to take your optimization roadmap to the next level.\u00a0<\/span><\/p>\n

How to prepare for a successful migration post-sunset<\/b><\/h2>\n

Selecting the right tool will take considerable time in terms of research and set-up<\/strong>. Therefore, early on, teams will need to follow some crucial steps to take them on the right track to a seamless transition from Google Optimize and to ensure successful implementation of the new tool.\u00a0<\/span><\/p>\n

Here\u2019s a checklist for a successful migration:\u00a0<\/span><\/p>\n