{"id":112042,"date":"2024-04-25T10:26:59","date_gmt":"2024-04-25T08:26:59","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/cxo-webseries-apac-episode-2\/"},"modified":"2026-09-03T16:35:02","modified_gmt":"2026-09-03T11:05:02","slug":"cxo-webseries-apac-episode-2","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/cxo-webseries-apac-episode-2\/","title":{"rendered":"CX Optimization Webseries APAC: Episode #2 \u2013 A\/B Testing Strategies for Revenue Optimization"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Personalization is a hypothesis that needs to be tested<\/strong><\/p><cite>Ben Combe, Data Director, Optimization &amp; Personalization APAC at Monks<\/cite><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2024\/04\/ABT-2x1-Photo.png\" alt=\"\" class=\"wp-image-147821 size-full\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><em>Hosted by Julia Simon, VP APAC at<strong> <\/strong><\/em>Wingify<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Featuring Ben Combe, <\/em>Data Director, Optimization &amp; Personalization APAC at Monks<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion Rate Optimization (CRO) is a user-centric approach that emphasizes long-term benefits over just leading customers to click on certain elements or CTAs. To achieve this, understanding your data through the use of experimental and scientific methods is key. In this episode, Ben Combe, Data Director, Optimization &amp; Personalization APAC at Monks joins Julia Simon, VP APAC at Wingify to discuss CRO techniques and best practices. They find answers to where companies should start, what to prioritize, which methodologies to use, and how to execute a compelling optimization roadmap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re just starting your CRO journey, or you\u2019re already a CRO expert, this session is for you!<\/p>\n\n\n\n<h2 id=\"h-episode-2\" class=\"wp-block-heading\">Episode #2:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"CX Optimisation Ep2 v2 Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/zuyltiemk7?dnt=1#?secret=7uDsLwT1S6\" data-secret=\"7uDsLwT1S6\" frameborder=\"0\" scrolling=\"no\" width=\"690\" height=\"388\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where do you start?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ideas flow from everywhere in the business as data collection happens perpetually. Knowing what your top priorities are is where you should start. You don\u2019t just change the color of your CTA from blue to red because it\u2019s Valentine&#8217;s Day and you have a gut feeling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ben points out to first take a look at how the business is doing and where you can focus on for the most impact. Should you focus on acquisition, retention, or loyalty? Identify what and where are the pain points that need solving. Secondly, dive into your customer data by looking at your conversion points. Draw a parallel to where your customers are dropping off and mix them with your qualitative insights. Thirdly, brainstorm with your team to come up with ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prioritization Frameworks: PIE or ICE?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In CRO, time and resources are finite, therefore every experiment counts. You need clear guidelines to choose what ideas to test and what to leave behind. So it\u2019s essential to prioritize &#8211; but should you use PIE or ICE?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re just starting your experimentation journey, Ben recommends taking a look at traffic, value and ease. It\u2019s basically like answering how many people are visiting a webpage, what is it worth in dollars, and what are your development resources. If you\u2019re mature in CRO, a bespoke checklist tailored towards your business needs is recommended.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The importance of UX<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Running A\/B tests is a great way of conducting UX research while your product is live. It helps you decide on what works and what doesn&#8217;t work for your customers. By testing different design options, designers are able to gather valuable user feedback. This can then be used for design improvement that is more user-centric, and that leads to increased user engagement and satisfaction. Keeping the UX Team in the loop is essential for continuous learning and improvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Quick Wins<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking into easy, quick wins in the beginning of your experimentation strategy will bring you good results. Once you pick all the low-hanging fruit, Ben encourages you to shift your mindset towards a more <em>innovative <\/em>approach. Think outside the box, analyze your segments deeper, and iterate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Synchronizing AB Testing and Personalization<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AB testing allows you to understand the effectiveness of your personalization strategies by comparing various content, design elements, and offers. This insight allows you to deliver an experience that resonates best with customers, leading to higher engagement. It\u2019s important to take note that <em>no personalization goes live without being tested. <\/em>Behaviors change and it\u2019s necessary to continuously experiment in order to validate that your personalization is still relevant.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2024\/12\/Monks-AB.png\" alt=\"\" style=\"width:441px;height:auto\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Personalization is a hypothesis that needs to be tested Ben Combe, Data Director, Optimization &amp; Personalization APAC at Monks Hosted by Julia Simon, VP APAC at Wingify Featuring Ben Combe, Data Director, Optimization &amp; Personalization APAC at Monks Conversion Rate Optimization (CRO) is a user-centric approach that emphasizes long-term benefits over just leading customers to&#8230;<\/p>\n","protected":false},"author":1454,"featured_media":115068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10806,10789,10832],"tags":[10809],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-112042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization","category-non-classe","category-user-experience","tag-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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