{"id":112018,"date":"2021-03-30T17:18:53","date_gmt":"2021-03-30T17:18:53","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/data-privacy-and-driving-high-converting-traffic-to-your-brand\/"},"modified":"2026-09-04T15:54:29","modified_gmt":"2026-09-04T10:24:29","slug":"data-privacy-and-driving-high-converting-traffic-to-your-brand","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/data-privacy-and-driving-high-converting-traffic-to-your-brand\/","title":{"rendered":"Data Privacy and Driving High-Converting Traffic to Your Brand"},"content":{"rendered":"

Wingify Partner guest post from<\/p>\n

\"\"Sarah Davis<\/strong><\/p>\n

Content Marketing Specialist at ROI Revolution<\/strong><\/p>\n

Noel Liotta\"\"<\/strong><\/p>\n

Business Development Manager at ROI Revolution<\/strong><\/p>\n

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As digital practices have evolved, the ability to personalize and target messaging to the individual consumer has become increasingly accurate and powerful.\u00a0<\/span><\/p>\n

If a brand can understand their audience and deliver the right message through the right channel at the right time, they can introduce their products to exactly the person who is intended to use them without cluttering the screens of users who will never be relevant (hence why the algorithms know to venture away from my screens with their sports balls and hockey merch).\u00a0<\/span><\/p>\n

But this advertising strategy has a dark side effect: The increased ability to personalize could provide for personal data compromise.\u00a0 Constant updates to privacy regulations has led to many advertisers taking two steps forward and one step back in the granularity of their marketing campaigns over the last few years.<\/span><\/p>\n

Obstacles Increasing for Ecommerce Brands: New Privacy Initiatives Complicate Tracking<\/b><\/h2>\n

The <\/span>latest privacy initiative from Apple<\/span><\/a> calls on users to provide explicit permission for apps to collect and share data by enforcing a Tracking Transparency Prompt (ATT) in the App Store. Apps that do not adopt the prompt will be blocked from the App Store. Long-term impacts will include reduced tracking capabilities and reduced personalization opportunities for users.\u00a0<\/span><\/p>\n

It is expected that this major privacy initiative means that the percentage of iPhone users sharing their unique Identifier for Advertisers with apps will drop from 70% to as low as 10%.\u00a0<\/span><\/p>\n

Right now, the core area of the customer journey that will be affected is at the top of the funnel. The limitations that will be put in place most aggressively affect our ability to retarget consumers and to receive data back about demographic targeting. There is still a lot of uncertainty around the impact that it will drive.<\/span><\/p>\n

Apple isn\u2019t the only company taking steps to give users more control over how their data is used, Google announced earlier this month that they will not be exploring a third-party cookie alternative with the depreciation of the cookie next year. Third-party cookies will be phased in 2022. Instead, interest-based advertising cohorts and privacy-preserving APIs will \u201cPrevent individual tracking while still delivering results for advertisers\u201d.\u00a0<\/span><\/p>\n

With consumers\u2019 paths to brands becoming more restricted, it\u2019s more important than ever to deliver a great experience to users on your site. At ROI, we often use the adage that a rising tide lifts all boats when it comes to implementing a conversion optimization strategy for websites.A site that converts well will not only make each dollar you spend on advertising more effective but also help your brand turn visitors into brand fans so you can earn more first-party data.\u00a0<\/span><\/p>\n

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On\u00a0April 21st at 2pm<\/strong>, join\u00a0conversion experts from Wingify and ROI Revolution<\/strong>\u00a0as they unravel the complexities of\u00a0elevating your customer experience through conversion rate optimization<\/strong>. In this\u00a0live webinar<\/a>, you\u2019ll uncover:<\/p>\n