{"id":112017,"date":"2021-03-11T20:05:15","date_gmt":"2021-03-11T20:05:15","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/"},"modified":"2026-09-03T15:53:58","modified_gmt":"2026-09-03T10:23:58","slug":"building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/","title":{"rendered":"Building an ROI-Driven Testing Plan with Wingify Partner, Roboboogie"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Roboboogie - Building an ROI-Driven Testing Plan Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/302qqt33ll?dnt=1#?secret=IEAH2NKRvf\" data-secret=\"IEAH2NKRvf\" frameborder=\"0\" scrolling=\"no\" width=\"690\" height=\"388\"><\/iframe>\n<\/div><\/figure>\n\n\n<p>After our amazing digital summit at the end of 2020, we wanted to sit down with Matt Bullock, Director of Growth at <a href=\"https:\/\/teamroboboogie.com\/\">Roboboogie<\/a> to learn more about ROI-driven design.<\/p>\n<p><b>Tell us about Roboboogie and your session. Why did you choose this topic?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Matt: Our session was titled Building an ROI-Driven Testing Plan. When working with our existing clients, or talking with new potential clients, we look at UX opportunities from both a data and design perspective. By applying ROI-modeling, we can prioritize the opportunities with the highest potential to drive revenue or increase conversions.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>What are the top 3 things you hope attendees took away from your session?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Matt: We have made the shift from \u201cDesign and Hope\u201d to a data-backed \u201cTest and Optimize\u201d approach to design and digital transformation, and it&#8217;s a change that every organization can make.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An ROI-Driven testing plan can be applied across a wide range of conversion points and isn\u2019t exclusive to eCommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Start small and then evolve your testing plan. Building a test-and-optimize culture takes time.\u00a0 You can lead the charge internally or partner with an agency. As your ROI compounds, everyone is going to want in on the action!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>2021 is going to be a transformative year where we hope to see a gradual return to \u201cnormalcy.\u201d While some changes we endured in 2020 are temporary, it looks like others are here to stay. What do you think are the temporary trends and some that you hope will be more permanent?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Matt: Produce to your doorstep and curbside pickup were slowly picking up steam before 2020. Before the end of the year, it was moving into the territory of a customer expectation for all retailers with a brick-and-mortar location. While there will undoubtedly be nostalgia and some relief when retailers are able to safely open for browsing, I do think there will be a sizable contingent of users who will stick with local delivery and curbside pickup.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">There is a lot of complexity that is added to the e-commerce experience when you introduce multiple shipping methods and inventory systems. I expect the experience will continue evolving quickly in 2021.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>We saw a number of hot topics come up over the course of 2020: the \u201cnew normal,\u201d personalization, the virtual economy, etc. What do you anticipate will be the hot topics for 2021?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Matt: We\u2019re hopeful that we\u2019ll be safely transitioning out of isolation near the end of 2021, and that could bring some really exciting changes to the user\u2019s digital habits. We could all use less screen time in 2021 and I think we\u2019ll see some innovation in the realm of social interaction and screen-time efficiency. We\u2019ll look to see how we can use personalization and CX data to create experiences that help users efficiently use their screen time so that we can safely spend time with our friends and family in real life.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>What about the year ahead excites the team at Roboboogie the most?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Matt: In the last 12 months, the consumer experience has reached amazing new heights and expectations. New generations, young and old, are expanding their personal technology stacks to stay connected and to get their essentials, as they continue to socialize, shop, get their news, and consume entertainment from a safe distance. To meet those expectations, the need for testing and personalization continues to grow and we\u2019re excited to help brands of all sizes meet the needs of their customers in new creative ways. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>After our amazing digital summit at the end of 2020, we wanted to sit down with Matt Bullock, Director of Growth at Roboboogie to learn more about ROI-driven design. Tell us about Roboboogie and your session. Why did you choose this topic? Matt: Our session was titled Building an ROI-Driven Testing Plan. When working with&#8230;<\/p>\n","protected":false},"author":1454,"featured_media":114958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10783,10832],"tags":[10786,10819],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-112017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ab-testing","category-user-experience","tag-experimentation-fr","tag-ux-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building an ROI-Driven Testing Plan with Wingify Partner, Roboboogie - Wingify Blog<\/title>\n<meta name=\"description\" content=\"After our amazing summit at the end of 2020, we wanted to sit down with Matt Bullock at Roboboogie to learn more about ROI-driven design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building an ROI-Driven Testing Plan with Wingify Partner, Roboboogie - Wingify Blog\" \/>\n<meta property=\"og:description\" content=\"After our amazing summit at the end of 2020, we wanted to sit down with Matt Bullock at Roboboogie to learn more about ROI-driven design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/\" \/>\n<meta property=\"og:site_name\" content=\"Wingify Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-11T20:05:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-03T10:23:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"author\" content=\"Stephanie Safdie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Wingify\" \/>\n<meta name=\"twitter:site\" content=\"@Wingify\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Safdie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\\\/\"},\"author\":{\"name\":\"Stephanie Safdie\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/52c67155148b80da5553ad57b2cb960d\"},\"headline\":\"Building an ROI-Driven Testing Plan with Wingify Partner, Roboboogie\",\"datePublished\":\"2021-03-11T20:05:15+00:00\",\"dateModified\":\"2026-09-03T10:23:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\\\/\"},\"wordCount\":594,\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/AB-Testing-6.png\",\"keywords\":[\"Exp\u00e9rimentation\",\"UX Design\"],\"articleSection\":[\"A\\\/B Testing\",\"User Experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\\\/\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\\\/\",\"name\":\"Building an ROI-Driven Testing Plan with Wingify Partner, Roboboogie - Wingify Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/AB-Testing-6.png\",\"datePublished\":\"2021-03-11T20:05:15+00:00\",\"dateModified\":\"2026-09-03T10:23:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/52c67155148b80da5553ad57b2cb960d\"},\"description\":\"After our amazing summit at the end of 2020, we wanted to sit down with Matt Bullock at Roboboogie to learn more about ROI-driven design.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wingify.com\\\/blog\\\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/AB-Testing-6.png\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/AB-Testing-6.png\",\"width\":2400,\"height\":2332,\"caption\":\"Ab Testing 6\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A\\\/B Testing\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/ab-testing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Building an ROI-Driven Testing Plan with Wingify Partner, Roboboogie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\",\"name\":\"Wingify Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wingify.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/52c67155148b80da5553ad57b2cb960d\",\"name\":\"Stephanie Safdie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/stephanie-safdie-150x150.jpg\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/stephanie-safdie-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/stephanie-safdie-150x150.jpg\",\"caption\":\"Stephanie Safdie\"},\"description\":\"Stephanie Safdie holds a bachelor\u2019s degree in English Language and Literature from the University of Maryland, specializing in multimedia studies. She has worked as a social media video creator, freelance copywriter, SEO copywriter at Greenly climate tech, and runs a travel blog Destination Dreamer Diaries.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/stephanie-safdie-052336185\\\/\"],\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/author\\\/stephanie-safdie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building an ROI-Driven Testing Plan with Wingify Partner, Roboboogie - Wingify Blog","description":"After our amazing summit at the end of 2020, we wanted to sit down with Matt Bullock at Roboboogie to learn more about ROI-driven design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/","og_locale":"en_US","og_type":"article","og_title":"Building an ROI-Driven Testing Plan with Wingify Partner, Roboboogie - Wingify Blog","og_description":"After our amazing summit at the end of 2020, we wanted to sit down with Matt Bullock at Roboboogie to learn more about ROI-driven design.","og_url":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/","og_site_name":"Wingify Blog","article_published_time":"2021-03-11T20:05:15+00:00","article_modified_time":"2026-09-03T10:23:58+00:00","og_image":[{"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png","type":"","width":"","height":""}],"author":"Stephanie Safdie","twitter_card":"summary_large_image","twitter_image":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png","twitter_creator":"@Wingify","twitter_site":"@Wingify","twitter_misc":{"Written by":"Stephanie Safdie","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/#article","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/"},"author":{"name":"Stephanie Safdie","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/52c67155148b80da5553ad57b2cb960d"},"headline":"Building an ROI-Driven Testing Plan with Wingify Partner, Roboboogie","datePublished":"2021-03-11T20:05:15+00:00","dateModified":"2026-09-03T10:23:58+00:00","mainEntityOfPage":{"@id":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/"},"wordCount":594,"image":{"@id":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/AB-Testing-6.png","keywords":["Exp\u00e9rimentation","UX Design"],"articleSection":["A\/B Testing","User Experience"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/","url":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/","name":"Building an ROI-Driven Testing Plan with Wingify Partner, Roboboogie - Wingify Blog","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/#primaryimage"},"image":{"@id":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/AB-Testing-6.png","datePublished":"2021-03-11T20:05:15+00:00","dateModified":"2026-09-03T10:23:58+00:00","author":{"@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/52c67155148b80da5553ad57b2cb960d"},"description":"After our amazing summit at the end of 2020, we wanted to sit down with Matt Bullock at Roboboogie to learn more about ROI-driven design.","breadcrumb":{"@id":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/AB-Testing-6.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/AB-Testing-6.png","width":2400,"height":2332,"caption":"Ab Testing 6"},{"@type":"BreadcrumbList","@id":"https:\/\/wingify.com\/blog\/building-an-roi-driven-testing-plan-with-ab-tasty-partner-roboboogie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wingify.com\/blog\/"},{"@type":"ListItem","position":2,"name":"A\/B Testing","item":"https:\/\/wingify.com\/blog\/ab-testing\/"},{"@type":"ListItem","position":3,"name":"Building an ROI-Driven Testing Plan with Wingify Partner, Roboboogie"}]},{"@type":"WebSite","@id":"https:\/\/wingify.com\/blog\/#website","url":"https:\/\/wingify.com\/blog\/","name":"Wingify Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wingify.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/52c67155148b80da5553ad57b2cb960d","name":"Stephanie Safdie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/stephanie-safdie-150x150.jpg","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/stephanie-safdie-150x150.jpg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/stephanie-safdie-150x150.jpg","caption":"Stephanie Safdie"},"description":"Stephanie Safdie holds a bachelor\u2019s degree in English Language and Literature from the University of Maryland, specializing in multimedia studies. She has worked as a social media video creator, freelance copywriter, SEO copywriter at Greenly climate tech, and runs a travel blog Destination Dreamer Diaries.","sameAs":["https:\/\/www.linkedin.com\/in\/stephanie-safdie-052336185\/"],"url":"https:\/\/wingify.com\/blog\/author\/stephanie-safdie\/"}]}},"_links":{"self":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/112017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/users\/1454"}],"replies":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/comments?post=112017"}],"version-history":[{"count":2,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/112017\/revisions"}],"predecessor-version":[{"id":114570,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/112017\/revisions\/114570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media\/114958"}],"wp:attachment":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media?parent=112017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/categories?post=112017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/tags?post=112017"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/feature?post=112017"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/industry-type?post=112017"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/product?post=112017"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/role?post=112017"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/region?post=112017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}