{"id":112016,"date":"2020-10-01T13:34:43","date_gmt":"2020-10-01T13:34:43","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/using-a-deep-understanding-of-user-journeys-to-fuel-optimization\/"},"modified":"2026-09-03T16:42:24","modified_gmt":"2026-09-03T11:12:24","slug":"using-a-deep-understanding-of-user-journeys-to-fuel-optimization","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/using-a-deep-understanding-of-user-journeys-to-fuel-optimization\/","title":{"rendered":"Using a Deep Understanding of User Journeys through Heap to Fuel Optimization in Wingify"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">We\u2019ve spent the past couple of months at Wingify developing our product integrations with the leading <\/span><a href=\"https:\/\/cxl.com\/blog\/product-analytics\/\"><span style=\"font-weight: 400\">Product Analytics<\/span><\/a><span style=\"font-weight: 400\"> providers. In this post, I\u2019m excited to highlight <\/span><a href=\"http:\/\/heap.io?utm_source=abtasty&amp;utm_medium=blog\"><span style=\"font-weight: 400\">Heap<\/span><\/a><span style=\"font-weight: 400\">. Not only does Heap feature my favorite color (dark purple) in its branding, it offers its users an unbridled view for product managers and marketers to see how their customers engage with and move through digital journeys.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">We think that\u2019s quite a feat, and we want to showcase how our customers can create actionable programs to capitalize on the insights provided by Heap.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Without having a full understanding of your basic user journey and the various offshoots that customers may take along the way, marketers and product teams are forced to guess or rely on qualitative feedback to improve, optimize, or build on digital experiences.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i>Evolution, rapid iteration, and growth begins with understanding precisely how your users behave and why.<\/i><\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">You need to have a clear picture of your user experience to understand their frictional moments and have the ability to quickly and efficiently test different hypotheses and action plans to find the best way to resolve those pain points.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">On the other hand, while experimenting to identify potential solutions, you need to have insights into their impacts and <\/span><i><span style=\"font-weight: 400\">how<\/span><\/i><span style=\"font-weight: 400\"> they resolve a frictional experience.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Measure everything along the customer journey with Heap. Plan actions and set up experimentation and personalization campaigns to optimize your user experience with Wingify then analyze the results of your campaigns.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Allow me to take you through an example, which may hit home for many readers. I know it hits home with me, personally, although I am a proud member of <em>#teamhotleads<\/em> scrapping for the coveted <\/span><i><span style=\"font-weight: 400\">demo request <\/span><\/i><span style=\"font-weight: 400\">as opposed to shopping cart conversions. Anyway&#8230;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">The journey starts with Heap. Within the Heap platform, you can track all aspects of your users&#8217; digital experiences, identify critical drop-off points in the clickstream that prevent conversions while identifying ways to simplify and clarify steps for customers.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Maybe you have a snazzy new checkout page that has increased your purchase rate. How can you be sure you\u2019re funneling the maximum amount of traffic to that snazzy new page to reach your full purchase potential? Enter Heap.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Use your Heap platform to pin-point exact moments in your users\u2019 journeys that result in drop-offs or, spinning it as a positive, as we like to do, \u201careas for improvement.\u201d Once you\u2019re able to identify these less-than-optimal moments in the journey within Heap, you need to formulate a game plan to take action to improve your traffic flow to your snazzy new checkout page. How? Enter AB Tasty.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Within Wingify you can craft experimentation programs ranging from changing your button colors to targeting hyper-specialized segments of visitors with powerful personalization campaigns. Using your experimentation results, create optimization roadmaps that allow you a path to realizing your full traffic potential on that checkout page that you spent so much time developing.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Formulate hypotheses and create an action plan, then conduct precise personalization and experimentation campaigns with real-time and retroactive data with the Wingify optimization platform. Once you&#8217;ve taken action, you can measure the impact and track the success in the Heap platform.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">This seems pretty tactical, right? Let\u2019s take it up a few levels to understand where this can provide strategic value<a href=\"https:\/\/wingify.com\/get-a-demo\/\"><\/a><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Running ad hoc experiments can sometimes yield surprising and valuable improvements in certain metrics. An experimentation roadmap can bring you even more impact to those improvements.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">By focusing your experiments on targeted points within the customer journey and building a roadmap of your experimentation plan, you can achieve compounding improvements to your customer experience, and, as a result, your revenue goals.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">To learn more about how to set up your Wingify campaign data with Heap, check out our <\/span><a href=\"https:\/\/docs.abtasty.com\/assets-library\/creating-and-managing-segments\/list-of-segment-criteria\/dmp-cdp-rd-party-tool-criterion\"><span style=\"font-weight: 400\">knowledge base article<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve spent the past couple of months at Wingify developing our product integrations with the leading Product Analytics providers. In this post, I\u2019m excited to highlight Heap. Not only does Heap feature my favorite color (dark purple) in its branding, it offers its users an unbridled view for product managers and marketers to see how&#8230;<\/p>\n","protected":false},"author":1446,"featured_media":115616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10897,10875,10832],"tags":[10890],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-112016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-product-optimization","category-user-experience","tag-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using a Deep Understanding of User Journeys through Heap to Fuel Optimization in Wingify - Wingify Blog<\/title>\n<meta name=\"description\" content=\"Wingify facilitates evolution, rapid iteration, and growth, but it begins with understanding precisely how your users behave and why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wingify.com\/blog\/using-a-deep-understanding-of-user-journeys-to-fuel-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using a Deep Understanding of User Journeys through Heap to Fuel Optimization in Wingify - 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