{"id":111993,"date":"2023-07-11T05:26:05","date_gmt":"2023-07-11T05:26:05","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/digital-personalization-emotionsai\/"},"modified":"2026-09-03T18:10:53","modified_gmt":"2026-09-03T12:40:53","slug":"digital-personalization-emotionsai","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/digital-personalization-emotionsai\/","title":{"rendered":"The Future of Digital Personalization: EmotionsAI by Wingify"},"content":{"rendered":"\n

At Wingify, we understand the importance of <\/span>personalization<\/span><\/a> in reaching your audience. We also know that up to 80% of consumers are more likely to complete an online purchase with brands that offer personalized customer experiences. <\/span><\/p>\n\n\n\n

We have worked extensively to enable businesses to dynamically customize website content, product recommendations and promotional offers based on individual user preferences, behavior and demographics.<\/span><\/p>\n\n\n\n

However, website experiences have not lived up to customer expectations when it comes to feeling understood by brands. If brands can\u2019t bring relevance to their audience, at the very least they should reduce frustration and negative emotions.<\/span><\/p>\n\n\n\n

The role of emotions<\/b><\/h2>\n\n\n\n

Emotions have a big impact on the entire purchasing journey. Brands not only need to understand customer preferences, but they also need to understand the emotional impact behind each decision. People are not always rational when it comes to making buying decisions – and not all people react in the same way.<\/strong><\/span><\/p>\n\n\n\n

Emotions play a huge role in how we make our decisions. In fact, once we start to think of the <\/span>customer journey<\/span><\/a> as <\/span>a succession of micro-decisions (e.g. clicking on a CTA is one of them), we can easily understand how important it is to serve a personalized experience depending on emotional profiles.<\/span> <\/span><\/p>\n\n\n\n

What if you can understand your customers beyond the surface level? <\/span>To make concrete data-driven decisions based on the abstract notion of emotional needs in order to connect with audiences like never before?<\/span> To be equipped with more knowledge and data on your customers’ behaviors? To be able to use language to describe different shopper personalities? <\/span><\/p>\n\n\n\n

How can you optimize according to the distinct desires of each person?<\/b><\/p>\n\n\n\n

The next step in digital personalization: Wingify’s EmotionsAI<\/strong><\/h2>\n\n\n\n
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Hundreds of behavioral patterns uncover your buyers’ emotional needs and train our EmotionsAI algorithm.<\/span><\/em><\/p>\n\n\n\n

At Wingify, we love to push the boundaries of digital experiences which is why we are excited to launch our most recent acquisition. With EmotionsAI, <\/span>you can experiment with unique, personalized messages for each visitor type, delve into data to understand their needs, conduct tests to identify effective messaging and construct personalized journeys targeting specific emotional needs.<\/span><\/p>\n\n\n\n

Formerly known under the name Dotaki, this new technology is based on years of psychographic modeling, customer journey mapping and AI technology combined with real-time interactions on your site and device usage.<\/span><\/p>\n\n\n\n

Brands are already using EmotionsAI and Wingify to:<\/span><\/p>\n\n\n\n