{"id":111950,"date":"2024-11-05T11:57:45","date_gmt":"2024-11-05T10:57:45","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/"},"modified":"2024-11-05T11:57:45","modified_gmt":"2024-11-05T10:57:45","slug":"5-ecommerce-merchandising-strategies-with-examples","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/","title":{"rendered":"5 Ecommerce Merchandising Strategies with Examples"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the vast and competitive world of e-commerce, simply having great products isn\u2019t enough. Your online store is like a stage, and how you present your products can make or break the show. Enter e-merchandising\u2014the art and science of guiding your customers through a shopping journey that\u2019s as smooth as silk and as engaging as a blockbuster movie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re looking to captivate first-time visitors or inspire returning customers, the right merchandising strategies can transform your site from a digital storefront into an experience that keeps customers coming back for more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to dive in? Here are five e-commerce merchandising strategies, with real-world examples, to help you create a shopping experience that truly shines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-branding-and-homepage-messaging-your-digital-first-impression\">1. Branding and Homepage Messaging: Your Digital First Impression<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDon\u2019t judge a book by its cover\u201d is a great mantra to apply to our personal lives, however, this proverb doesn\u2019t apply to the e-commerce world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your homepage is more than just a landing page\u2014it\u2019s the welcome mat to your online store, and it needs to speak volumes. From the moment someone lands on your site, they should know who you are, what you stand for, and how you can make their life better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First impressions count. A compelling homepage can turn curious browsers into engaged shoppers.<\/li>\n\n\n\n<li>Returning visitors want to see something fresh and relevant, not the same old same old.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tell your story boldly:<\/strong> Your brand story should be front and center. Use a powerful tagline or headline that captures your essence.<\/li>\n\n\n\n<li><strong>Test, test, test:<\/strong> Use<a href=\"https:\/\/wingify.com\/resources\/ab-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> A\/B testing<\/a> to find out what messaging resonates most with your audience.<\/li>\n\n\n\n<li><strong>Show, don\u2019t tell:<\/strong> Include social proof like testimonials and customer reviews to build instant credibility.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-real-world-example-homepage\">Real-world example: Homepage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">JOTT, a French clothing retailer, noticed that their homepage was experiencing a higher bounce rate than expected. Realizing that first impressions were crucial, they ran a no-code A\/B test using Wingify\u2019s experience platform to see if rearranging the homepage layout would improve engagement.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2024\/09\/JOTT-AB-test-example-EN-500x281.png\" alt=\"\" class=\"wp-image-155159\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">By moving product categories to the above-the-fold section and pushing individual product displays lower down, they achieved a 17.5% increase in clicks on the product category blocks. This optimization reduced bounce rates and guided more users deeper into their shopping journey, enhancing overall engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-group-merchandise-into-collections-curate-like-a-pro\">2. Group Merchandise into Collections: Curate Like a Pro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ever walked into a store and felt overwhelmed by choice? The same thing can happen online. Grouping your products into well-thought-out collections can turn chaos into clarity, making it easier for customers to find what they\u2019re looking for\u2014and maybe even discover something they didn\u2019t know they needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Curated collections simplify the shopping experience, helping customers quickly find what they\u2019re after.<\/li>\n\n\n\n<li>They also encourage customers to explore more, potentially increasing their basket size.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Get creative with collections:<\/strong> Don\u2019t just stick to the basics. Think outside the box\u2014consider seasonal themes, trending items, or even influencer picks.<\/li>\n\n\n\n<li><strong>Use data wisely:<\/strong> Analyze purchase patterns to create collections that reflect what customers are actually buying.<\/li>\n\n\n\n<li><strong>Spotlight special collections:<\/strong> Use banners or pop-ups to draw attention to limited-time offers or new arrivals.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-real-world-example-collections\">Real-world example: Collections<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Balibaris, a leading French men\u2019s fashion brand, revamped its e-commerce strategy by intelligently reorganizing its product displays to better match customer preferences and behavior. By dynamically sorting products and emphasizing best-sellers and seasonal items, Balibaris saw a significant increase in conversion rates compared to the previous year, even without special promotions. This strategic move not only enhanced the online shopping experience but also boosted overall sales while freeing up the digital team to focus on more impactful projects.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2024\/10\/Balibaris-example-500x340.png\" alt=\"\" class=\"wp-image-155163\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-showcase-products-with-visual-merchandising-let-your-images-do-the-talking\">3. Showcase Products with Visual Merchandising: Let Your Images Do the Talking<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the world of e-commerce, a picture is worth a thousand clicks. Visual merchandising isn\u2019t just about slapping up a few product photos; it\u2019s about creating an emotional connection that makes customers want to reach through the screen and grab that item. High-quality images, videos, and even virtual try-ons can bring your products to life and help customers see how they\u2019ll fit into their lives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stunning visuals can make or break a sale. They help customers imagine the product in their own lives.<\/li>\n\n\n\n<li>Lifestyle images and videos build an emotional connection, making customers more likely to hit &#8220;Add to Cart.&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Go high-def:<\/strong> Invest in top-notch photography that shows your products from every angle.<\/li>\n\n\n\n<li><strong>Tell a story:<\/strong> Use lifestyle images or videos to show how your products can be used in real life.<\/li>\n\n\n\n<li><strong>Mix it up:<\/strong> Consider adding videos or 360-degree views to give customers a more immersive experience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-real-world-example-visual-merchandising\"><strong>Real-world example: Visual Merchandising<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Galeries Lafayette, one of France\u2019s most iconic department stores, sought to enhance the online shopping experience by testing the impact of different product image styles. They compared standard packshot images to premium images featuring models wearing the products.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2024\/10\/galeries-lafayette-example.png\" alt=\"\" class=\"wp-image-155168\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The results were striking: the premium images not only increased clicks by 49% but also boosted the average order value (AOV) by \u20ac5.76, adding a potential \u20ac114,000 in profit. This shift towards higher-quality visuals resonated with customers, leading Galeries Lafayette to prioritize premium images across their site, significantly improving user engagement and sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-implement-effective-site-search-help-shoppers-find-their-perfect-match\">4. Implement Effective Site Search: Help Shoppers Find Their Perfect Match<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When a customer knows what they want, nothing should stand in their way\u2014especially not a clunky search function. A well-oiled site search is like a personal shopper, helping customers find exactly what they\u2019re looking for, faster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers who use search are often more ready to buy, so it\u2019s crucial that they find what they\u2019re looking for quickly and easily.<\/li>\n\n\n\n<li>An effective search can turn casual browsers into buyers by surfacing relevant products.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize <a href=\"https:\/\/wingify.com\/glossary\/faceted-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">filters &amp; facets<\/a>:<\/strong> Let customers narrow down their search results with relevant filters like size, color, and price.<\/li>\n\n\n\n<li><strong>Smart error detection:<\/strong> Make sure your search can handle typos and synonyms\u2014because we all make mistakes.<\/li>\n\n\n\n<li><strong>Autocomplete magic:<\/strong> Help customers out by suggesting popular search terms as they type.<\/li>\n\n\n\n<li><strong>Never show a dead end:<\/strong> Avoid zero-results pages by offering suggestions or related products instead.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-real-world-example-site-search\"><strong>Real-world example: Site Search<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">VAN GRAAF, an international fashion retailer, recognized the need to elevate their online search functionality to meet the high standards of their physical stores. By integrating Wingify, VAN GRAAF significantly improved the customer journey on their e-commerce site. The results were impressive: online orders from search increased by 30%, conversion rates rose by 16%, and the average order value (AOV) saw a 5% boost. Additionally, the share of sales from search grew by 4.3%. This transformation not only enhanced the shopping experience but also reduced the time the team spent managing search functionalities, allowing them to focus on other critical optimizations.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2024\/10\/van-graaf-ab-tasty-500x377.png\" alt=\"\" class=\"wp-image-155171\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-cross-sell-and-up-sell-products-in-your-shopping-cart-the-power-of-suggestion\">5. Cross-Sell and Up-Sell Products in Your Shopping Cart: The Power of Suggestion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve done the hard work of getting a product into a customer\u2019s cart\u2014now\u2019s your chance to suggest a few more. Cross-selling and up-selling are subtle yet powerful ways to increase the value of each sale by offering customers items that complement what they\u2019ve already chosen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalized recommendations can boost your average order value and make customers feel like you really &#8220;get&#8221; them.<\/li>\n\n\n\n<li>It\u2019s a win-win\u2014customers discover more great products, and you see a bump in sales.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/wingify.com\/resources\/everything-you-need-to-know-about-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personalize everything<\/a>:<\/strong> Use AI to suggest products based on what\u2019s already in the cart or what similar customers have bought.<\/li>\n\n\n\n<li><strong>Bundle it up:<\/strong> Show products that are frequently bought together as a bundle to encourage more sales.<\/li>\n\n\n\n<li><strong>Test placement:<\/strong> Experiment with where you place these suggestions\u2014product pages, the shopping cart, or even during checkout.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-real-world-example-cross-sell-and-up-sell\"><strong>Real-world example: Cross-sell and Up-sell<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Figaret, a high-end French shirtmaker, significantly boosted its online sales by integrating personalized product recommendations. By strategically placing recommendation blocks on product pages and in the shopping cart, Figaret achieved remarkable results: 6% of visitors used these recommendations, contributing to 10% of the site&#8217;s total revenue. Additionally, these users spent on average 1.8 times more than those who didn\u2019t engage with the recommendations. This approach not only enhanced customer engagement but also drove substantial revenue growth.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2024\/10\/figaret-recommendations-500x282.png\" alt=\"\" class=\"wp-image-155174\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-measuring-success-in-e-merchandising-are-you-hitting-the-mark\">Measuring Success in E-merchandising: Are You Hitting the Mark?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve put in the work, but how do you know if your e-merchandising strategies are actually working? Measuring success isn\u2019t just about looking at sales numbers; it\u2019s about understanding how each element of your strategy contributes to the bigger picture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Metrics to Watch:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website traffic:<\/strong> Keep an eye on where your visitors are coming from and what they\u2019re doing on your site.<\/li>\n\n\n\n<li><strong>Conversion rate:<\/strong> This is the percentage of visitors who actually make a purchase\u2014one of your most important metrics.<\/li>\n\n\n\n<li><strong>Sales data:<\/strong> Analyze overall sales, average order value, and revenue from specific merchandising strategies.<\/li>\n\n\n\n<li><strong>Average basket size:<\/strong> Track how many items customers are purchasing per transaction to gauge the effectiveness of your cross-selling and up-selling efforts.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set benchmarks:<\/strong> Compare your metrics against industry standards to see where you stand.<\/li>\n\n\n\n<li><strong>Use analytics tools:<\/strong> Platforms like Google Analytics or Matomo can give you insights into how visitors interact with your site.<\/li>\n\n\n\n<li><strong>Keep iterating:<\/strong> Don\u2019t settle for good\u2014strive for better. Regularly review your data and tweak your strategies to keep improving.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-trial-and-better-the-heart-of-e-merchandising-strategies\">Conclusion: Trial and Better\u2014The Heart of E-Merchandising Strategies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-commerce merchandising isn\u2019t a &#8220;set it and forget it&#8221; task\u2014it\u2019s a continuous journey of trial, error, and improvement. The best strategies evolve over time as you learn more about your customers and the market. So don\u2019t be afraid to experiment, take risks, and, most importantly, keep pushing for better. Every tweak, test, and change you make is a step towards creating an online store that not only meets but exceeds customer expectations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ready to take your e-commerce merchandising to the next level?<\/strong><strong><br><\/strong>Download our comprehensive guide on e-merchandising best practices or schedule a free demo with Wingify today. Your journey to better starts now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the vast and competitive world of e-commerce, simply having great products isn\u2019t enough. Your online store is like a stage, and how you present your products can make or break the show. Enter e-merchandising\u2014the art and science of guiding your customers through a shopping journey that\u2019s as smooth as silk and as engaging as&#8230;<\/p>\n","protected":false},"author":1389,"featured_media":115643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10789],"tags":[10809],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-111950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","tag-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ecommerce Merchandising Strategies with Examples<\/title>\n<meta name=\"description\" content=\"Your online store is like a stage, and how you present your products can make or break the show. Check out the best e-commerce merchandising strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ecommerce Merchandising Strategies with Examples\" \/>\n<meta property=\"og:description\" content=\"Your online store is like a stage, and how you present your products can make or break the show. Check out the best e-commerce merchandising strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"VWO Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T10:57:45+00:00\" \/>\n<meta name=\"author\" content=\"Emily Healy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Wingify\" \/>\n<meta name=\"twitter:site\" content=\"@Wingify\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Healy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/5-ecommerce-merchandising-strategies-with-examples\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/5-ecommerce-merchandising-strategies-with-examples\\\/\"},\"author\":{\"name\":\"Emily Healy\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/8686121f81d08d1587f4bfba1e1c0f7b\"},\"headline\":\"5 Ecommerce Merchandising Strategies with Examples\",\"datePublished\":\"2024-11-05T10:57:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/5-ecommerce-merchandising-strategies-with-examples\\\/\"},\"wordCount\":1671,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/5-ecommerce-merchandising-strategies-with-examples\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"keywords\":[\"E-commerce Optimization\"],\"articleSection\":[\"Non class\u00e9\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wingify.com\\\/blog\\\/5-ecommerce-merchandising-strategies-with-examples\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/5-ecommerce-merchandising-strategies-with-examples\\\/\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/5-ecommerce-merchandising-strategies-with-examples\\\/\",\"name\":\"5 Ecommerce Merchandising Strategies with Examples\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/5-ecommerce-merchandising-strategies-with-examples\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/5-ecommerce-merchandising-strategies-with-examples\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"datePublished\":\"2024-11-05T10:57:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/8686121f81d08d1587f4bfba1e1c0f7b\"},\"description\":\"Your online store is like a stage, and how you present your products can make or break the show. Check out the best e-commerce merchandising strategies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/5-ecommerce-merchandising-strategies-with-examples\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wingify.com\\\/blog\\\/5-ecommerce-merchandising-strategies-with-examples\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/5-ecommerce-merchandising-strategies-with-examples\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"width\":2400,\"height\":2332,\"caption\":\"Release Management 3\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/5-ecommerce-merchandising-strategies-with-examples\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unlisted\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/unlisted\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"5 Ecommerce Merchandising Strategies with Examples\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\",\"name\":\"Wingify Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wingify.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/8686121f81d08d1587f4bfba1e1c0f7b\",\"name\":\"Emily Healy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Emily-Healy-Email-signature-2-150x150.png\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Emily-Healy-Email-signature-2-150x150.png\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Emily-Healy-Email-signature-2-150x150.png\",\"caption\":\"Emily Healy\"},\"description\":\"Emily Healy holds a Bachelor's degree in Public Relations from the University of Louisiana and a Master's in Business from UC3M. She has worked in content and product marketing and holds PMA certifications in brand, positioning, messaging, and AI marketing.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/emilyhealy123\\\/\"],\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/author\\\/emily-healyabtasty-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Ecommerce Merchandising Strategies with Examples","description":"Your online store is like a stage, and how you present your products can make or break the show. Check out the best e-commerce merchandising strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/","og_locale":"en_US","og_type":"article","og_title":"5 Ecommerce Merchandising Strategies with Examples","og_description":"Your online store is like a stage, and how you present your products can make or break the show. Check out the best e-commerce merchandising strategies.","og_url":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/","og_site_name":"VWO Blog","article_published_time":"2024-11-05T10:57:45+00:00","author":"Emily Healy","twitter_card":"summary_large_image","twitter_image":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png","twitter_creator":"@Wingify","twitter_site":"@Wingify","twitter_misc":{"Written by":"Emily Healy","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/#article","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/"},"author":{"name":"Emily Healy","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/8686121f81d08d1587f4bfba1e1c0f7b"},"headline":"5 Ecommerce Merchandising Strategies with Examples","datePublished":"2024-11-05T10:57:45+00:00","mainEntityOfPage":{"@id":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/"},"wordCount":1671,"commentCount":0,"image":{"@id":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","keywords":["E-commerce Optimization"],"articleSection":["Non class\u00e9"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/","url":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/","name":"5 Ecommerce Merchandising Strategies with Examples","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/#primaryimage"},"image":{"@id":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","datePublished":"2024-11-05T10:57:45+00:00","author":{"@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/8686121f81d08d1587f4bfba1e1c0f7b"},"description":"Your online store is like a stage, and how you present your products can make or break the show. Check out the best e-commerce merchandising strategies.","breadcrumb":{"@id":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","width":2400,"height":2332,"caption":"Release Management 3"},{"@type":"BreadcrumbList","@id":"https:\/\/wingify.com\/blog\/5-ecommerce-merchandising-strategies-with-examples\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wingify.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Unlisted","item":"https:\/\/wingify.com\/blog\/unlisted\/"},{"@type":"ListItem","position":3,"name":"5 Ecommerce Merchandising Strategies with Examples"}]},{"@type":"WebSite","@id":"https:\/\/wingify.com\/blog\/#website","url":"https:\/\/wingify.com\/blog\/","name":"Wingify Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wingify.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/8686121f81d08d1587f4bfba1e1c0f7b","name":"Emily Healy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Emily-Healy-Email-signature-2-150x150.png","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Emily-Healy-Email-signature-2-150x150.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Emily-Healy-Email-signature-2-150x150.png","caption":"Emily Healy"},"description":"Emily Healy holds a Bachelor's degree in Public Relations from the University of Louisiana and a Master's in Business from UC3M. She has worked in content and product marketing and holds PMA certifications in brand, positioning, messaging, and AI marketing.","sameAs":["https:\/\/www.linkedin.com\/in\/emilyhealy123\/"],"url":"https:\/\/wingify.com\/blog\/author\/emily-healyabtasty-com\/"}]}},"_links":{"self":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/111950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/users\/1389"}],"replies":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/comments?post=111950"}],"version-history":[{"count":0,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/111950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media\/115643"}],"wp:attachment":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media?parent=111950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/categories?post=111950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/tags?post=111950"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/feature?post=111950"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/industry-type?post=111950"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/product?post=111950"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/role?post=111950"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/region?post=111950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}