{"id":111914,"date":"2023-01-13T16:28:13","date_gmt":"2023-01-13T16:28:13","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/2022-product-reviewyour-year-with-ab-tasty\/"},"modified":"2026-09-03T15:12:40","modified_gmt":"2026-09-03T09:42:40","slug":"2022-product-reviewyour-year-with-ab-tasty","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/2022-product-reviewyour-year-with-ab-tasty\/","title":{"rendered":"2022 Product Review: Your Year With Wingify"},"content":{"rendered":"

This was another exciting year for Wingify users! Our team worked hard to implement <\/span>50+ features<\/b> and <\/span>100+ improvements<\/b>. <\/span>Thank you,<\/b> as <\/span>25% of these were suggested by you!<\/b> As a result, <\/span>you unleashed your creativity<\/b> easier than ever before. During the 2022 Black Friday period, <\/span>71% of our customers had at least one live campaign. Pop-ins and banners<\/b> were your favorites among the <\/span>thousands <\/b>of live personalizations and experiments using widgets.<\/span><\/p>\n

And we can\u2019t wait to see how creative you\u2019re going to be in your next campaigns using <\/span>Custom Widgets<\/b>, the first 2022 feature we\u2019re going to dive into!<\/span><\/p>\n

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Engagement<\/strong><\/h2>\n

Custom Widgets & the Widget Library<\/strong><\/h3>\n

That\u2019s the innovation of the year! Now you can create and customize your own widgets to <\/span>scale your best ideas<\/b>! Inject your code to create your own ready-to-use widgets and use them in any campaign you want. Or browse through the new <\/span>Widget Library<\/b> to find the perfect widget for your customer scenario. We also brought lots of improvements to the ready-to-use<\/span> widget configuration<\/b>, such as the way they appear and disappear or the way to trigger them. You can always customize these and turn them into your own Custom Widget!<\/span><\/p>\n

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New audience segments<\/strong><\/h3>\n

The segment builder was enriched with ROI-driven audiences this year. Remember the <\/span>AI-powered Content Interest<\/b> that enables the identification of <\/span>consumers who share an interest in your products or services? <\/b>You can now see the most relevant topics \u2013 including<\/span> view and transaction rates \u2013<\/b> linked to each keyword directly in the builder.<\/span><\/p>\n

Also, <\/span>easily target low-hanging fruit<\/b> using the<\/span> Abandoned Cart segment<\/b> and choose to address only those with a certain amount or number of items in the cart.<\/span><\/p>\n

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Ecosystem fit<\/strong><\/h2>\n

This year we developed a new<\/span> set of<\/span> full-circle data flow<\/b> integrations<\/b> with the best-of-breed solutions we encounter in our customers\u2019 tech stack. Now, you can analyze the entire customer journey in your favorite solution: <\/span>Google Analytics 4, Segment, Mixpanel, and more.<\/b> Expose your audiences <\/b>(or cohorts, traits, segments) to campaigns and <\/span>send results back into your tools.<\/b> Stay tuned – more integrations coming your way in 2023.\u00a0<\/span><\/p>\n

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Campaign insights<\/strong><\/h2>\n

In 2022, the reporting page was enriched with all kinds of filters: device, date, geography, transaction, loyalty, attributes, action from visitors\u2026the list goes on! Use them to <\/span>analyze audience behavior<\/b> on specific dates or <\/span>compare results between two segments<\/b>. For example, you might want to check if your experiment has a different impact on mobile versus desktop users.<\/span><\/p>\n

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Performance<\/strong><\/h2>\n

Speed<\/b> matters! In parallel to continuous<\/span> improvements on our tag<\/b>, you can now find out whether and why your campaigns might affect your website’s load time on the <\/span>new<\/b> campaign performance center<\/b> page. All details about performance are visible here and you can navigate directly to where in Wingify you need to go to solve the issue.<\/span><\/p>\n

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Privacy & compliance<\/strong><\/h2>\n

What happens with your campaign when a visitor declines cookies? Ally, our virtual assistant has your back! She will <\/span>guide <\/b>you through campaign behavior settings and explain all the details about the choices you have to make to <\/span>meet requirements around consent and privacy<\/b>.<\/span><\/p>\n

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Make your life easier<\/strong><\/h2>\n

We got used to it so quickly that we almost forgot it\u2019s recent: the <\/span>new intuitive interface <\/b>is really easy to use, with the main menu on the left and the drop-down settings on the top right. Continuous <\/span>dashboard evolutions<\/b> now let you see what\u2019s essential for you: you can personalize your view and see campaign readiness status right away.<\/span><\/p>\n

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1:1 Personalization and intelligent search<\/strong><\/h2>\n

Last but definitely not least, in 2022 we acquired <\/span>Epoq<\/b>, adding to our portfolio to better serve brands on their mission to build 1:1 customer journeys from search to cart. Our solution set now includes:<\/span><\/p>\n