{"id":111911,"date":"2022-10-25T14:47:07","date_gmt":"2022-10-25T14:47:07","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/1000-experiments-club-elissa-quinby\/"},"modified":"2022-10-25T14:47:07","modified_gmt":"2022-10-25T14:47:07","slug":"1000-experiments-club-elissa-quinby","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/1000-experiments-club-elissa-quinby\/","title":{"rendered":"1000 Experiments Club: A Conversation With Elissa Quinby of Quantum Metric"},"content":{"rendered":"

Elissa Quinby explains why a frugal mindset around experimentation can actually accelerate the process and increase resourcefulness.<\/b><\/h2>\n

Elissa Quinby lives and breathes retail, with eight years under her belt at Amazon working across multiple business units and functions on the marketing and product teams, as well as prior positions at Google and American Eagle Outfitters.\u00a0<\/span><\/p>\n

Currently the Senior Director of Retail Marketing at Quantum Metric<\/a>, an experience analytics company that helps brands to gain insights about their customers and make rapid, data-driven decisions, her expertise has been put to good use for the past year.<\/span><\/p>\n

Wingify\u2019s VP Marketing Marylin Montoya spoke with Elissa about ways to encourage loyalty from customers, methods for experimentation and how even the smallest piece of data can have a huge impact on tailoring the customer journey for a better overall experience.\u00a0\u00a0<\/span><\/p>\n

Here are some of the key takeaways from their conversation.<\/span><\/p>\n