{"id":111904,"date":"2022-03-01T12:17:00","date_gmt":"2022-03-01T12:17:00","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/landing-page-design\/"},"modified":"2026-09-02T21:16:44","modified_gmt":"2026-09-02T15:46:44","slug":"landing-page-design","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/landing-page-design\/","title":{"rendered":"Everything You\u2019ve Ever Wanted to Know About Landing Page Design"},"content":{"rendered":"<p>You\u2019ve spent months building your brand and getting your website just right, but it\u2019s all for nothing if you can\u2019t turn your hard work into sales. And landing pages are one of the best resources you can use to optimize your conversions. Well-designed landing pages can lead customers to specific products or services, encourage them to take immediate action and capture contact details to build your customer base.<\/p>\n<figure id=\"attachment_90896\" aria-describedby=\"caption-attachment-90896\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-90896 size-full\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Landing-pages-are-highly-effective-conversion-tools.jpg\" alt=\"Landing pages are highly effective conversion tools\" width=\"900\" height=\"600\" \/><figcaption id=\"caption-attachment-90896\" class=\"wp-caption-text\">Landing pages are highly effective conversion tools (<a href=\"https:\/\/unsplash.com\/photos\/OGOWDVLbMSc\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a>)<\/figcaption><\/figure>\n<p>Landing pages have conversion rates ranging from <a href=\"https:\/\/findstack.com\/landing-page-statistics\/#:~:text=Landing%20Page%20Stats%20%E2%80%93%20Editor&apos;s%20choices&amp;text=Companies%20see%20a%2055%25%20increase,can%20increase%20ROI%20by%20223%25.&amp;text=Click%2Dthrough%20landing%20pages%20perform,of%20landing%20pages%20use%20forms.\" target=\"_blank\" rel=\"noopener noreferrer\">3% to 11.45%<\/a> and higher, depending on the features they include. How well your page performs depends entirely on how well you\u2019ve designed it and running tests on your page can help you continuously find the winning formula.<\/p>\n<h2>What is a landing page?<\/h2>\n<p>Landing pages are website pages designed to target a specific visitor according to a particular demographic, interest, or buying behavior. Your landing page should attract leads in the most effective way possible and then <strong>convert your visitors into buyers<\/strong> or nudge them towards taking another kind of action.<\/p>\n<p>Landing pages are designed to encourage exploration and could have a number of goals. Technically, any page on your website can become a landing page for a campaign, but this could distract your customers and send them down a rabbit hole instead of focusing on the action you want them to take. Good landing pages have a singular focus or <a href=\"https:\/\/wingify.com\/blog\/green-ctas-always-work-better\/\" target=\"_blank\" rel=\"noopener noreferrer\">call to action (CTA)<\/a>, making them excellent marketing and lead generation tools.<\/p>\n<h3>Why is landing page design so important?<\/h3>\n<p>Landing pages let you nudge your leads straight towards a conversion through strategically placed call to action elements like links, forms, buttons, and others. A well-designed landing page lures visitors through a message that piques their interest, like a discount, a piece of content they\u2019d like to read, or a free trial to test a product.<\/p>\n<figure id=\"attachment_90905\" aria-describedby=\"caption-attachment-90905\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-90905 size-full\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Continuously-testing-your-pages.jpg\" alt=\"Continuously testing your pages\" width=\"900\" height=\"600\" \/><figcaption id=\"caption-attachment-90905\" class=\"wp-caption-text\">Landing pages target customers based on specific demographics, like browsing behavior (<a href=\"https:\/\/unsplash.com\/photos\/Nv-vx3kUR2A\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a>)<\/figcaption><\/figure>\n<p>While it doesn\u2019t fully show off your brand\u2019s personality, it <em>does <\/em>lay the groundwork for getting to know it better. When a customer clicks on a call to action, they want to find more information about whatever has caught their eye, and that\u2019s when you\u2019ll convert them from a visitor to a <a href=\"https:\/\/wingify.com\/blog\/landing-page-lead-generation\/\" target=\"_blank\" rel=\"noopener noreferrer\">solid lead<\/a> or even a paying customer.<\/p>\n<p>Aside from optimizing your users\u2019 actions, landing pages make it easy to track visitors and modify your pages as required. Through A\/B testing, one item on your landing page is changed on the variation to determine the impact of the change.<\/p>\n<h3>The importance of lead capture landing pages<\/h3>\n<p>Lead capture landing pages (sometimes called squeeze pages) can also gather important customer details (such as names, email, phone numbers). Lead capture landing pages offer your customers something of interest (e.g., a free trial or e-book) in exchange for completing a short form that collects their personal information.<\/p>\n<p>You can use these personal details to target them in the future, with email campaigns, social media advertising, or follow-up calls by your sales representatives. Targeting potential customers strengthens the likelihood of a conversion down the line.<\/p>\n<h2>The essential elements of a landing page<\/h2>\n<p>A landing page should always have one conversion goal. From headlines to images to buttons, every element should bring you closer to that objective.<\/p>\n<h3>Clear and effective copywriting<\/h3>\n<p>An excellent landing page needs punchy, clear copywriting to convert. You should describe the benefits of your product\/service and what your company does as concisely as possible. Don\u2019t overstuff your landing page with copy that doesn\u2019t add value!<\/p>\n<p>A few copywriting tips to bear in mind:<\/p>\n<ul>\n<li>Always direct your visitors to the primary call to action with your copy.<\/li>\n<li>Keep sentences short and to the point.<\/li>\n<li>Avoid using too many adverbs (quickly, obviously, actually).<\/li>\n<li>Instead of passive voice, use active voice to inspire action.<\/li>\n<li>Edit your work to delete anything that adds more detail than necessary.<\/li>\n<\/ul>\n<h3>Visually attractive and clear CTAs<\/h3>\n<p>Your call to action (CTA) is the most important element on your landing page. When you create your CTA, use copy that inspires the visitor to continue along their journey with you. Compare generic calls to action like <em>\u201cClick Here\u201d<\/em> or<em> \u201cSubmit\u201d<\/em> to powerful statements like<em> \u201cYes, I want to save money\u201d<\/em> or <em>\u201cUpdate my wardrobe.\u201d<\/em> The latter sounds better!<\/p>\n<p>Always make sure that your CTA button stands out from the other elements on the page. Follow the example set by the Dutch watch brand <a href=\"https:\/\/wingify.com\/resources\/cluse-optimizes-product-landing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cluse<\/a>: When their team noticed the bounce rate for their landing pages was high and that not many users advanced to the product display pages, it became evident that the CTA on the page wasn\u2019t clear enough.<\/p>\n<p>By changing the <a href=\"https:\/\/wingify.com\/blog\/call-to-action-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">call to action<\/a> used in their landing page design to best match practice guidelines, they instantly saw an uplift in conversions and sales. The winning variation increased the click-through rate to their product display page by 2.39% and realized a 1.12% uplift in transactions.<\/p>\n<h3><strong>Eye-catching headers<\/strong><\/h3>\n<p>Good landing pages have simple, compelling and uncluttered headers. If you include an image, make sure it\u2019s related to your product or service. Keep all the action above the fold and use directional cues to steer visitors to that all-important CTA button. Additionally, you should avoid including distracting elements like links or phone numbers.<\/p>\n<h3><strong>Social proof<\/strong><\/h3>\n<p>People will conform to the majority in order to be accepted or liked. This is known as <a href=\"https:\/\/wingify.com\/blog\/shopping-cart-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">social proof<\/a>. If a prospect sees that another person likes a product or has had a positive experience with your company, your odds of conversion go up.<\/p>\n<p>When you\u2019re browsing a <a href=\"https:\/\/cxl.com\/blog\/landing-page-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a> and see a testimonial from an industry expert you respect, that\u2019s social proof. When you\u2019re cruising a pricing page and you see that an industry giant is already using the tool, that\u2019s social proof. When you sign up for a demo because you know the tool solved the exact problem you have for a similar company, that\u2019s social proof.<\/p>\n<p>Think of it as borrowing third-party influence to sway potential customers. <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/?SSAID=314743&amp;SSCID=a1k4_qz8hy\" target=\"_blank\" rel=\"noopener noreferrer\">Brightlocal<\/a> found that the average consumer reads at least ten reviews before trusting a business. Your odds of converting goes up when you see that others had used the product before them and were happy with the end result.<\/p>\n<p>Social proof may include customer reviews, a list of existing customers, user testimonials and awards you may have earned. Take a page from <a href=\"https:\/\/wingify.com\/resources\/decathlon-social-proof\/\" target=\"_blank\" rel=\"noopener noreferrer\">Decathlon<\/a>\u2019s playbook: By testing different options, you can also identify which works best for winning over your customers!<\/p>\n<h3><strong>A unique selling proposition (USP)<\/strong><\/h3>\n<p>What makes you different from everyone else? You don\u2019t need to be more advanced or offer huge discounts; you just need a convincing brand promise. Are you the fastest? Most reliable? Most knowledgeable? You only have a few lines of copy and limited visuals to get your point across, so be short and sharp.<\/p>\n<h3><strong>Hero images<\/strong><\/h3>\n<p>First impressions are essential \u2014 and when it comes to website optimization, they\u2019re more important than ever! A <a href=\"https:\/\/wingify.com\/blog\/above-the-fold\/\" target=\"_blank\" rel=\"noopener noreferrer\">hero image<\/a> is a large banner that appears at the top of your page, usually occupying the full length of the screen. Look for an image that represents (or is relevant) to your product or company. You can even include a call to action and\/or a text overlay to guide your users down the conversion funnel.<\/p>\n<h3><strong>Additional information in the footer<\/strong><\/h3>\n<p>Remember that even though you never want to distract customers from the call to action, you\u2019ll still want them to find more information about your company if they don\u2019t convert immediately.<\/p>\n<p>Keep your calls to action and more compelling arguments above the fold, but include additional information like newsletter sign-ups, links to your social media pages, or \u2018About us\u2019 pages in the footer for customers that need to know a little more about you before proceeding.<\/p>\n<figure id=\"attachment_90907\" aria-describedby=\"caption-attachment-90907\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90907\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Landing-pages-should-be-simple-and-focus-on-the-call-to-action.jpg\" alt=\"Landing pages should be simple and focus on the call to action\" width=\"900\" height=\"600\" \/><figcaption id=\"caption-attachment-90907\" class=\"wp-caption-text\">Landing pages should be simple and focus on the call to action (<a href=\"https:\/\/unsplash.com\/photos\/zNRITe8NPqY\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a>)<\/figcaption><\/figure>\n<h2>How to design and optimize your landing pages<\/h2>\n<p>Now that you understand some of the best practices for designing high-converting landing pages, let\u2019s dig into the nitty-gritty of your landing pages\u2019 design. Here are ten best practices to design a landing page that converts successfully:<\/p>\n<h3><strong>1. Identify your target audience and their needs<\/strong><\/h3>\n<p>Designing a visually stunning landing page doesn\u2019t necessarily mean it\u2019s effective. Truly great landing pages understand what visitors are looking for and provide <a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-design\" target=\"_blank\" rel=\"noopener noreferrer\">quality content<\/a> tailored to your target audience. Before designing your page, establish who it\u2019s for and what they would like to know. Keep testing <a href=\"https:\/\/wingify.com\/web-experimentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">variations of the page<\/a> to see which elements resonate the most with your audience and your landing page can become a powerful conversion tool.<\/p>\n<h3><strong>2. Use strategic and relevant hero images<\/strong><\/h3>\n<p>There should be a clear connection between your brand and the <a href=\"https:\/\/www.justinmind.com\/blog\/inspiring-hero-image-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">hero image<\/a> you display on your landing page. Misplaced images can confuse visitors or create a poor impression of the brand. Make sure that the image you use fosters an instant connection between you and your users by either answering a question, nudging them to advance down the conversion funnel, or just encouraging them to find out more about you.<\/p>\n<h3><strong>3. Refine your headlines<\/strong><\/h3>\n<p>We\u2019ve already spoken about the role copywriting plays in conversion, so make sure that you continually test and <a href=\"https:\/\/www.wordstream.com\/effective-landing-pages\" target=\"_blank\" rel=\"noopener noreferrer\">refine your headlines<\/a>. Landing page headlines promote your value proposition, while the subheadings provide further explanations. Keep these short, sharp and to the point. If you aren\u2019t sure which value proposition to promote, try testing different versions to see which version resonates the most with visitors and results in the most click-throughs.<\/p>\n<h3><strong>4. Keep navigation simple<\/strong><\/h3>\n<p>Landing pages have to be optimized to create the best user experience possible. Keeping navigation simple, intuitive and straightforward will boost user retention and lead generation while driving your core message home. <a href=\"https:\/\/wingify.com\/resource-categories\/case-studies\/\" target=\"_blank\" rel=\"noopener noreferrer\">ECCO Shoes<\/a> are a great example of this: By making their call to action button larger and repositioning it above the fold, cutting a few visual distractions and adding icons highlighting special offers like free delivery, their new landing page was able to outperform the original by over 17%!<\/p>\n<h3><strong>5. Harmonize your colors<\/strong><\/h3>\n<p>Colors can evoke powerful emotions or cause confusion. Use color strategically and sparingly on your landing page so it highlights the most important elements like your call to action, add-to-cart button or contact forms. You can also use <a href=\"https:\/\/speckyboy.com\/negative-space-web-design\/#:~:text=Use%20negative%20space%20to%20break%20up%20the%20page&amp;text=When%20a%20website%20has%20too,they%20see%20on%20the%20page.\" target=\"_blank\" rel=\"noopener noreferrer\">negative space<\/a> to break up the page and make it easier to digest the most important information.<\/p>\n<h3><strong>6. Place your important elements above the fold<\/strong><\/h3>\n<p>The \u2018<a href=\"https:\/\/wingify.com\/blog\/above-the-fold\/\" target=\"_blank\" rel=\"noopener noreferrer\">above the fold<\/a>\u2019 section is the part of your website that\u2019s visible in the browser without scrolling down. It\u2019s the first thing people see, so make sure you grab their attention with compelling imagery, copy and headers.<\/p>\n<h3><strong>7. Make sure it displays properly across devices<\/strong><\/h3>\n<p>Today\u2019s consumers are using a host of different devices and operating systems. This means your website has to display properly across all of them if you want their business. Ensure that your landing pages are <a href=\"https:\/\/wingify.com\/resource-categories\/ebooks\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimized to display correctly<\/a> on all available platforms.<\/p>\n<h3><strong>8. Optimize your site\u2019s load times<\/strong><\/h3>\n<p>Your site\u2019s loading time affects your user experience and your <a href=\"https:\/\/terakeet.com\/blog\/google-ranking-factors\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google ranking<\/a>. Slow websites contribute to high bounce rates and cart abandonment. You can optimize your load times by enabling compression, using web-friendly imagery and keeping redirects to a minimum.<\/p>\n<h3><strong>9. Improve your SEO to increase traffic and conversions<\/strong><\/h3>\n<p>SEO (Search Engine Optimization) is a complex subject, but anyone can make small tweaks to their <a href=\"https:\/\/wingify.com\/blog\/landing-page-lead-generation\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a> to improve their ranking. Ensure that your title tags and meta-descriptions are accurate and relevant to what visitors will find on your page. Always include the main keywords you want to rank for, but don\u2019t overstuff your page with them; it will negatively affect your user experience and Google may penalize you for it.<\/p>\n<figure id=\"attachment_90908\" aria-describedby=\"caption-attachment-90908\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90908\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Effective-landing-pages-can-lead-to-increased-sales.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><figcaption id=\"caption-attachment-90908\" class=\"wp-caption-text\">Effective landing pages can lead to increased sales (<a href=\"https:\/\/unsplash.com\/photos\/7okkFhxrxNw\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a>)<\/figcaption><\/figure>\n<h3><strong>10. Perform testing on your landing pages<\/strong><\/h3>\n<p>A\/B testing allows you to compare two versions of the same page to see which version resonates the most with your users. By changing an element on one page, you can compare the two to see which changes will increase conversions. You can learn more about testing on your landing page in <a href=\"https:\/\/wingify.com\/blog\/ab-testing-landing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>, or try <a href=\"https:\/\/wingify.com\/web-experimentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">our A\/B testing tool<\/a>.<\/p>\n<p>A\/B testing has numerous benefits for your landing pages and your business because it reveals incredible insights that can be used to:<\/p>\n<ul>\n<li>Improve user engagement by learning which messages\/images resonate with customers;<\/li>\n<li>Present more relevant messages and content that customers actively respond to;<\/li>\n<li>Reduce bounce rates by improving relevance;<\/li>\n<li>Increase conversion rates;<\/li>\n<li>Deliver quick results and improvements that provide a return on investment.<\/li>\n<\/ul>\n<h2><strong>Common landing page mistakes<\/strong><\/h2>\n<p>We\u2019ve covered what you should do when you are designing your landing page, but there are also a few things you should avoid doing:<\/p>\n<ul>\n<li><strong>Multiple CTAs: <\/strong>Too many calls to action dilute your message and decrease the likelihood of performing a conversion.<\/li>\n<li><strong>Broken CTAs:<\/strong> If your call to action doesn\u2019t link to the right page or function properly, all of your efforts are wasted.<\/li>\n<li><strong>Low-resolution images\/no images: <\/strong>Copy alone won\u2019t sell your product or service. Use high-resolution, web-optimized images to boost your brand and convey your message visually.<\/li>\n<li><strong>Poorly written copy: <\/strong>Spelling mistakes and grammatical errors impact the trust that consumers have in your brand.<\/li>\n<li><strong>Lengthy forms:<\/strong> If your lead capture forms are too long, your customers will get frustrated and may give up halfway through. You\u2019ll lose the information \u2014 and their business.<\/li>\n<\/ul>\n<h2><strong>Examples of great landing page design<\/strong><\/h2>\n<p>While landing page design is an ongoing process and you need to keep constantly optimizing it, there are a few brands with really great landing pages to inspire your own.<\/p>\n<h3><a href=\"https:\/\/www.coinbase.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Coinbase<\/strong><\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-90909\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Coinbase-example-1024x495.jpg\" alt=\"Coinbase example\" width=\"800\" height=\"387\" \/><\/p>\n<p>Coinbase uses a stylish and focused lead generation page with a clear message and unique value proposition. While trading cryptocurrency is a complex topic, the landing page simply asks you to enter your email address to get started. This example works because the call to action is clear, the copy is straightforward and the design is uncluttered.<\/p>\n<h3><a href=\"https:\/\/www.xero.com\/za\/try-now\/accounting\/xero-accounting-software\/?gclid=CjwKCAiAl-6PBhBCEiwAc2GOVDVVrp5Seuc-JXAeHiELPB04GPAeSAOrVGNDLc2nHeou0kWtRAhidBoCN8MQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Xero<\/strong><\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-90910\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Xero-example-1024x470.jpg\" alt=\"Xero example\" width=\"800\" height=\"367\" \/><\/p>\n<p>Xero uses negative space and compelling copy to get its message across. There are two call to action buttons (with the same message) to steer visitors in the right direction. Xero\u2019s page is attractive and colorful, uncluttered and emphasizes the call to action button, making it highly effective.<\/p>\n<h3><a href=\"https:\/\/monday.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>monday.com<\/strong><\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-90918\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Monday-example-1024x724.jpg\" alt=\"Monday example\" width=\"800\" height=\"566\" \/><\/p>\n<p>Monday.com uses colorful buttons to encourage visitors to create their free account. They\u2019ve also added compelling social proof messages by mentioning the number of visitors to the site. This use of social proof and a clear, uncluttered layout \u2014 coupled with direct, pointed copy \u2014 increases their landing page\u2019s ability to convert.<\/p>\n<h3><a href=\"https:\/\/www.getastra.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Astra<\/strong><\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-90914\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Astra-example-1024x487.jpg\" alt=\"Astra example\" width=\"800\" height=\"380\" \/><\/p>\n<p>Astra uses compelling copy in their click-through button that assures users that they can secure your website against hackers in just three minutes. They\u2019ve also added some big-name logos in their footer to build trust in the brand. The tagline, \u2018Are you next?\u2019 is compelling, with a solid and distinct call to action leading prospects to the sign-up page.<\/p>\n<h2><strong>Take your landing pages to the next level<\/strong><\/h2>\n<p>These tips provide a great starting point for designing a high-converting landing page, but no one gets it right the first time. Building an effective landing page requires ongoing optimization and innovation to determine what resonates with your audience.<\/p>\n<figure id=\"attachment_90922\" aria-describedby=\"caption-attachment-90922\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90922\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Continuously-testing-your-pages-leads-to-new-insights-and-continual-improvements.jpg\" alt=\"Continuously testing your pages leads to new insights and continual improvements\" width=\"900\" height=\"600\" \/><figcaption id=\"caption-attachment-90922\" class=\"wp-caption-text\">Continuously testing your pages leads to new insights and continual improvements (<a href=\"https:\/\/unsplash.com\/photos\/KE0nC8-58MQ\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a>)<\/figcaption><\/figure>\n<p>Experimentation can help your brand improve the performance of your landing pages. <strong>Continuously testing your pages leads to new insights and improvements<\/strong> that\u2019ll help you constantly adapt to new customer preferences even as they are being formed.<\/p>\n<p>Looking for inspiration to take your landing pages to the next level? Check out our e-book, \u201c<a href=\"https:\/\/wingify.com\/resources\/50-website-optimization-tests\/\" target=\"_blank\" rel=\"noopener noreferrer\">50 Tests You Should Know For Website Optimization<\/a>\u201d: It contains 50 successful experiments from e-commerce businesses who have continuously optimized their websites to offer relevant and personalized experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your landing page is your virtual storefront. Here are the fundamentals of landing page design to ensure high conversion rates.<\/p>\n","protected":false},"author":1454,"featured_media":115470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10807,10794],"tags":[10795],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-111904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-landing-page","tag-landing-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything You\u2019ve Ever Wanted to Know About Landing Page Design - Wingify Blog<\/title>\n<meta name=\"description\" content=\"Your landing page is your virtual storefront. Here are the fundamentals of landing page design to ensure high conversion rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wingify.com\/blog\/landing-page-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything You\u2019ve Ever Wanted to Know About Landing Page Design - Wingify Blog\" \/>\n<meta property=\"og:description\" content=\"Your landing page is your virtual storefront. 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