Lukas Vermeer took this advice to heart when he dove head-first into the world of AI and machine learning during the early stages of its development, when there was little industry demand. Through consulting for various companies, Lukas discovered his ideal work environment: a scale-up, where he could put his data and machine learning expertise to use.<\/p>\n\n\n\n
Enter Booking.com<\/a>. Lukas joined the Dutch digital travel company during the scale-up phase and went on to lead the experimentation team for eight years, scaling the team from three people to 30 people.<\/p>\n\n\n\n Once the experimentation team at Booking.com had reached maturity, he embarked on a new adventure<\/a> in 2021 as director of experimentation at Vista<\/a>. He is building and shaping the experimentation culture and tapping into the potential of their data, to further Vista\u2019s impact as an industry leader in design and marketing solutions for small businesses.<\/p>\n\n\n\n Lukas spoke with Wingify\u2019s VP of Marketing Marylin Montoya about the process and culture of experimentation; from the methods to the roles of the teams involved within an organization. Here are some of the key insights from their conversation.<\/p>\n\n\n\n