{"id":111900,"date":"2021-07-19T16:54:06","date_gmt":"2021-07-19T16:54:06","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/1000-experiments-club-jonny-longden\/"},"modified":"2026-09-10T18:14:36","modified_gmt":"2026-09-10T12:44:36","slug":"1000-experiments-club-jonny-longden","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/1000-experiments-club-jonny-longden\/","title":{"rendered":"1,000 Experiments Club: A Conversation With Jonny Longden of Journey Further"},"content":{"rendered":"\n

Is experimentation for everyone? A resounding yes, says Jonny Longden. All you need are two ingredients: A strong desire and tenacity to implement it.<\/strong><\/h2>\n\n\n\n

There\u2019s a dangerous myth lurking around, and it\u2019s the idea that you have to be a large organization to practice experimentation. But it\u2019s actually the smaller companies and start-ups that need experimentation the most, says Jonny Longden of performance marketing agency Journey Further<\/a>.<\/span><\/p>\n\n\n\n

With over a decade of experience in conversion optimization and personalization, Jonny co-founded Journey Further to help clients embed experimentation into the heart of what they do. He currently leads the conversion division of the agency, which also focuses on PPC, SEO, PR \u2014 among other marketing specializations. <\/span><\/p>\n\n\n\n

Any company that wants to unearth any sort of discovery should be using experimentation, especially start-ups who are in the explorative phase of their development. \u201cExperimentation requires no size: It\u2019s all about how you approach it,\u201d Jonny shared with Wingify\u2019s VP Marketing Marylin Montoya. <\/span><\/p>\n\n\n\n

Here are a few of our favorite takeaways from our wide-ranging chat with Jonny. <\/span><\/p>\n\n\n\n

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