{"id":111894,"date":"2021-01-07T13:37:23","date_gmt":"2021-01-07T13:37:23","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/digital-experience-a-chat-with-reo\/"},"modified":"2026-09-03T16:25:12","modified_gmt":"2026-09-03T10:55:12","slug":"digital-experience-a-chat-with-reo","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/digital-experience-a-chat-with-reo\/","title":{"rendered":"Digital Experience: A Chat with REO"},"content":{"rendered":"
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Our UK partner series continues with Andrew Furlong, Managing Director at REO.
\nIn this interview, we asked him the following 3 questions:<\/p>\n

\"REO\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \"\"<\/p>\n

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At REO, you \u201cbelieve digital experiences can always be better” \u2013 what does that mean?<\/b><\/h2>\n<\/div>\n
Like with most things, there is always room for improvement. The growth of AB testing and Personalization is because brands and consumers believe and demand a better experience. So, what we mean is: no matter how good you think your digital experience is, it can always be improved. And we are here to help if you are not sure how!<\/div>\n

What are you most proud of at REO?<\/b><\/h2>\n
This one is easy\u2026 the team! They are great to work with, they are challenging and speak their mind to help REO be the very best it can be. Having such a brilliant team pays off as shown with our latest client satisfaction score of 8.5\/10.<\/div>\n

Which ultimate tip for experience optimization do you have for our readers?<\/b><\/h2>\n
It is important to always have multiple streams of optimization running, I am not talking about concurrent tests, although where feasible that should be done. I mean having a fallback strategy so that if a test is delayed for reasons beyond your control, you can quickly pivot to a different part of the site for example.<\/div>\n
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About REO<\/b><\/span><\/h3>\n

REO is a digital experience agency. We are an eclectic mix of bright and creative thinkers, embracing the best of research, strategy, design and experimentation to solve our clients\u2019 toughest challenges. We work across a variety of sectors, with companies such as Amazon, M&S, Tesco and Samsung. To fearlessly transform our clients\u2019 businesses and reputations by evolving the Digital Experience for their customers. We achieve this through:<\/p>\n