{"id":111893,"date":"2020-11-16T17:00:25","date_gmt":"2020-11-16T17:00:25","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/call-to-action-guide\/"},"modified":"2026-09-07T12:46:28","modified_gmt":"2026-09-07T07:16:28","slug":"call-to-action-guide","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/call-to-action-guide\/","title":{"rendered":"Call to Action: A Simple Guide to More Conversions"},"content":{"rendered":"<p><em><span style=\"font-weight: 400\">A <strong>Call to Action<\/strong>, also known as a CTA, refers, in marketing, to any item that will, using imperative wording, encourage an immediate action or response from the user.<\/span><\/em><\/p>\n<p><a href=\"https:\/\/wingify.com\/blog\/14-ctas-you-cant-resist\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Calls to Action<\/span><\/a> <span style=\"font-weight: 400\">are essential in marketing campaigns. They\u2019re a way to lead customers to a specific action. They generally come as a button, but they also exist in many other forms. In this guide, we\u2019ll tell you everything you need to know about <\/span><b>CTAs<\/b><span style=\"font-weight: 400\">, how they work and how to use them on your website.<\/span><\/p>\n<h2><b>What is a Call to Action?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Behind this mysterious name hides a very simple marketing concept you\u2019ve all seen before. Calls to Action (CTAs) refer to any device conceived to persuade users to <\/span><b>do a specific action<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">E-commerce companies usually use them in the form of buttons to encourage buyers to add an item to their shopping cart or to complete a transaction. It is a key element to integrate playful interaction with your users and an effective means to increase conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The goal of a CTA is to use a word or a sentence (most of the time containing action verbs) to push your users toward a specific action like \u201cclick here\u201d, \u201csubscribe\u201d, \u201ccheck out\u201d and many others. These <\/span><b>action words<\/b><span style=\"font-weight: 400\"> can also be used with a \u201cnow\u201d creating a <\/span><a href=\"https:\/\/wingify.com\/blog\/scarcity-urgency-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">sense of urgency<\/span><\/a><span style=\"font-weight: 400\">. Calls to Action were proven to be very effective and to <\/span><a href=\"https:\/\/wingify.com\/blog\/conversion-rate-optimization-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">optimize conversion rates<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">CTAs can be used to push users down the purchase funnel, but they can also be used for any kind of action like registering, subscribing to a newsletter or adding to cart.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">What makes an effective CTA? When creating a CTA for your website, every detail counts. Here are some aspects you need to pay attention to for your CTA button:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Visual aspect<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Wording<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Action word<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Placement<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Form<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Color<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Size<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Do not underestimate the impact your CTA button can have on your conversion rate. A well-written Call to Action needs to be adapted to your audience, their age, their gender or their nationality. Remember that a CTA isn\u2019t just a command or an invitation for your users, it is part of the full purchasing process. That\u2019s why it needs to be discreetly integrated but obvious enough to be noticed by users.<\/span><\/p>\n<h2><b>Why do you need a clear Call to Action in your CRO strategy?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Always remember the importance of CTAs in your <\/span><a href=\"https:\/\/wingify.com\/blog\/ecommerce-conversion-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">purchase funnel<\/span><\/a><span style=\"font-weight: 400\">. Your customer\u2019s path to completing a transaction is paved with CTA buttons. They are a key element in your CRO (<\/span><b>Conversion Rate Optimization<\/b><span style=\"font-weight: 400\">) strategy, they need to be quite obvious since they are meant to lead users to the action you want them to complete.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A good and clear Call to Action comes with a nice visual, adapted to your target audience, with a clear and straightforward message. That way, and only that way, you will get the best out of your CTA and note effective results in your conversion rate AND your <\/span><a href=\"https:\/\/wingify.com\/blog\/calculate-analyze-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">CTR<\/span><\/a><span style=\"font-weight: 400\"> (<\/span><span style=\"font-weight: 400\">Click Through Rates)<\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An efficient CTA is nothing but a perfect compromise between your e-commerce site\u2019s goal, which is to increase sales or to sell a specific product, and users\u2019 needs, i.e. a smooth navigation experience while purchasing a product. That\u2019s why your CTA needs to be neat and easy to find, and user experience always needs to be taken into account.<\/span><\/p>\n<h2><b>Best Call to Action examples of 2020<\/b><\/h2>\n<p><span style=\"font-weight: 400\">CTAs come in many forms. To help you with your CTA A\/B testing, we listed the 5 best forms of CTAs in 2020:\u00a0<\/span><\/p>\n<h3><b>1. \u00a0 \u00a0 \u00a0 Direct Calls to Action\u00a0\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Let\u2019s say your goal is to push your customers down the purchase funnel. Then, you might opt for a direct CTA, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shop now<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Buy now<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add to shopping cart<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59576 size-full\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/amazon-add-to-cart-cta.png\" alt=\"This is an Amazon product page showing CTA\" width=\"1538\" height=\"942\" \/><span style=\"font-weight: 400\">An Amazon product page containing an add to shopping cart and buying button CTA (<a href=\"https:\/\/www.amazon.com\/Rejection-Compatible-2018-2020-Precise-Writing\/dp\/B0831BF1FH\" target=\"_blank\" rel=\"noopener noreferrer\">Image Source<\/a>).<\/span><\/p>\n<h3><b>2. \u201cGet for Free\u201d Calls to Action\u00a0\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400\">With these CTAs, you can highlight an opportunity for the users. Generally, these come with a \u201csubscribe\u201d box. You can collect your users\u2019 email addresses in exchange for a sample of a document or a free trial. These CTAs usually appear as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Download for free<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Free 30 day trial<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Start free trial<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59578 size-full\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/free-trial.jpg\" alt=\"This is a screen shot of Tidal&apos;s free trial\" width=\"1581\" height=\"744\" \/><\/p>\n<p><span style=\"font-weight: 400\">Tidal homepage enticing users to register with a free trial (<a href=\"https:\/\/tidal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Image Source<\/a>).<\/span><\/p>\n<h3><b>3.\u00a0Basic Calls to Action examples<\/b><\/h3>\n<p><span style=\"font-weight: 400\">CTAs can be a mere invitation. For instance, on a social media\u2019s ad or as a shortcut to a long text. This kind of CTA is often used in blog posts or Facebooks Ads. Awakening the user\u2019s curiosity, it is supposed to make users want to go further and learn more about a topic with messages like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Check it out<\/span><\/li>\n<li>Start here<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Find out more<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Learn more<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59579 size-full\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/CTA-philips.jpg\" alt=\"This is a screen shot of Philips CTA for their newsletter\" width=\"1577\" height=\"744\" \/><span style=\"font-weight: 400\">Philips USA homepage with multiple CTAs (<a href=\"https:\/\/www.usa.philips.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Image Source<\/a>).<\/span><\/p>\n<h3><b>4. \u00a0 \u00a0 \u00a0 Registering Calls to Action<\/b><\/h3>\n<p><span style=\"font-weight: 400\">This kind of CTA is often found on social media or e-commerce sites. The goal is simple: encourage your visitors to create an account and register with messages such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create your account\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sign up<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Join us<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59580 size-full\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/learn-more-CTA.jpg\" alt=\"This is a screen shot of Bose&apos;s sign up CTA\" width=\"1583\" height=\"748\" \/><span style=\"font-weight: 400\">Bose homepage with sign up CTA (<a href=\"https:\/\/www.bose.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Image Source<\/a>).<\/span><\/p>\n<h3><b>5. \u00a0 \u00a0 \u00a0 Email Calls to Action<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u00a0All of the above have one thing in common: they allow you to connect with your users by collecting their emails, which will be useful for your <\/span><a href=\"https:\/\/wingify.com\/blog\/email-ab-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">email marketing campaigns<\/span><\/a><span style=\"font-weight: 400\">. According to what you are proposing, users can fill in their email to get something like a discount, a coupon or a free PDF. For these, you can use wordings such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Subscribe<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Get coupon<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Download free PDF<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sign up<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-59581 size-full\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/suscribe.jpg\" alt=\"This is a screen shot of Anastasia&apos;s CTA to join the emailing list\" width=\"1564\" height=\"746\" \/><\/p>\n<p><span style=\"font-weight: 400\">For more, read our article about <\/span><span style=\"font-weight: 400\">\u201c<\/span><a href=\"https:\/\/wingify.com\/blog\/14-ctas-you-cant-resist\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">14 Examples of CTAs You Can\u2019t Resist<\/span><\/a><span style=\"font-weight: 400\">\u201d.<\/span><\/p>\n<h2><b>A\/B Test your CTA for better results<\/b><\/h2>\n<h3><b>A\/B testing<\/b><\/h3>\n<p><span style=\"font-weight: 400\">A\/B testing is the most accurate technique for CRO. This digital marketing strategy consists of making changes on your website and observing the impact of this change on a segment of users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is the best method to improve your conversion rate, because you can try out any feature and choose the one whose results are best. It is more reliable since users are the ones determining which feature works best. With this method, you can test your idea with your target users or potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A\/B testing your CTA buttons is the best way to improve your website\u2019s UX and your conversion rate at the same time. At Wingify, we offer a super quick and easy way to run these kinds of tests &#8211; our <a href=\"https:\/\/wingify.com\/web-experimentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">drag and drop visual editor<\/a>.<\/span><\/p>\n<h2><b>How to run an A\/B test for your CTA?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Here are the different steps you need to follow to A\/B test your Call to Action button:<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Define your test\u2019s goal and the KPIs you want to improve<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Changing your button\u2019s feature must serve a goal. It wouldn\u2019t make sense to change your CTA\u2019s color, to run your test and wait for random results. Your goal can be to increase the number of users that subscribe to your newsletter, for instance.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\">\n<h3><strong>Define the original and alternative version (A and B version)<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Choose the CTA you want to run your A\/B test on, let\u2019s say the red \u201csubscribe to newsletter\u201d button. This red button will be your A version.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">What do you want to change about it? Maybe users will be more likely to click on this button if it were blue? Then, change your button\u2019s color. (If you\u2019re using Wingify, this takes two seconds with our drag and drop editor). The blue version of the CTA button will be your B version.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\">\n<h3><strong>Run your A\/B test\u00a0<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Worried about exposing 50% of your website visitors to this new change?\u00a0 If you have enough traffic, you can run your test on a smaller percentage of your entire website audience to mitigate the risk of any potential lost conversions.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\">\n<h3><strong>Collect data and check your analytics<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Usually, A\/B tests take several weeks before you get reliable results. During that period, observe your <a href=\"https:\/\/wingify.com\/web-experimentation\/\" target=\"_blank\" rel=\"noopener\">A\/B testing tool<\/a> reporting. Did your conversion rate increase? Did it decrease?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\">\n<h3><strong>Hard code changes (or not)<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Figures don\u2019t lie. Based on the test\u2019s results, change what needs to be changed and keep what needs to be kept. Step by step you will find the best combination of features for the perfect CTA.<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400\">CTAs are essential in your conversion rate optimization strategy, but they can\u2019t appear randomly or look like any old button. They need to be wisely thought out, otherwise they might not have the expected effect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Thanks to A\/B testing, you will be able to find the right features in order to get the best performance out of them. Remember that visual aspects (like form, color, or size), wording, the chosen action word, and placement<\/span> <span style=\"font-weight: 400\">matter in your CTA\u2019s performance. <\/span><\/p>\n<p><span style=\"font-weight: 400\">So, what\u2019s the takeaway? An effective Call to Action can boost your website KPIs, and you can A\/B test any of your website\u2019s pages &#8211; the sky\u2019s the limit.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Calls to Action. We&#8217;ve all seen them, but do we know how to design the perfect button that turns browsers into buyers? Let&#8217;s find out.<\/p>\n","protected":false},"author":1591,"featured_media":115643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10880],"tags":[10811],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-111893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-de","tag-marketing-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Call to Action: A Simple Guide to More Conversions<\/title>\n<meta name=\"description\" content=\"Calls to Action. We&#039;ve all seen them, but do we know how to design the perfect button that turns browsers into buyers? Let&#039;s find out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wingify.com\/blog\/call-to-action-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call to Action: A Simple Guide to More Conversions\" \/>\n<meta property=\"og:description\" content=\"Calls to Action. We&#039;ve all seen them, but do we know how to design the perfect button that turns browsers into buyers? Let&#039;s find out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wingify.com\/blog\/call-to-action-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Wingify Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-16T17:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T07:16:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"author\" content=\"Nicolas Marty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Wingify\" \/>\n<meta name=\"twitter:site\" content=\"@Wingify\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicolas Marty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/call-to-action-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/call-to-action-guide\\\/\"},\"author\":{\"name\":\"Nicolas Marty\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/a82975867a373fe2712c3e513d69b8d0\"},\"headline\":\"Call to Action: A Simple Guide to More Conversions\",\"datePublished\":\"2020-11-16T17:00:25+00:00\",\"dateModified\":\"2026-09-07T07:16:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/call-to-action-guide\\\/\"},\"wordCount\":1503,\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/call-to-action-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"keywords\":[\"General Marketing Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/call-to-action-guide\\\/\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/call-to-action-guide\\\/\",\"name\":\"Call to Action: A Simple Guide to More Conversions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/call-to-action-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/call-to-action-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"datePublished\":\"2020-11-16T17:00:25+00:00\",\"dateModified\":\"2026-09-07T07:16:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/a82975867a373fe2712c3e513d69b8d0\"},\"description\":\"Calls to Action. We've all seen them, but do we know how to design the perfect button that turns browsers into buyers? Let's find out.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/call-to-action-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wingify.com\\\/blog\\\/call-to-action-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/call-to-action-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"width\":2400,\"height\":2332,\"caption\":\"Release Management 3\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/call-to-action-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/uncategorized-de\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Call to Action: A Simple Guide to More Conversions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\",\"name\":\"Wingify Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wingify.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/a82975867a373fe2712c3e513d69b8d0\",\"name\":\"Nicolas Marty\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/nicolas-marty-150x150.jpeg\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/nicolas-marty-150x150.jpeg\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/nicolas-marty-150x150.jpeg\",\"caption\":\"Nicolas Marty\"},\"description\":\"Nicolas Marty is Head of Growth for France, Spain, and Italy at AB Tasty, specializing in CRO, acquisition, and data-driven optimization. He previously worked in consulting and data marketing and holds a Master\u2019s degree in marketing from Kedge Business School.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nicolas-marty-37057215a\\\/\"],\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/author\\\/nicolasmarty\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Call to Action: A Simple Guide to More Conversions","description":"Calls to Action. We've all seen them, but do we know how to design the perfect button that turns browsers into buyers? Let's find out.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wingify.com\/blog\/call-to-action-guide\/","og_locale":"en_US","og_type":"article","og_title":"Call to Action: A Simple Guide to More Conversions","og_description":"Calls to Action. We've all seen them, but do we know how to design the perfect button that turns browsers into buyers? Let's find out.","og_url":"https:\/\/wingify.com\/blog\/call-to-action-guide\/","og_site_name":"Wingify Blog","article_published_time":"2020-11-16T17:00:25+00:00","article_modified_time":"2026-09-07T07:16:28+00:00","og_image":[{"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png","type":"","width":"","height":""}],"author":"Nicolas Marty","twitter_card":"summary_large_image","twitter_image":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png","twitter_creator":"@Wingify","twitter_site":"@Wingify","twitter_misc":{"Written by":"Nicolas Marty","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wingify.com\/blog\/call-to-action-guide\/#article","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/call-to-action-guide\/"},"author":{"name":"Nicolas Marty","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/a82975867a373fe2712c3e513d69b8d0"},"headline":"Call to Action: A Simple Guide to More Conversions","datePublished":"2020-11-16T17:00:25+00:00","dateModified":"2026-09-07T07:16:28+00:00","mainEntityOfPage":{"@id":"https:\/\/wingify.com\/blog\/call-to-action-guide\/"},"wordCount":1503,"image":{"@id":"https:\/\/wingify.com\/blog\/call-to-action-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","keywords":["General Marketing Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wingify.com\/blog\/call-to-action-guide\/","url":"https:\/\/wingify.com\/blog\/call-to-action-guide\/","name":"Call to Action: A Simple Guide to More Conversions","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wingify.com\/blog\/call-to-action-guide\/#primaryimage"},"image":{"@id":"https:\/\/wingify.com\/blog\/call-to-action-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","datePublished":"2020-11-16T17:00:25+00:00","dateModified":"2026-09-07T07:16:28+00:00","author":{"@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/a82975867a373fe2712c3e513d69b8d0"},"description":"Calls to Action. We've all seen them, but do we know how to design the perfect button that turns browsers into buyers? Let's find out.","breadcrumb":{"@id":"https:\/\/wingify.com\/blog\/call-to-action-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wingify.com\/blog\/call-to-action-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wingify.com\/blog\/call-to-action-guide\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","width":2400,"height":2332,"caption":"Release Management 3"},{"@type":"BreadcrumbList","@id":"https:\/\/wingify.com\/blog\/call-to-action-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wingify.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Uncategorized","item":"https:\/\/wingify.com\/blog\/uncategorized-de\/"},{"@type":"ListItem","position":3,"name":"Call to Action: A Simple Guide to More Conversions"}]},{"@type":"WebSite","@id":"https:\/\/wingify.com\/blog\/#website","url":"https:\/\/wingify.com\/blog\/","name":"Wingify Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wingify.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/a82975867a373fe2712c3e513d69b8d0","name":"Nicolas Marty","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/nicolas-marty-150x150.jpeg","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/nicolas-marty-150x150.jpeg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/nicolas-marty-150x150.jpeg","caption":"Nicolas Marty"},"description":"Nicolas Marty is Head of Growth for France, Spain, and Italy at AB Tasty, specializing in CRO, acquisition, and data-driven optimization. He previously worked in consulting and data marketing and holds a Master\u2019s degree in marketing from Kedge Business School.","sameAs":["https:\/\/www.linkedin.com\/in\/nicolas-marty-37057215a\/"],"url":"https:\/\/wingify.com\/blog\/author\/nicolasmarty\/"}]}},"_links":{"self":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/111893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/users\/1591"}],"replies":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/comments?post=111893"}],"version-history":[{"count":1,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/111893\/revisions"}],"predecessor-version":[{"id":114849,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/111893\/revisions\/114849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media\/115643"}],"wp:attachment":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media?parent=111893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/categories?post=111893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/tags?post=111893"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/feature?post=111893"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/industry-type?post=111893"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/product?post=111893"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/role?post=111893"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/region?post=111893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}