{"id":111892,"date":"2020-05-15T16:36:11","date_gmt":"2020-05-15T16:36:11","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/15-tips-to-boost-ctr\/"},"modified":"2026-09-03T16:05:01","modified_gmt":"2026-09-03T10:35:01","slug":"15-tips-to-boost-ctr","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/15-tips-to-boost-ctr\/","title":{"rendered":"15 Practical Tips to Boost Your Call to Action Click-Through Rate (CTR)"},"content":{"rendered":"<p><b>Call to actions (CTAs) count. In fact, more than <\/b><a href=\"https:\/\/www.protocol80.com\/blog\/2019-cta-statistics\"><b>90%<\/b><\/a><b> of consumers who read your headline will also read your CTA copy.<\/b><\/p>\n<p><span style=\"font-weight: 400\">A well-crafted call to action will result in more click-throughs, which typically translates to more conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your CTA should inspire action, telling your audience what to do next in a way that\u2019s clear, direct, and offers real personal value. If you fail to make an impact with your CTA messaging, then more often than not, the rest of your content will be rendered redundant (or at least become diluted).<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, to help you increase your call to action click-through rate (CTR) and boost your bottom line, here are 15 practical tips.<\/span><\/p>\n<h2><b>1) Make your CTA buttons appear \u2018clickable\u2019<\/b><\/h2>\n<p><span style=\"font-weight: 400\">While this may sound glaringly obvious (making your CTA buttons clickable is the aim of the game, after all), it\u2019s vital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To ensure that your CTA messaging stands out on the page and appears clickable to your audience, here are some fundamentals you must consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make sure that your CTA button doesn\u2019t clash with other visual elements on the page.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Opt for a rounded or rectangular button.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create text and button colors that have a clear contrast. If prospects can\u2019t see your text, it\u2019s unlikely they will take action.<\/span><\/li>\n<\/ul>\n<h2><b>2) Put your CTA buttons in the right places<\/b><\/h2>\n<p><span style=\"font-weight: 400\">When it comes to boosting the click-through rate of CTA buttons, placing them in the right place is essential.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An<\/span><a href=\"http:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\"><span style=\"font-weight: 400\"> eye-tracking study<\/span><\/a><span style=\"font-weight: 400\"> discovered that most users follow an F-shaped pattern when browsing web pages. That said, there are areas of a webpage where your CTA button will perform better.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-47829 aligncenter\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/CTR-heatmap-161x300.jpg\" alt=\"\" width=\"223\" height=\"400\" \/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\"><span style=\"font-weight: 400\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">Placing your CTA button above the fold will often prove effective, but it\u2019s certainly not compulsory. Providing you place your CTA button in a logical place somewhere in that \u2018F browsing shape, you will entice more click-throughs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Look at your page as if you were a consumer. Follow the browsing pattern and it should become clear (within the context of your content) where to place your CTA button.<\/span><\/p>\n<h2><b>3) Focus on your short button copy<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Most effective CTAs are concise yet impactful. So, if you focus on your short button copy, you will increase your CTA click-through rate.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your CTA button will have limited room for text, so you have to make your copy count. Here are some solid short copy examples for inspiration:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Get started<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Subscribe<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Try for free<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Join us<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Join the family<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Let\u2019s work together<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The time is now<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Start your journey<\/span><\/li>\n<\/ul>\n<h2><b>4) Evoke emotion or a sense of enthusiasm<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Concerning your CTA click-through rate, the more urgency you create, the more influential the result.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you create a sense of urgency or generate enthusiasm with your CTA, you will prompt people to click-through.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For instance, if your landing page is focused on selling a brand new product, then once you\u2019ve told your story and highlighted the USPs, you could sign off with, \u2018&#8230;<\/span><i><span style=\"font-weight: 400\">but they\u2019re selling like hotcakes. Order yours now before it\u2019s too late<\/span><\/i><span style=\"font-weight: 400\">.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400\">This level of urgency will prompt click-throughs.<\/span><\/p>\n<h2><b>5) Use action words<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Certain words or phrases will encourage action. Known as marketing action words, these particular terms are punchy, impactful, and will encourage consumers to click-through.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This <\/span><a href=\"https:\/\/www.verticalresponse.com\/blog\/the-30-magic-marketing-words\/\"><span style=\"font-weight: 400\">glossary of marketing action words<\/span><\/a><span style=\"font-weight: 400\"> will boost the success of your CTA click-through rate\u2014and there are plenty to choose from.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-47833 aligncenter\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/image3-12-300x111.png\" alt=\"glossary-CTA\" width=\"489\" height=\"181\" \/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.verticalresponse.com\/blog\/the-30-magic-marketing-words\/\"><span style=\"font-weight: 400\">Source<\/span><\/a><\/p>\n<h2><b>6) Utilize FOMO<\/b><\/h2>\n<p><span style=\"font-weight: 400\">FOMO (fear of missing out) is an approach that will help you boost your CTA click-through rate exponentially. If you\u2019re running a promotion or marketing a new product, the FOMO trick will work wonders.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By producing a CTA that makes your audience feel like they\u2019re going to miss out on something worthwhile (or be the only one left out), you will motivate them to click-though and, potentially, convert.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Phrases like \u2018don\u2019t miss out\u2019 work well when it comes to FOMO marketing, as does letting your audience know how many people have bought your product or signed up to your service. And, considering that <\/span><a href=\"https:\/\/eventbrite-s3.s3.amazonaws.com\/marketing\/Millennials_Research\/Gen_PR_Final.pdf\"><span style=\"font-weight: 400\">69%<\/span><\/a><span style=\"font-weight: 400\"> of millennials have severe FOMO, the fear of missing out card is certainly worth trying.<\/span><\/p>\n<h2><b>7) Customize your CTA according to device<\/b><\/h2>\n<p><span style=\"font-weight: 400\">The concept here is simple: to ensure a healthy click-through rate for your CTA, you must make sure that it\u2019s optimized for every device.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whether you\u2019re talking about a CTA button or a powerful text-based sign-off, you must always test your call to action across every device (desktop, mobile, tablet, etc.) to ensure that it\u2019s functional, legible, and creates maximum impact.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you fail to do so, your CTA click-through rate is likely to dwindle, fast.<\/span><\/p>\n<h2><b>8) Use numbers where you can<\/b><\/h2>\n<p><span style=\"font-weight: 400\">There is a science related to numerics and the human brain. It appears that we can process numbers more intuitively than words at a glance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That said, if appropriate, use a number rather than a word as this is likely to help with your click-through rates.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For instance, rather than \u2018<\/span><i><span style=\"font-weight: 400\">Shop now: only two days left,<\/span><\/i><span style=\"font-weight: 400\">\u2019 you should try \u2018<\/span><i><span style=\"font-weight: 400\">Shop now: only 2 days left.<\/span><\/i><span style=\"font-weight: 400\">\u2019<\/span><\/p>\n<h2><b>9) Step outside the box<\/b><\/h2>\n<p><span style=\"font-weight: 400\">This is a phrase that is used so frequently it\u2019s become a cliche. But regarding your CTA CTRs, stepping outside the box will yield positive results.<\/span><\/p>\n<p><span style=\"font-weight: 400\">What we mean here is that when it comes to a call to action, getting a little creative will encourage more engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are some tips that will help you step outside the (CTA) box:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hit your reader with a hint of unexpected messaging. PointBlank SEO\u2019s \u2018Be Awesome\u2019 CTA is an excellent example.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Experiment with conversational language or regional phrasing (tailored to your target audience).<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Weave your brand name into your CTA copy. Greetings card brand, <\/span><a href=\"https:\/\/www.giftrocket.com\/send-a-gift-card\"><span style=\"font-weight: 400\">GiftRocket<\/span><\/a><span style=\"font-weight: 400\">, did this well with the CTA copy: \u2018Send a GiftRocket.&#8217;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-47830 aligncenter\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/CTRGiftRocket-300x164.jpg\" alt=\"\" width=\"424\" height=\"234\" \/><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.giftrocket.com\/\"><span style=\"font-weight: 400\">Source<\/span><\/a><\/p>\n<h2><b>10) Build suspense and anticipation<\/b><\/h2>\n<p><span style=\"font-weight: 400\">In addition to creating a sense of urgency or taking the FOMO approach, generating suspense will also benefit your CTA CTR.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By creating an air of mystery or somewhat of a cliffhanger with your CTA messaging, you will encourage your readers to click-through and find out more.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As humans, we\u2019re a curious bunch with an affinity for storytelling. Create suspense, sign off with a cliffhanger, and people will have no choice but to click through.<\/span><\/p>\n<h2><b>11) Add images where appropriate<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Using a powerful or striking image in conjunction with your CTA will help to encourage click-throughs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if you want your image to boost your CTA success rather than hinder it, you should follow these best practices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Choose an image that aligns with your call to action goal.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Avoid imagery that is too bright or busy as this will detract from your CTA message.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select images that are likely to evoke the emotion you want your reader to feel. For instance, if you\u2019re a wellness service provider, looking to make people feel uplifted, then using a more animated image of smiling faces might work well.<\/span><\/li>\n<\/ul>\n<h2><b>12) Experiment with colors<\/b><\/h2>\n<p><span style=\"font-weight: 400\">When it comes to CTA buttons or text, experimenting with colors will help you increase your click-through rate.<\/span><\/p>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/the-psychology-of-color-how-to-use-colors-to-increase-conversion-rate\/\"><span style=\"font-weight: 400\">Studies suggest<\/span><\/a><span style=\"font-weight: 400\"> that bold, bright colors are effective for CTAs, so start experimenting with a <\/span><a href=\"https:\/\/www.pinterest.co.uk\/dneruck\/bright-color-schemes\/\"><span style=\"font-weight: 400\">vibrant palette<\/span><\/a><span style=\"font-weight: 400\"> and see what fits best with your blog post, landing page, or product page.<\/span><\/p>\n<h2><b>13) Use white space<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Another click-through rate-boosting design tip comes in the form of white space.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By placing a healthy amount of white space around your call to action text or button, you will grab the reader\u2019s attention on the page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">As a result, your readers will focus more on your messaging, in turn prompting them to click through. This approach will prove especially effective for mobile screens.<\/span><\/p>\n<h2><b>14) Follow a natural progression<\/b><\/h2>\n<p><span style=\"font-weight: 400\">As we touched on earlier, the human brain responds well to storytelling. To give your CTA a click-worthy punch, your page elements should follow a natural progression or narrative.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you\u2019re creating your page content, consider the F-shaped scanning pattern, using this logic to tell a story that ultimately flows towards your CTA.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But whatever you do, make sure that this natural progression doesn\u2019t jar the reader and make them bounce off the page. For example, you wouldn\u2019t put a \u2018register now\u2019 CTA button above your event or webinar details.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Follow a natural progression that focuses on strong storytelling and the rest will follow.<\/span><\/p>\n<h2><b>15) Don\u2019t forget to A\/B test<\/b><\/h2>\n<p><span style=\"font-weight: 400\">If you want to optimize your CTA performance and maintain consistently high click-through rates, then A\/B testing is essential.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By testing two versions of a web or landing page, you can gain a wealth of performance-related insights that will help you make the best possible decisions based on CTA design, copy, and placement.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you know which elements best resonate with your audience, you will be empowered to create CTAs that will boost your click-through rate time after time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Regardless of your niche or industry, creating a strong call to action is essential to your ongoing business success. Follow these tips, test your choices, and you will boost your click-through rate sooner than you think. You can do it!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Call to actions (CTAs) count. In fact, more than 90% of consumers who read your headline will also read your CTA copy. A well-crafted call to action will result in more click-throughs, which typically translates to more conversions. Your CTA should inspire action, telling your audience what to do next in a way that\u2019s clear,&#8230;<\/p>\n","protected":false},"author":1454,"featured_media":115053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10806],"tags":[10819],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-111892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization","tag-ux-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 Practical Tips to Boost Your Call to Action Click-Through Rate (CTR) - Wingify Blog<\/title>\n<meta name=\"description\" content=\"More than 90% of consumers who read your headline will also read your CTA copy. These 15 tips will help your CTA gain more clicks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wingify.com\/blog\/15-tips-to-boost-ctr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Practical Tips to Boost Your Call to Action Click-Through Rate (CTR) - Wingify Blog\" \/>\n<meta property=\"og:description\" content=\"More than 90% of consumers who read your headline will also read your CTA copy. These 15 tips will help your CTA gain more clicks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wingify.com\/blog\/15-tips-to-boost-ctr\/\" \/>\n<meta property=\"og:site_name\" content=\"Wingify Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-15T16:36:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-03T10:35:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"author\" content=\"Stephanie Safdie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Wingify\" \/>\n<meta name=\"twitter:site\" content=\"@Wingify\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Safdie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/15-tips-to-boost-ctr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/15-tips-to-boost-ctr\\\/\"},\"author\":{\"name\":\"Stephanie Safdie\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/52c67155148b80da5553ad57b2cb960d\"},\"headline\":\"15 Practical Tips to Boost Your Call to Action Click-Through Rate (CTR)\",\"datePublished\":\"2020-05-15T16:36:11+00:00\",\"dateModified\":\"2026-09-03T10:35:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/15-tips-to-boost-ctr\\\/\"},\"wordCount\":1514,\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/15-tips-to-boost-ctr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/CRO-6.png\",\"keywords\":[\"UX Design\"],\"articleSection\":[\"Conversion Optimization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/15-tips-to-boost-ctr\\\/\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/15-tips-to-boost-ctr\\\/\",\"name\":\"15 Practical Tips to Boost Your Call to Action Click-Through Rate (CTR) - Wingify Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/15-tips-to-boost-ctr\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/15-tips-to-boost-ctr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/CRO-6.png\",\"datePublished\":\"2020-05-15T16:36:11+00:00\",\"dateModified\":\"2026-09-03T10:35:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/52c67155148b80da5553ad57b2cb960d\"},\"description\":\"More than 90% of consumers who read your headline will also read your CTA copy. 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