{"id":111887,"date":"2024-06-03T16:11:58","date_gmt":"2024-06-03T14:11:58","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/behavioral-targeting-wins\/"},"modified":"2026-09-04T13:32:01","modified_gmt":"2026-09-04T08:02:01","slug":"behavioral-targeting-wins","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/behavioral-targeting-wins\/","title":{"rendered":"5 Behavioral Targeting Tactics to Boost Conversions (with Examples)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">We\u2019re in an era of banner blindness. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">People increasingly ignore irrelevant ads while being more receptive to tailored online experiences that speak to their needs and wants. To keep a competitive edge, marketers need to focus on crafting personalized content and user experiences to increase their ad engagement and boost revenue.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Welcome to the world of behavioral targeting.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Let\u2019s talk about how behavioral targeting is done, what data it involves, six examples of brands that are killing it with behavioral targeting, and some best practices to follow.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is behavioral targeting?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Behavioral targeting is a marketing technique that segments audiences based on behaviors rather than just demographic parameters. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simply put, website owners can use the data collected from user behavior to create profiles and hyper-target future advertising for specific groups of customers. Behavioral targeting allows brands and marketers to engage customers and rise above more traditional strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modern marketers use behavioral targeting to achieve greater engagement in an era where more and more online shoppers have developed strong avoidance habits toward most ad formats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What data do you need for behavioral targeting in marketing and advertisement?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behavioral targeting campaigns are data-driven. Behavioral data is often collected with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your company\u2019s web analytics tools<\/li>\n\n\n\n<li>Collected cookies<\/li>\n\n\n\n<li>Customers\u2019 browsing history<\/li>\n\n\n\n<li>Collected IP addresses<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The most common metrics collected for behavioral targeting are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geographic location<\/li>\n\n\n\n<li>Type of devices used<\/li>\n\n\n\n<li>Visit data<\/li>\n\n\n\n<li>Transactional data<\/li>\n\n\n\n<li>Purchase history<\/li>\n\n\n\n<li>Browsing history<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Basically, marketers use any type of data\u2014provided that it delivers actionable insights\u2014that can be used to increase engagement and conversions during a campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>The benefits of behavioral marketing and behavioral advertising<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Relevancy: <\/b><span style=\"font-weight: 400\">By analyzing a customer\u2019s past behavior, you can create more relevant ads to give users a better (and less spammy) experience.<\/span><\/li>\n\n\n\n<li><b>Efficiency:<\/b><span style=\"font-weight: 400\"> Targeting users who&#8217;ve shown an interest in your products\/services ensures you spend your budget more efficiently.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Improved ROI: <\/b><span style=\"font-weight: 400\">Increasing the relevancy and efficiency of ads will, in turn, lead to a better ROI.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Behavioral targeting examples<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Retargeting ads examples<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can use retargeting advertisements to show advertisements to your website users that are tailored to their actions on your website. Both Facebook and Google offer retargeting adverts. Retargeting adverts are an excellent way to encourage a website visitor to return to your website by showing the relevant ad based on their past behavior. Here\u2019s how a couple of large brands use retargeting adverts to increase sales:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.digitaltrainingacademy.com\/casestudies\/2017\/11\/neutrogena_uses_consumer_data_to_create_relevant_product_pairings_to_drive_instore_sales.php\"><b>Neutrogena<\/b><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neutrogena, a well-known beauty brand, used customers\u2019 past shopping cart behavior to increase sales. Knowing that 75% of its customers were purchasing products from one segment of its range, Neutrogena decided to take action to increase the number of products purchased by existing customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company used historic shopping cart data to create product pairings: products that went well together and also reflected historic customer buying patterns \u2014 think mascara and eye makeup remover, for example.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2019\/12\/Behavioral_Targeting_6-409x500.jpg\" alt=\"neutrogena-behavioral\" style=\"aspect-ratio:0.818;width:409px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Armed with customers\u2019 purchase behaviors, Neutrogena created banner advertisements and videos displaying product pairing, product information, and \u2013 last but not least \u2013 coupons to encourage sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, these product pairing adverts were displayed to customers based on their past purchasing patterns. The results speak for themselves. Neutrogena got a \u00a35.84 return on behavioral advertising spend (ROAS) and exceeded its own benchmark by 289%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.digitaltrainingacademy.com\/casestudies\/2017\/01\/facebook_case_study_luxury_wristwear_brand_shows_targeting_and_sales_go_handinhand.php\"><b>Aurum Brothers<\/b><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This luxury male watch brand used its users\u2019 website behaviors and Facebook retargeting advertisements to increase sales and brand awareness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">The campaign segmented the company\u2019s existing website users into three groups:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">People who had added an item to their baskets<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">People who had viewed specific items<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">People who had visited the website<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">As well as designing specific adverts for each group, Aurum Brothers tested different ad settings such as bid options and ad objectives.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2019\/12\/Behavioral_Targeting_7-403x500.jpg\" alt=\"aurum-brothers-targeting\" style=\"aspect-ratio:0.806;width:403px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Facebook retargeting based on customer behavior was highly successful for the company. <\/span><span style=\"font-weight: 400\">They reported 100% increases month on month and an increase of 50% in revenue.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Behavioral email marketing<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One example of behavioral marketing is behaviorally targeted email campaigns. Email campaigns can be triggered by actions taken on a website, such as subscribing to a newsletter, adding an item to the cart, or viewing the sales page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Here\u2019s an example of behavioral email marketing in real life:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.digitaltrainingacademy.com\/casestudies\/2016\/05\/email_case_study_closet_london_gets_50_times_more_conversions_through_personalisation.php\"><b>Closet London<\/b><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A clever way to use behavioral targeting is to segment your customers based on their stage in the buying cycle, and then retarget them with email campaigns specific to their shopping journey.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">And that\u2019s exactly what clothing brand Closet London did.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company split its customer base into four groups based on their past purchases and implemented email marketing workflows specific to each group. The groups were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">one-time purchases<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">repeat purchases<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">loyal customers<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">dormant customers<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">If a customer is categorized as a dormant customer, they will be sent an email about the latest collection. Then, if no conversion takes place within two weeks, the brand encourages the user to re-engage by emailing them a discount offer.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2019\/12\/Behavioral_Targeting_5-500x305.jpg\" alt=\"closet-london-targeting\" style=\"aspect-ratio:1.639344262295082;width:500px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">But Closet London doesn\u2019t stop there. The clever clothing brand also sends a variety of other email campaigns tailored to both new users (e.g. a welcome email campaign) and past customers (e.g. an email workflow based on the items they\u2019ve purchased in the past).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">If you\u2019re concerned that too many emails may annoy your customers, don\u2019t be.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By segmenting customers based on their actions on your website, you ensure that you\u2019re sending well-timed, relevant, and useful emails to the correct segmentation of your customers. Do it successfully and you might get results like Closet London \u2014 an increase in revenue of 2900%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Location-based advertising<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">By using location-based advertising (LBA) you can adapt your marketing message based on where your target consumers are geographically.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">It even allows you to tailor your message based on the proximity to stores, the weather, transport routes, and so on. This means that you can create messages that make sense, given the location or the weather they are experiencing.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Here are some examples of brands using location-based advertising to generate sales and build brand awareness:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.digitaltrainingacademy.com\/casestudies\/2017\/06\/mobile_case_study_timberland_drives_store_footfall_with_location_ads.php\"><b>Timberland<\/b><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Timberland wanted to drive a younger demographic of customers to visit its physical stores and stockists.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Timberland used a combination of data, including whether a user had recently visited a brick-and-mortar store and how close they were to a store at the time.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2019\/12\/Behavioral_Targeting_2-500x319.jpg\" alt=\"timberland-targeting\" style=\"aspect-ratio:1.567398119122257;width:500px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">The brand used technology to draw polygons around Timberland stores to target people in the \u201cmindset to purchase footwear.\u201d&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">The campaign results showed an increase in-store visits by 6.2%, with, notably, 20% of these visits within 24 hours of the user viewing the advertising campaign.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.digitaltrainingacademy.com\/casestudies\/2016\/05\/mobile_case_study_neutrogena_sun_activated_advertising.php\"><b>Neutrogena (again)<\/b><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">We\u2019ve already discussed how Neutrogena used customers\u2019 past shopping cart behaviors to increase its sales, so we know that the beauty brand is no stranger to behavioral targeting.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">However, its next strategy \u2013 to advertise a new sunscreen \u2013 was rather ingenious.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Not happy to only target customers based on weather forecast apps, Neutrogena used real-time UV conditions, the time of day, and the proximity to shops selling Neutrogena to target potential customers.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Imagine browsing your phone on an unexpectedly hot summer\u2019s day. You flick through Facebook and see a Neutrogena advert. You head to your nearest store and, surprise, surprise, it sells Neutrogena.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Which sunscreen will you purchase? I\u2019m going to bet it\u2019s Neutrogena.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Again, the results are stellar. Within a couple of months, the campaign increased awareness of the sunscreen from zero to 63% and increased purchase intent to more than 40%.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Suggested selling examples<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Suggested selling is simply offering choices based on items that customers have already purchased. Suggested selling can come in the form of upselling or cross-selling, neither of which are new to the retail world.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.amazon.co.uk\/\"><b>Amazon<\/b><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">No article about suggested selling would be complete without discussing Amazon, arguably the Godfather of this technique.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">According to this source, <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/how-retailers-can-keep-up-with-consumers\"><span style=\"font-weight: 400\">more than a third<\/span><\/a><span style=\"font-weight: 400\"> of Amazon\u2019s revenue comes from its recommendation engine.&nbsp;<\/span><span style=\"font-weight: 400\">That\u2019s massive, but how does it work? Well, in a handful of ways.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2019\/12\/Behavioral_Targeting_3-500x243.jpg\" alt=\"amazon-targeting\" style=\"aspect-ratio:2.05761316872428;width:500px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><b>Recommended for You<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">On Amazon\u2019s home page, you can click on a \u201cYour Recommendations\u201d link. This directs you to a page full of products recommended just for you.&nbsp;<\/span><span style=\"font-weight: 400\">By suggesting a selection of products from the categories you\u2019ve already viewed, Amazon aims to encourage you to click and buy additional items.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Frequently Bought Together<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">By adding a \u2018frequently bought together\u2019 section below your cart, Amazon successfully manages to increase your order value.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Browsing History<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Amazon also shows you a history of the items you\u2019ve purchased on Amazon. The fact that you\u2019ve already viewed it signals that you\u2019ve previously been interested in purchasing it, so it\u2019s an easy way for Amazon to remind you of the product.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.digitaltrainingacademy.com\/casestudies\/2015\/09\/kids_clothing_maker_gets_89_turnover_boost_through_cart_abandonment_strategy.php\"><b>Sunuva&nbsp;<\/b><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Sunuva may be a less well-known brand on the list, but its use of behavioral targeting has generated excellent results.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">This UK-based kid\u2019s clothing company wanted to increase sales, but with a small team, whatever the solution, it needed to be automated and easy to implement.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">One of the core elements to increase sales was to focus on and reduce cart abandonment rates.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2019\/12\/Behavioral_Targeting_4-500x275.jpg\" alt=\"sunuva-targeting\" style=\"aspect-ratio:1.8181818181818181;width:500px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">After a website redesign, Sunuva was able to use browsing behavior and real-time crowd-sourced data from other visitors.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">This enabled the company to present its website visitors with relevant product recommendations, as well as email campaigns with content tailored to the customer, instead of generic offers.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Remarkably, the changes increased turnover by nearly 9% from the very first day.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is behavioral targeting slowly replacing demographic targeting?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Demographic data is limited.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Age, location, and income are all great factors in helping marketers create targeted messages. However, demographic data is fairly restricted when it comes to understanding the needs, wants, habits, and pain points of your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Demographic data won\u2019t tell you much about your customers\u2019 behavior. Using strictly demographic data is often a hit-or-miss game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using behavioral data, marketers can target their own visitors by knowing which pages they\u2019ve visited and what they\u2019ve left in their carts. It allows for extremely precise targeting that cannot be achieved using demographic data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Getting customers\u2019 attention is harder than ever.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With more and more people ignoring generic ad formats, marketers worry that traditional PPC advertising and display ads are losing momentum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Demographic data is used by everyone<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most demographic data can be accessed by anyone, including your competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To keep their edge, marketers should use their own customer\u2019s data to create more personalized online experiences. That way, marketers can achieve greater ROAS and ROI while ensuring their customers are exposed to the right ads, at the right time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The next step of behavioral marketing: emotional personalization<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Emotions play a pivotal role in every step of the buying process. To truly connect with consumers, brands must decode not just their behaviors, but also the emotional motivations behind their decisions. Purchasing decisions are not always rational, and not everyone reacts in the same way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Wingify\u2019s new hyper personalization software, EmotionsAI, you can craft tailored messages for each visitor type, analyze data to discern their desires, conduct experiments to refine messaging and design personalized journeys that cater to specific emotional triggers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stay ahead of the curve in experience optimization with EmotionsAI \u2013 the ultimate tool for mastering emotional personalization. Dive into emotional personalization with sophisticated algorithms to anticipate buying patterns and tailor experiences accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Behavioral targeting marketing and advertisement tactics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Leverage upselling &amp; cross-selling<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Knowing what your customers love and how they interact with your business is a massively powerful tool to suggest additional products to them.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take Spotify. They track the music we listen to and the frequency at which we do it, and then craft personal ads based on our preferences to sell concert tickets and bring us back to their app. Behavioral marketing is that powerful.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2018\/12\/image5-1-333x500.jpg\" alt=\"Spotify uses customer data\" style=\"aspect-ratio:0.666;width:333px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">If your company has any e-commerce activities, then you\u2019re likely already familiar with cross-selling and suggested products: techniques that are also powered by behavioral marketing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2018\/12\/Webp.net-compress-image-1-1024x338.jpg\" alt=\"Macy uses product recommendations\" style=\"aspect-ratio:3.0366492146596857;width:580px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">As an example, Macy\u2019s uses product recommendations to promote related products based on customers\u2019 data, to increase basket value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Use behavioral email marketing campaigns<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/firstpagesage.com\/reports\/conversion-rate-by-traffic-source\/\" target=\"_blank\" rel=\"noopener\">FPS<\/a> research insights, email marketing still delivers the highest conversion rates when it comes to selling products and services.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2024\/06\/conversion-rate-by-traffic-source-tn-500x354.webp\" alt=\"FPS research insights\" style=\"aspect-ratio:1.4124293785310735;width:500px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Knowing this, marketers can strengthen their email marketing campaigns by using behavioral targeting tactics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Basically, behavioral email marketing consists of sending targeted emails to users based on their past actions on a website (cart abandonment, pages visited, newsletter subscription, etc.).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take this example: Quora\u2019s goal is for you to return to their website as much as possible.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2018\/12\/image2-3-500x282.jpg\" alt=\"Quora uses behavioral marketing to draw back users\" style=\"aspect-ratio:1.7730496453900708;width:500px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">By knowing which pages you\u2019ve read in the past, Quora is able to send personalized emails highlighting similar topics to pique your interest and draw you back to their site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is behavioral targeting on an individual scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Leverage Facebook, Google, and other retargeting services<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting and remarketing are common tactics used to target potential customers who\u2019ve previously visited your website by showing them ads on other websites (like online publications, social networks, or even game sites).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are several ad networks that support retargeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among them, Facebook and Google are the most common options because they reach large audiences and provide accurate data and analysis on the generated sales. They also boast a lot of integrations with third-party data analysis tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nowadays, the number of factors that can be tracked is impressive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which pages have been visited?<\/li>\n\n\n\n<li>How long were the sessions?<\/li>\n\n\n\n<li>Which products were bought?<\/li>\n\n\n\n<li>What was the average order value?<\/li>\n\n\n\n<li>How many products were purchased?<\/li>\n\n\n\n<li>How long has it been since a visitor\u2019s last session?<\/li>\n\n\n\n<li>Which customers have added a product to the cart and then abandoned it?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Once marketers have gathered enough behavioral data, they can proceed to create user segments based on behavioral traits and show them highly relevant ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of retargeting:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say your e-commerce generates high cart abandonment rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">You can create a user segment based on people who have abandoned a specific product (say, your best seller) in their cart and create an ad that will target these users. To increase its efficiency, you can create a sense of urgency by offering them a discount provided that they buy the item now.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you successfully target the right people, your ad\u2019s audience is now exclusively composed of potential customers who already know your product, thus generating much higher conversion rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although we\u2019ve talked a lot about Facebook and Google\u2019s retargeting features, do not forget that other advertising platforms (like Outbrain or Criteo) can also provide remarketing services.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2018\/12\/image13-500x238.png\" alt=\"A retargeted ad appears on Forbes\" style=\"aspect-ratio:2.100840336134454;width:500px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Your retargeted ads can appear on many websites, including major online publications such as Forbes or WSJ, depending on your audience\u2019s habits and digital media consumption.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Go granular with precise geographic targeting<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re selling products or services, knowing the precise geolocation of your visitors (thanks to their IP addresses) can make a huge difference in your campaign\u2019s success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Let\u2019s pretend that you run a clothing company that sells year-round fashion. Using your data analytics tool, you could create user segments based on their geolocation to advertise clothes that are relevant to them, given their current browsing location.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geo-targeted ads can also be served at a city level, meaning that marketers can tailor ads to reach a restricted but qualified audience. This can be especially useful for companies that rely on their respective offices to carry out their business activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using geo-targeted advertising, marketers are able to create specific, tailored audiences that leverage both behavioral and demographic parameters to ensure their campaign\u2019s success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Experiment with personalized coupons, offers, and discounts<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Website personalization consists of crafting customized experiences based on consumers\u2019 wants, needs, and past actions as opposed to offering a single, generic experience to all consumers regardless of their preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retail and tech giants like Amazon have long started to implement some level of website personalization (like wishlists and recommended products). Displaying different content based on a visitor\u2019s personal preferences has become an essential marketing technique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People don\u2019t hate ads, they hate irrelevant ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing this, marketers can create segment-based ads to increase relevancy and boost engagement.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2018\/12\/image3-2-500x253.png\" alt=\"targeted popup ad\" style=\"aspect-ratio:1.976284584980237;width:500px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This targeted pop-up ad has an offer enclosed to deter users from leaving the site. By using an all-in-one CRO solution (like Wingify) you can implement customized content on any page you want and craft your own display rules based on your consumers\u2019 data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How to create a personalized experience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our team at Wingify knows how much of an impact customized experiences can make on our clients\u2019 online revenue. So, we implemented a loyalty overlay pop-up for one of our French fashion retailers. This overlay pop-up would only appear for loyal customers and reward them with a limited discount.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our goal was to increase customer retention while maximizing revenue from returning customers, boosting brand loyalty in the very competitive French fashion environment.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/2018\/12\/image12-500x295.jpg\" alt=\"popup image\" style=\"aspect-ratio:1.694915254237288;width:500px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Getting started with behavioral marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Behavioral marketing is a powerful way to carry out your marketing strategy. It uses the behaviors of your website visitors and customers to create highly relevant content that encourages them to make a purchase at your website or even in your online store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article has discussed some examples of brands successfully using behavioral marketing, but now it\u2019s over to you to try it out for yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start by choosing one of the tactics shown in this article and see how it can make your advertising more relevant and successful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re in an era of banner blindness. People increasingly ignore irrelevant ads while being more receptive to tailored online experiences that speak to their needs and wants. To keep a competitive edge, marketers need to focus on crafting personalized content and user experiences to increase their ad engagement and boost revenue. Welcome to the world&#8230;<\/p>\n","protected":false},"author":1444,"featured_media":115965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10576],"tags":[10801],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-111887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalization","tag-personalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Behavioral Targeting Tactics to Boost Conversions (+Examples)<\/title>\n<meta name=\"description\" content=\"Learn how big brands used behavioral targeting to create more relevant campaigns (for a higher return on investment).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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