{"id":111883,"date":"2019-10-29T16:29:57","date_gmt":"2019-10-29T16:29:57","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/seo-lead-gen\/"},"modified":"2026-09-03T14:31:39","modified_gmt":"2026-09-03T09:01:39","slug":"seo-lead-gen","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/seo-lead-gen\/","title":{"rendered":"A Guide to Boosting Lead Generation With SEO"},"content":{"rendered":"<p><span style=\"font-weight: 400\">There are several elements that go into creating a successful marketing plan for our digital era\u2014with two important tactics being lead generation and SEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Lead generation is the process of cultivating an interest in your business to build an ongoing list of potential clients (or \u2018leads\u2019). As I mentioned in a previous article on <a href=\"https:\/\/wingify.com\/blog\/4-strategies-b2c-lead-generation\/\">B2C<\/a> and <a href=\"https:\/\/wingify.com\/resources\/\">B2B<\/a> lead generation\u2014all businesses need a steady stream of leads to grow and survive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">SEO, or search engine optimization, is the practice of refining web pages to ultimately improve their ranking on search engine results pages. The goal here is to have search engines (like Google) return links to your website when a user types in a relevant question or query. The higher your website ranks, the higher the likelihood that users will click, which not only increases the organic traffic to your website but your company\u2019s online visibility.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-38074 aligncenter\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/image2-5-300x190.jpg\" alt=\"seo \" width=\"412\" height=\"262\" \/><\/p>\n<p><span style=\"font-weight: 400\">At this point, you may be wondering what the connection is between these two strategies. First, it\u2019s important to clarify that SEO and lead generation are not one and the same. SEO is focused on increasing web traffic. Lead generation is focused on increasing the number of clients\/potential clients for your business. However, SEO can complement lead gen efforts by driving awareness for your company via organic traffic to the site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this guide, we\u2019ll cover the ways in which you can effectively utilize SEO to help with your lead generation efforts, as listed below:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Audit Your Website<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Perform Keyword Research<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Update Existing On-page Content\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Benchmark Your Competitors Performance<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create An Ongoing Content Strategy<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create a Backlink Strategy <\/span><\/li>\n<\/ul>\n<p>Let&#8217;s begin.<\/p>\n<h2><b>Audit Your Website<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Auditing your website is necessary to know which web pages are performing well and which need improvement. Which is why we suggest crawling your site as the first step. Luckily, there are various tools available to help with this.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-38072 aligncenter\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/image1-11-300x169.png\" alt=\"website metrics\" width=\"392\" height=\"222\" \/><\/p>\n<p><span style=\"font-weight: 400\">For instance, <\/span><a href=\"https:\/\/www.screamingfrog.co.uk\/\"><span style=\"font-weight: 400\">Screaming Frog<\/span><\/a><span style=\"font-weight: 400\"> is a UK based search marketing agency that offers a free version of its website crawler. This tool can crawl your website and find broken links (404 errors), titles and meta descriptions that are over the recommended character limit (or even worse: missing), duplicate content, and so on\u2014so you can fix these issues that are negatively impact ranking.\u00a0<\/span><\/p>\n<h2><b>Check for Speed<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Fast-loading pages aren\u2019t just important for the <a href=\"https:\/\/wingify.com\/web-experimentation\/\" target=\"_blank\" rel=\"noopener\">user experience<\/a>. Slow load times on desktop and mobile devices can negatively impact a site\u2019s ranking as well, and contribute to high bounce\/exit rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Try using<\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"> <span style=\"font-weight: 400\">Google\u2019s PageSpeed test<\/span><\/a><span style=\"font-weight: 400\"> to analyze specific web pages on your site for speed. It\u2019s a free tool that also offers suggestions on how to improve the performance of those pages\u2014a win-win.\u00a0<\/span><\/p>\n<h2><b>Perform Keyword Research<\/b><\/h2>\n<p><span style=\"font-weight: 400\">As mentioned above, a central element of SEO is having your content surface for relevant keywords. Which is why <\/span><i><span style=\"font-weight: 400\">keyword research<\/span><\/i><span style=\"font-weight: 400\"> is so important for steering SEO strategy and understanding topics of interest for your target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Don\u2019t create content based on assumptions or abstract terminology that people aren\u2019t searching for\u2014it\u2019s a shot in the dark that more often than not, won\u2019t work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Identify the main keyword(s) for your business and build out a list of related terms and queries from there. These keywords should be the building blocks for an SEO content strategy. SEMRush Magic Keyword finder is a great tool, or there are free options like <\/span><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\"><span style=\"font-weight: 400\">UberSuggest<\/span><\/a><span style=\"font-weight: 400\"> that analyze keywords and generate similar terms to help with this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The relevant keyword for an article or blog post should be one of the first (if not <\/span><i><span style=\"font-weight: 400\">the <\/span><\/i><span style=\"font-weight: 400\">first) word in the titles and meta-description of your content so it\u2019s recognized by search engine crawlers.\u00a0<\/span><\/p>\n<h2><b>Update Existing On-Page Content\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400\">People want to read content that\u2019s useful, engaging, and accessible. While SEO helps drive people <\/span><i><span style=\"font-weight: 400\">to<\/span><\/i><span style=\"font-weight: 400\"> your website, it\u2019s the quality of the content and the user experience that will get people to stay.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, take a look at the existing content on your website. Is the language clear and concise? Does it offer insight or value to readers? A few SEO tips for website content: organize sections with headers and focus on a healthy blend of context and scannability (bullet points, numbered lists, etc.) and include images with alt descriptions, which will help search engines crawling.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, analyze page performance with your analytics tool (e.g. Google Analytics) and identify areas of your site that have high bounce rates (anything over 60%). These are the areas that should be prioritized when refining existing content.\u00a0<\/span><\/p>\n<h2><b>Benchmark Your Competitors Performance<\/b><\/h2>\n<p><span style=\"font-weight: 400\">It may seem like a rather complicated task\u2014analyzing your competitors\u2019 performance with SEO lead generation\u2014but it doesn\u2019t have to be.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Keep a record of your competitor\u2019s positions in search for the same or similar queries and analyze how well that page performs. If a competitor is performing better than you for the same search terms, dig into why this may be. Consider the structure of their posts, how they\u2019re written, backlinks, and so on in this evaluation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Understanding how similar content performs will help you parse out effective strategies for your own efforts\u2014and can highlight aspects of your current strategy that may be dated and need updating, or even technical issues that are hindering your ranking.\u00a0<\/span><\/p>\n<h2><b>Create an Ongoing Content Strategy\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400\">A steady stream of content that provides value to your target audience is key for lead generation. Once visitors realize that your insight can be of use to them in their day-to-day, they\u2019ll be more willing to sign up for regular newsletters or fill out forms to access gated content.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-38077 aligncenter\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/image3-4-300x228.jpg\" alt=\"content digital\" width=\"329\" height=\"250\" \/><\/p>\n<p><span style=\"font-weight: 400\">This is why it\u2019s important to create a content calendar to help your team stay organized and on a regular publishing schedule. Organize articles and topics by theme based on your keyword research. This will make sure you\u2019re putting out content that people are looking for, which means a larger, more engaged audience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An ongoing content strategy, combined with keyword research, will significantly assist any SEO lead generation campaign as creating content people are looking for will increase brand presence in search and bring in those all-important leads.<\/span><\/p>\n<h2><b>Create a Backlink Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Backlinks are created when different websites link to one another. These links are crucial in improving ranking, as it\u2019s seen as a vote of credibility for your content by search engines. However, not all backlinks are ranked the same. These inbound links need to make sense (not just linking to a random, unrelated piece of content). Getting a backlink from a trustworthy site with a high domain authority is key.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, for a backlink to have a positive impact on your web page ranking, it needs to have the tag \u2018rel=follow.\u2019 This essentially is a signal to site crawlers that they should follow this link to the corresponding website. No follow links (that have the tag \u2018rel=nofollow\u2019) tell search engine crawlers the opposite, and prevent the link equity from being passed through.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">While backlinks are a huge component of SEO, building these inbound links can be tougher than it sounds. Remember that Google is highly suspicious of any artificial linking activities and will penalize sites that have backlinks that don\u2019t appear to be organic or link to irrelevant content\u2014we do not recommend buying links or resorting to shady strategies when it comes to inbound links. More likely than not, it will backfire and hurt your ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instead, look at your website\u2019s current backlink profile and see if there are any broken links that need to be fixed\u2014this is an easy way to improve SEO while you work on getting high domain authority backlinks from other sites. On that end, consider existing relationships your brand has and if there are any opportunities for there to gain a backlink\u2014perhaps with a guest post or if you spot an article of theirs that could benefit from linking to one of your site\u2019s articles (to provide additional context to the topic).\u00a0<\/span><\/p>\n<h2><b>Key Takeaways<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Creating an SEO lead generation campaign is not only going to ensure your ongoing marketing efforts stand a great chance of succeeding in an oversaturated market, but it will also help future-proof your web content by maximizing the opportunities to gain new leads with a strong online presence and a great user experience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are several elements that go into creating a successful marketing plan for our digital era\u2014with two important tactics being lead generation and SEO.\u00a0 Lead generation is the process of cultivating an interest in your business to build an ongoing list of potential clients (or \u2018leads\u2019). As I mentioned in a previous article on B2C&#8230;<\/p>\n","protected":false},"author":1454,"featured_media":115078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10806],"tags":[10867],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-111883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization","tag-traffic-acquisition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide to Boosting Lead Generation With SEO - Wingify Blog<\/title>\n<meta name=\"description\" content=\"SEO is not the same as lead generation. But these two tactics can complement each other to drive interest and visibility for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wingify.com\/blog\/seo-lead-gen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to Boosting Lead Generation With SEO - Wingify Blog\" \/>\n<meta property=\"og:description\" content=\"SEO is not the same as lead generation. 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