{"id":111879,"date":"2019-11-04T11:31:41","date_gmt":"2019-11-04T11:31:41","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/mobile-stick-to-scroll\/"},"modified":"2026-09-03T16:13:21","modified_gmt":"2026-09-03T10:43:21","slug":"mobile-stick-to-scroll","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/mobile-stick-to-scroll\/","title":{"rendered":"Should you Make the Main CTA on Mobile &#8216;Stick-to-Scroll&#8217;?"},"content":{"rendered":"<p>\u201cOh man, sorry, my big thumbs!\u201d my friend says, half laughing next to me. \u201cOh my god, now I\u2019ve lost it!\u201d I peer over my shoulder to glance at her screen &#8211; the film we want to see is starting in two minutes, and we\u2019ve spent the last 10 trying to buy the tickets on her phone.<\/p>\n<p>\u201cWe\u2019re definitely going to miss the previews -\u201d I start to say. \u201cSorry, walking and scrolling is hard!\u201d She says huffily.<\/p>\n<p>I see her scrolling and pinching the screen, presumably trying to find the \u2018confirm payment\u2019 button she\u2019d been having trouble with earlier.<\/p>\n<p>\u201cOk seriously, where is the stupid button?\u201d She hits the back arrow.<\/p>\n<p>\u201cOh nooo, don\u2019t do that!\u201d I say. \u201cYou&#8217;re going to have to enter your card details all over again!\u201d\u00a0 \u201cLet\u2019s just buy the tickets when we get there at the counter. I know there\u2019ll be a line, but this site is useless.\u201d<\/p>\n<p>\u201cOk fine,\u201d my friend says, pocketing her phone. We both sprint to the cinema.<\/p>\n<p>This little scenario begs the question &#8211; <strong>could that user experience have been better by simply adding a stick-to-scroll CTA?<\/strong> The short answer: <em>Yes.<\/em><\/p>\n<h2>The Mobile Mind Shift, Thumb Zone and Thinking Contextually<\/h2>\n<blockquote><p>\u201cOur lives have become a collection of mobile moments in which we pull out a mobile device to get something done immediately wherever we are.\u201d<\/p><\/blockquote>\n<p>Forrester Research\u2019s <a href=\"https:\/\/www.amazon.com\/Mobile-Mind-Shift-Engineer-Business\/dp\/0991361008\" target=\"_blank\" rel=\"noopener noreferrer\">Ted Schadler<\/a> wrote these words when describing his idea of the \u2018mobile mind shift\u2019 back in 2014.<\/p>\n<p>He was describing the impact of mobile technology on our daily lives, and what people all over the world have come to expect from their tablets and smartphones &#8211; and brands at large &#8211; namely:<\/p>\n<ul>\n<li>Usability, accessibility, availability<\/li>\n<li>Convenience and agility<\/li>\n<li>Contextuality<\/li>\n<\/ul>\n<p>These are big concepts that need to be applied to an entire business model, of course.<\/p>\n<p>Zooming in on the micro-context of UI design, applying the principles of the \u2018mobile mind shift\u2019 can mean something as simple as <strong>making a main CTA easy-to-use, accessible and contextual<\/strong>.<\/p>\n<figure id=\"attachment_37478\" aria-describedby=\"caption-attachment-37478\" style=\"width: 957px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37478 size-full\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/thumb-zone-mapping-opt.png\" alt=\"thumb-zone-mapping-opt\" width=\"957\" height=\"618\" \/><figcaption id=\"caption-attachment-37478\" class=\"wp-caption-text\"><a href=\"https:\/\/www.smashingmagazine.com\/2016\/09\/the-thumb-zone-designing-for-mobile-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">Image Source<\/a><\/figcaption><\/figure>\n<p>Above is an illustration of <a href=\"http:\/\/shop.oreilly.com\/product\/0636920013716.do\">Steven Hoober\u2019s<\/a> notion of \u2018the thumb zone\u2019, or \u201cthe most comfortable area for touch with one-handed use.\u201d<\/p>\n<p>Chances are, if your main CTA doesn\u2019t fall within the \u2018natural\u2019 reach zone, <em><strong>it\u2019s going to cause frustration.\u00a0<\/strong><\/em><\/p>\n<p>What\u2019s worse is when your website or mobile app visitor starts scrolling and actually<strong> loses sight of your CTA<\/strong> &#8211; as we know, real estate on mobile is hard to come by, and every millimeter needs to be carefully thought through.<\/p>\n<p><strong>Browsing or goal-oriented searching on mobile is not the same as on desktop.<\/strong> When we\u2019re looking to buy a movie ticket on mobile, we\u2019re very likely walking around, multitasking or in a hurry. When we\u2019re buying one on desktop, we\u2019re likely to be less distracted, and can take our time.<\/p>\n<p><strong>On mobile,<em> we&#8217;re in the moment.<\/em><\/strong> The UX and UI needs to take into account this context.\u00a0 Enlarged, stick-to-scroll CTAs &#8211; at least the main ones &#8211; can help an end user who\u2019s in a hurry, distracted, using their phone with one hand while buying a metro ticket with the other, and who\u2019s phone screen is a fraction of the size of their laptop\u2019s.<\/p>\n<p>The French fashion retailer \u00dcnkut saw the effectiveness of a sticky CTA firsthand after running an <a href=\"https:\/\/wingify.com\/web-experimentation\/\" target=\"_blank\" rel=\"noopener\">A\/B test<\/a> on its mobile product pages. From this test, CTA clicks increased by 55%, and transactions grew by 7%.<\/p>\n<figure id=\"attachment_18858\" aria-describedby=\"caption-attachment-18858\" style=\"width: 581px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18858 size-full\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/unkut.png\" alt=\"unkut\" width=\"581\" height=\"597\" \/><figcaption id=\"caption-attachment-18858\" class=\"wp-caption-text\">The French fashion retailer \u00dcnkut saw the effectiveness of a sticky CTA firsthand after running an A\/B test on its mobile product pages. From this test, CTA clicks increased by 55%, and transactions grew by 7%.<\/figcaption><\/figure>\n<p>That\u2019s why, by and large, the usefulness of stick-to-scroll CTAs on mobile for increasing conversions is no myth &#8211; we\u2019ve collected countless use cases, from e-commerce to telecommunications, that prove its effectiveness. <strong>So we\u2019re ready to label this \u2018myth\u2019 <em>true<\/em><\/strong> &#8211; and if you have questions on how to apply a stick-to-screen element, don\u2019t hesitate to reach out.<\/p>\n<hr \/>\n<p><em>CRO Myth Busters is a mini series for conversion rate optimization professionals. We take a quick look at commonly held CRO beliefs and determine if they\u2019re true, sometimes true, or simply CRO myths!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We dive into whether mobile experiences should keep or ditch the &#8216;stick-to-scroll&#8217; call to action in our latest Myth Busters article.<\/p>\n","protected":false},"author":1454,"featured_media":115048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10806],"tags":[10862],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-111879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization","tag-myth-buster"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should you Make the Main CTA on Mobile &#039;Stick-to-Scroll&#039;? 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