{"id":111872,"date":"2019-08-21T09:16:36","date_gmt":"2019-08-21T09:16:36","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/write-user-satisfaction-survey\/"},"modified":"2026-09-02T20:47:17","modified_gmt":"2026-09-02T15:17:17","slug":"write-user-satisfaction-survey","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/","title":{"rendered":"How To Write A Good User Satisfaction Survey"},"content":{"rendered":"<p>The sign of an excellent product or service is one that\u2019s designed to suit the customer &#8211; whether that\u2019s addressing a problem they may have or simply providing them with an experience that puts them at the center of it. Whether you\u2019re running a B2B or B2C business, <strong>gaining customer feedback on their experience is essential for growing and developing your business<\/strong>, as well as improving on areas they found issues with. Customer satisfaction is imperative for the ongoing success of any business but it can sometimes prove to be rather tricky to get customers to give feedback on their experience in the first place.<\/p>\n<p>Unlike NPS surveys where the purpose is to keep it short and sweet, the user satisfaction survey allows businesses to ask <strong>more in-depth questions<\/strong> and can enable customers to give more details about their experiences. <strong><em>But how do you write a survey that engages and interacts with customers enough to gain responses from them?\u00a0<\/em><\/strong><\/p>\n<p>We explore some great tips to writing good user satisfaction surveys that will not only get you the responses you\u2019re looking for, but help improve your business based on previous customer experiences.<\/p>\n<h2>Open With The Right Questions<\/h2>\n<p><a href=\"https:\/\/wingify.com\/blog\/net-promoter-score-nps-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">In a previous article on NPS surveys<\/a>, I touched on starting with the \u2018right\u2019 questions and the same applies for starting with a good user satisfaction survey &#8211; start by asking them directly about the product or service they have just used. Opening a satisfaction survey with the right type of question will enable customers to answer directly, avoiding any vague responses or possible misinterpretation. After all, you\u2019re looking for constructive feedback about your business, so make sure your questions allow them to do this. Here are some great opening questions to try:<\/p>\n<ul>\n<li>How often do you use the product or service?<\/li>\n<li>What do you like best about the product or service?<\/li>\n<li>What area would you improve on?<\/li>\n<\/ul>\n<p>Encourage customers to give you more detailed responses with open text replies. By giving them the freedom and space to explain or describe their experience in detail, you will gain much more insight and obtain more information than simply asking them to tick a box or answer a simple yes or no.<\/p>\n<h2>Use Scales or Star Ratings<\/h2>\n<p>Having a scale of 1-10 or 1-5 will allow customers to measure their satisfaction by attributing a number to their experience. It\u2019s up to you to decide which way the scale goes &#8211; with 1 being best or worst. Having a scale can be a great way to quantify satisfaction from customers when using a particular service, for example, but it can also mean customers don\u2019t feel able to share their experiences as they give a number instead. A great way to tackle this is to elaborate after your scale, with a <strong>leading question<\/strong> like:<\/p>\n<p><em>\u2018Why did you rate your experience with this score?\u2019<\/em><\/p>\n<p>The leading question after your scale will empower customers who do want to give a bit more detail about why they scored your business they way they did. There will be a number of customers who don\u2019t feel compelled to elaborate on why they have scored your business with that particular number, so make sure to use their score to help understand what kind of experience they had and perhaps how you can improve for next time.<\/p>\n<p>Remember, the whole purpose is to improve your business from their feedback so if you use a scale, make sure you are clear on what the numbers mean and apply metrics that will look to improve your product or service.<\/p>\n<h2>Include Yes Or No Questions<\/h2>\n<p>A great user satisfaction survey should have a mix of quick answers and<a href=\"https:\/\/www.hotjar.com\/blog\/customer-satisfaction-survey\/\"> \u2018open-ended\u2019 options to allow customers to give more details should they want to<\/a>. Some customers are going to be immediately put off when faced with lots of open-ended questions, as they won\u2019t want to take the time to give you the appropriate feedback, so make sure to mix it up. Include some simple \u2018yes \u2018 or \u2018no\u2019 style questions too to encourage those customers who are time-poor, to answer your survey quickly. Try questions like:<\/p>\n<ul>\n<li>Would you use our services again?<\/li>\n<li>Would you recommend us to friends and family?<\/li>\n<li>Did our services meet your expectations? &#8211; Ask \u2018if not, could you give us a bit more detail\u2019 to allow a customer to describe their experience<\/li>\n<li>Did you find what you were looking for? &#8211; Try offering different responses if they click yes or no here if no &#8211; ask them why<\/li>\n<\/ul>\n<p>Yes or no answers may not appear to give a company enough feedback, but when followed up with a further leading question and open answer, it empowers customers to divulge more about their experience, allowing the brand to learn and look to improve on the particular experience.<\/p>\n<h2>Start to Explore Demographics<\/h2>\n<p>This isn\u2019t compulsory for your customer satisfaction guide but it does really help businesses develop if they have a better profile and understanding of their demographics, as you can really start to <a href=\"https:\/\/wingify.com\/blog\/visitor-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segment your audience<\/a>. If you haven\u2019t already, try to gain further information from existing customers about their personal situation: how old they are, what their employment status is and even where they are in the world. Obtaining this kind of information can really help businesses improve their <a href=\"https:\/\/wingify.com\/blog\/what-is-personalization-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalization approach<\/a> whilst creating a more <a href=\"https:\/\/blog.hubspot.com\/service\/customer-satisfaction-survey-examples\" target=\"_blank\" rel=\"noopener noreferrer\">accurate depiction of the types of customers<\/a> the brand appeals to. Try asking the following:<\/p>\n<ul>\n<li><em>How old are you?<\/em> &#8211; We recommend giving a range of ages, e.g.: 35-50, 51-65<\/li>\n<li><em>Where do you live?<\/em> &#8211; Again, if being town-specific will help, use specific locations. Otherwise, per country is fine<\/li>\n<li><em>What is your marital status?<\/em> &#8211; Be inclusive and try not to unintentionally alienate anyone<\/li>\n<li><em>What is your employment status?<\/em> &#8211; Try to angle it with \u2018self-employed\u2019, \u2018Contractor&#8217;, etc<\/li>\n<\/ul>\n<h2>Try Multiple Choice Questions<\/h2>\n<p>If you\u2019re looking to create customer profiles from their survey answers, try incorporating some multiple-choice questions, too. Giving customers options to choose from often encourages them to complete your survey, as it means they will spend less time overall giving their feedback, but also means you can obtain further details about them as an individual as well as their experience with your brand. Try incorporating the following questions in your next user satisfaction survey:<\/p>\n<ul>\n<li>Which best describes the reason for your visit today &#8211; \u2018Leisure\u2019, \u2018Business\u2019, \u2018just browsing\u2019 etc<\/li>\n<li>What services\/products have you bought from us in the past? Are you looking for similar products\/ services?<\/li>\n<li>What was your main reason for visiting the website\/ store today &#8211; To find out more information? to purchase a specific item? to speak to us directly?<\/li>\n<\/ul>\n<p>These multiple choice answers give enough details about the customers\u2019 experience for business to learn from and will appear to \u2018save time\u2019 as they offer an answer instead of openly asking customers to respond &#8211; a win, win situation for both business and customer!<\/p>\n<h2>Use It To Test New Experiences<\/h2>\n<p>User satisfaction surveys aren\u2019t exclusive to improving customer experience, they can also be used when looking to<strong> launch new products or test a new digital experience,<\/strong> such as a new website or online journey. The best way to get good, productive feedback on prototypes or new designs is to let customers use them and give their own feedback on how it went!<\/p>\n<p>For instance, if you have developed a new website or want to test how well received a new product is, give users the option to use it and create a survey around their experience. Twitter is a great example of a platform that looks for active user feedback each time it rolls out an update, by offering certain users access to their \u2018new look\u2019 platform. The survey allows for tweaks to be made, if required, and saves both time and money addressing any issues further down the line once the product is properly launched.<\/p>\n<p>If you\u2019re looking to try this approach try questions like:<\/p>\n<ul>\n<li><em>Did you find what you were looking for today?<\/em> A \u2018Yes or No\u2019 would be a great option here, with a follow-up if they respond &#8216;no&#8217;<\/li>\n<li><em>How would you rate your experience using the new website?<\/em> &#8211; Use a scale<\/li>\n<li><em>What do you think of the new layout?<\/em> &#8211; Perhaps offer multiple choice answers here to avoid vague answers<\/li>\n<\/ul>\n<p>Ultimately, a good user satisfaction survey can use any or a combination of all of the above elements, as long<strong> as the overall intention of measuring satisfaction and experience is easily quantified<\/strong>, the way you ask customers doesn\u2019t really matter. As long as the responses enable your business to learn and improve areas that customers highlight, the general structure of your survey is up to you!<\/p>\n<p>Don\u2019t forget &#8211; the journey of providing a great customer experience starts at the first point of contact with your business, whether that&#8217;s via social channels, adverts, email marketing or from your website, so next time you\u2019re looking to improve things, start by looking at the experience a customer may get at these various touch points.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wonder why your customers aren\u2019t responding to your satisfaction surveys? We explore the top tips to writing great ones.<\/p>\n","protected":false},"author":1591,"featured_media":115781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10832],"tags":[10855],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-111872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience","tag-insights-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write A Good User Satisfaction Survey - Wingify<\/title>\n<meta name=\"description\" content=\"Ever wonder why your customers aren\u2019t responding to your satisfaction surveys? We explore the top tips to writing great ones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write A Good User Satisfaction Survey - Wingify\" \/>\n<meta property=\"og:description\" content=\"Ever wonder why your customers aren\u2019t responding to your satisfaction surveys? We explore the top tips to writing great ones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Wingify Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-21T09:16:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-02T15:17:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"author\" content=\"Nicolas Marty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Wingify\" \/>\n<meta name=\"twitter:site\" content=\"@Wingify\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicolas Marty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/write-user-satisfaction-survey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/write-user-satisfaction-survey\\\/\"},\"author\":{\"name\":\"Nicolas Marty\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/a82975867a373fe2712c3e513d69b8d0\"},\"headline\":\"How To Write A Good User Satisfaction Survey\",\"datePublished\":\"2019-08-21T09:16:36+00:00\",\"dateModified\":\"2026-09-02T15:17:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/write-user-satisfaction-survey\\\/\"},\"wordCount\":1527,\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/write-user-satisfaction-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/User-Experience-5.png\",\"keywords\":[\"Insights\"],\"articleSection\":[\"User Experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/write-user-satisfaction-survey\\\/\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/write-user-satisfaction-survey\\\/\",\"name\":\"How to Write A Good User Satisfaction Survey - Wingify\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/write-user-satisfaction-survey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/write-user-satisfaction-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/User-Experience-5.png\",\"datePublished\":\"2019-08-21T09:16:36+00:00\",\"dateModified\":\"2026-09-02T15:17:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/a82975867a373fe2712c3e513d69b8d0\"},\"description\":\"Ever wonder why your customers aren\u2019t responding to your satisfaction surveys? We explore the top tips to writing great ones.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/write-user-satisfaction-survey\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wingify.com\\\/blog\\\/write-user-satisfaction-survey\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/write-user-satisfaction-survey\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/User-Experience-5.png\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/User-Experience-5.png\",\"width\":2400,\"height\":2332,\"caption\":\"User Experience 5\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/write-user-satisfaction-survey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"User Experience\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/user-experience\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How To Write A Good User Satisfaction Survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\",\"name\":\"Wingify Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wingify.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/a82975867a373fe2712c3e513d69b8d0\",\"name\":\"Nicolas Marty\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/nicolas-marty-150x150.jpeg\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/nicolas-marty-150x150.jpeg\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/nicolas-marty-150x150.jpeg\",\"caption\":\"Nicolas Marty\"},\"description\":\"Nicolas Marty is Head of Growth for France, Spain, and Italy at AB Tasty, specializing in CRO, acquisition, and data-driven optimization. He previously worked in consulting and data marketing and holds a Master\u2019s degree in marketing from Kedge Business School.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nicolas-marty-37057215a\\\/\"],\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/author\\\/nicolasmarty\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Write A Good User Satisfaction Survey - Wingify","description":"Ever wonder why your customers aren\u2019t responding to your satisfaction surveys? We explore the top tips to writing great ones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/","og_locale":"en_US","og_type":"article","og_title":"How to Write A Good User Satisfaction Survey - Wingify","og_description":"Ever wonder why your customers aren\u2019t responding to your satisfaction surveys? We explore the top tips to writing great ones.","og_url":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/","og_site_name":"Wingify Blog","article_published_time":"2019-08-21T09:16:36+00:00","article_modified_time":"2026-09-02T15:17:17+00:00","og_image":[{"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png","type":"","width":"","height":""}],"author":"Nicolas Marty","twitter_card":"summary_large_image","twitter_image":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png","twitter_creator":"@Wingify","twitter_site":"@Wingify","twitter_misc":{"Written by":"Nicolas Marty","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/#article","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/"},"author":{"name":"Nicolas Marty","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/a82975867a373fe2712c3e513d69b8d0"},"headline":"How To Write A Good User Satisfaction Survey","datePublished":"2019-08-21T09:16:36+00:00","dateModified":"2026-09-02T15:17:17+00:00","mainEntityOfPage":{"@id":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/"},"wordCount":1527,"image":{"@id":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/User-Experience-5.png","keywords":["Insights"],"articleSection":["User Experience"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/","url":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/","name":"How to Write A Good User Satisfaction Survey - Wingify","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/#primaryimage"},"image":{"@id":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/User-Experience-5.png","datePublished":"2019-08-21T09:16:36+00:00","dateModified":"2026-09-02T15:17:17+00:00","author":{"@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/a82975867a373fe2712c3e513d69b8d0"},"description":"Ever wonder why your customers aren\u2019t responding to your satisfaction surveys? We explore the top tips to writing great ones.","breadcrumb":{"@id":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/User-Experience-5.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/User-Experience-5.png","width":2400,"height":2332,"caption":"User Experience 5"},{"@type":"BreadcrumbList","@id":"https:\/\/wingify.com\/blog\/write-user-satisfaction-survey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wingify.com\/blog\/"},{"@type":"ListItem","position":2,"name":"User Experience","item":"https:\/\/wingify.com\/blog\/user-experience\/"},{"@type":"ListItem","position":3,"name":"How To Write A Good User Satisfaction Survey"}]},{"@type":"WebSite","@id":"https:\/\/wingify.com\/blog\/#website","url":"https:\/\/wingify.com\/blog\/","name":"Wingify Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wingify.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/a82975867a373fe2712c3e513d69b8d0","name":"Nicolas Marty","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/nicolas-marty-150x150.jpeg","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/nicolas-marty-150x150.jpeg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/nicolas-marty-150x150.jpeg","caption":"Nicolas Marty"},"description":"Nicolas Marty is Head of Growth for France, Spain, and Italy at AB Tasty, specializing in CRO, acquisition, and data-driven optimization. He previously worked in consulting and data marketing and holds a Master\u2019s degree in marketing from Kedge Business School.","sameAs":["https:\/\/www.linkedin.com\/in\/nicolas-marty-37057215a\/"],"url":"https:\/\/wingify.com\/blog\/author\/nicolasmarty\/"}]}},"_links":{"self":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/111872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/users\/1591"}],"replies":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/comments?post=111872"}],"version-history":[{"count":1,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/111872\/revisions"}],"predecessor-version":[{"id":114430,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/111872\/revisions\/114430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media\/115781"}],"wp:attachment":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media?parent=111872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/categories?post=111872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/tags?post=111872"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/feature?post=111872"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/industry-type?post=111872"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/product?post=111872"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/role?post=111872"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/region?post=111872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}