{"id":111870,"date":"2019-07-10T08:30:48","date_gmt":"2019-07-10T08:30:48","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/instagram-followers\/"},"modified":"2026-09-04T15:58:46","modified_gmt":"2026-09-04T10:28:46","slug":"instagram-followers","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/instagram-followers\/","title":{"rendered":"How to Get More Instagram Followers for Your Retail Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Changes in shopping habits, advances in technology, and a more competitive landscape mean that high street brands are closing or reducing their physical locations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses used to be able to get by with a website and basic social media profiles, but now, in order to survive as a retail brand you have to work harder than ever to reach, attract, and engage with shoppers online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users want to engage with brands in a personal way. As a brand, you need to build a community, establishing rapport with your existing and potential customers, and <a href=\"https:\/\/wingify.com\/blog\/storytelling-in-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">tell your brand story<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this purpose, Instagram outperforms all other platforms. Arguably, it\u2019s the best place for you to promote your brand and engage with your users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with a massive <a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">one billion monthly active users and 500 million daily users<\/a>, it\u2019s hardly surprising that savvy retail brands include increasing their Instagram followers in their social media strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it\u2019s more than just the sheer size of Instagram\u2019s audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take a moment to consider these statistics about <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-for-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\">actions consumers take after they\u2019ve followed a brand:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>87% <a href=\"https:\/\/wingify.com\/blog\/instagram-followers\/\" target=\"_blank\" rel=\"noopener noreferrer\">visit the brand\u2019s website<\/a> or app<\/li>\n\n\n\n<li>78% visit the brand\u2019s physical store<\/li>\n\n\n\n<li>78% talk about the brand with friends and family<\/li>\n\n\n\n<li>77% choose to buy from the brand instead of another<\/li>\n\n\n\n<li>67% increase spending with the brand<\/li>\n\n\n\n<li>53% engage with that brand on social media<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Any doubts about the power of Instagram and social media for your brand should be well and truly quashed by those figures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;d like to generate more followers for your retail brand from Instagram, here are five tips from <a href=\"https:\/\/wingify.com\" target=\"_blank\" rel=\"noopener noreferrer\">Wingify<\/a> to do so.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 1: Increase Instagram Followers with Instagram Stories<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">More than <a href=\"https:\/\/www.socialmediatoday.com\/news\/the-state-of-instagram-marketing-2019-part-1-current-use-of-instagram-by\/557396\/\" target=\"_blank\" rel=\"noopener noreferrer\">80% of brands surveyed by SEMRush used Instagram Stories<\/a> as a part of their social media strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s because Instagram Stories are perfectly placed to humanize your brand and engage users, all while <a href=\"https:\/\/wingify.com\/blog\/landing-page-lead-generation\/\" target=\"_blank\" rel=\"noopener noreferrer\">generating leads and sales<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results are impressive too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A whopping <a href=\"https:\/\/neilpatel.com\/blog\/b2b-leads-from-instagram-stories\/\" target=\"_blank\" rel=\"noopener noreferrer\">68% of users on Instagram engage with brands<\/a>, as opposed to just 32% on Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s because Instagram allows brands to show their personality in a way that\u2019s engaging, interactive, and human, with features like geographical location tagging, gifs, hashtags, polls, and so on, all designed specifically to grow your following and increase engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands like Nike, for example, don\u2019t use Instagram Stories to sell products or brag about its successes; Nike uses them to share the experiences of inspirational people and athletes like \u201cthatbigguy700,\u201d the story of a 700-pound man on a journey to lose weight.<\/p>\n\n\n<div class=\"wp-block-image wp-image-27167 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/instagram-followers-stories.png\" alt=\"instagram-followers-stories\" class=\"wp-image-27167\" \/><figcaption class=\"wp-element-caption\">Photo credit to <a href=\"https:\/\/www.instagram.com\/thatbigguy700\/\" target=\"_blank\" rel=\"noopener noreferrer\">thatbigguy700<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Or the story of Paralympian Sarah Reinertsen\u2019s determination to compete despite missing one leg.<\/p>\n\n\n<div class=\"wp-block-image wp-image-27168 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/instagram-followers-stories-1.png\" alt=\"instagram inspirational stories\" class=\"wp-image-27168\" \/><figcaption class=\"wp-element-caption\">Photo credit to <a href=\"https:\/\/www.instagram.com\/alwaystri\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sarah Reinertsen<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Tip 2: Increase Instagram Followers with Macro and Micro Influencers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer marketing is one of the best ways to quickly build your Instagram following and increase brand awareness among your target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, <a href=\"https:\/\/www.forbes.com\/sites\/quora\/2017\/05\/02\/influencer-marketing-is-growing-faster-than-digital-ads\/#6da8fabe7b39\" target=\"_blank\" rel=\"noopener noreferrer\">Forbes found that influencer marketing is growing faster than digital ads.&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer marketing is successful because it uses a pre-made audience and leverages the relationships, trust, and credibility an influencer has with their fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People respect and trust influencers\u2019 content and recommendations and are more likely to buy based on the suggestions of the people they trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are two types of influencers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Micro influencers: 1,000 to 100,000 followers<\/li>\n\n\n\n<li>Macro influencers: 100,000+ followers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You may be tempted to dive straight in with macro influencers as, clearly, the reach is far greater.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the type of influencer you need will depend on your business type, business objectives, and your budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studies show that micro influencers get better engagement, are perceived to be more trustworthy, and are cheaper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, micro influencers offer the following benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/shanebarker.com\/blog\/macro-vs-micro-influencer-marketing-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">Better engagement<\/a>: Micro influencers get 7x more engagement than macro influencers<\/li>\n\n\n\n<li><a href=\"https:\/\/www.collectivebias.com\/blog\/blog-2016-03-non-celebrity-influencers-drive-store-purchases\" target=\"_blank\" rel=\"noopener noreferrer\">Higher trust:<\/a> 30% of consumers consider purchasing a product that was endorsed by a non-celeb influencer and only 3% of consumers consider buying a product that was endorsed by a celebrity<\/li>\n\n\n\n<li>Cheaper rates: <a href=\"https:\/\/influence.bloglovin.com\/how-much-does-micro-influencer-marketing-cost-8bace128ca75\" target=\"_blank\" rel=\"noopener noreferrer\">Micro influencers cost less than $250<\/a>, while <a href=\"https:\/\/www.nytimes.com\/2016\/08\/30\/business\/media\/instagram-ads-marketing-kardashian.html\" target=\"_blank\" rel=\"noopener noreferrer\">macro influencers can cost upwards of $1000<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no right or wrong type of influencer, but you do need to find one (or more) that fits with your brand goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you\u2019re a smaller brand aiming to make sales, micro influencers could be a better fit. On the other hand, if you\u2019re a global brand looking for increased reach and brand awareness, consider macro influencers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In reality, the most compelling is a blend of micro and macro influencers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to find Instagram influencers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Option One: Search Instagram<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most basic technique is to use Instagram\u2019s search bar. Enter a keyword relevant to your brand into the search bar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/instagram-followers-influencer-search.png\" alt=\"instagram followers influencer search\" class=\"wp-image-27171\" style=\"aspect-ratio:0.62152133580705;width:335px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Browse through a list of profiles associated with the keyword and if you find a good match, send them a message asking about a potential collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there is one important caveat. The results presented will depend on your profile and how you\u2019ve interacted with Instagram in the past.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means that if you\u2019ve engaged with cat posts but are now searching for kitchen-related influencers, your results will be different to someone who\u2019s only ever interacted with kitchen posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means that while it\u2019s a workable technique, it\u2019s not the best out there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Option Two: Use Google Search<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Go to your Google search settings and set your location results to your preferred location or global.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then enter the following search term into Google:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[Your Niche Keyword] + [Your Target Location] + site:Instagram.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should see a page that looks like this:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/instagram-followers-influencer-search-1.png\" alt=\"finding instagram influencers\" class=\"wp-image-27176\" style=\"aspect-ratio:1.6875;width:621px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click the profiles and check them out. The first one in my example above is a luxury bed company with almost 250,000 followers, which isn\u2019t bad for a couple of minutes of research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you decide that they are a good fit, send them a message and chat about possible partnerships.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/instagram-followers-influencer-example.png\" alt=\"How to find instagram influencers\" class=\"wp-image-27173\" style=\"aspect-ratio:2.204081632653061;width:540px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Option Three: Pay an Agency<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If budget isn\u2019t your primary concern, you can hire an influencer agency. They will research, find, and negotiate with influencers on your behalf. There are tons of agencies around and you can find them by performing a search on Google for \u201cInfluencer Agency.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just be prepared to pay for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re keen, you can learn more about <a href=\"https:\/\/wingify.com\/blog\/calculate-analyze-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\">influencer marketing<\/a> here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 3: Increase Instagram Followers with User-Generated Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nielsen.com\/us\/en\/press-releases\/2015\/recommendations-from-friends-remain-most-credible-form-of-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">People are more likely to buy based on the recommendations of a friend or family<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the reason why user-generated content (UGC) is so successful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UGC is content that is created by your users or customers about your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because it\u2019s not paid for by the brand, it\u2019s perceived to be much more authentic and trustworthy than other kinds of paid advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The statistics support UGC, showing that <a href=\"https:\/\/www.adweek.com\/brand-marketing\/infographic-how-millennials-and-baby-boomers-consume-user-generated-content-175307\/\" target=\"_blank\" rel=\"noopener noreferrer\">three-quarters of people trust content that is shared by regular people<\/a> rather than by brands, and<a href=\"https:\/\/www.expertvoice.com\/the-psychology-of-brand-trust-influencer-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"> 100% of consumers trust recommendations from others<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By creating a brand hashtag for your UGC campaign, you can encourage your customers to showcase how your products are used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take the online furniture store Wayfair\u2019s UGC campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After purchasing items from Wayfair and setting them up at home, customers post pictures of their new furniture and add the simple hashtag #WayfairAtHome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result looks like this:<\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-27296\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Instagram-followers-UGC-1.png\" alt=\"Instagram-followers-UGC (1)\" class=\"wp-image-27296\" \/><figcaption class=\"wp-element-caption\">Photo credit to <a href=\"https:\/\/www.instagram.com\/jessicaviss\/\" target=\"_blank\" rel=\"noopener noreferrer\">jessicaviss<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Tip 4: Increase Instagram Followers with Hashtags<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram acts like a search engine, but instead of keywords, it uses hashtags to rank your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a brand like Lululemon, for example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enter Lululemon into the search bar and you\u2019ll find more than 2.5 million posts using the hashtag.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/instagram-followers-tag-example.png\" alt=\"instagram followers tag example\" class=\"wp-image-27179\" style=\"aspect-ratio:1.2030947775628626;width:622px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click on #lululemon and you\u2019ll see the Top Posts (the most popular posts with that hashtag) and the Recent Posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not easy to get into the Top Posts, especially when you\u2019re targeting a highly competitive term, but there are a couple of hacks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When your post lands in Recent Posts, if your post is well-considered, engaging, and appeals to your audience, then you\u2019re likely to get comments and likes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/instagram-followers-recent-posts.png\" alt=\"instagram followers recent posts\" class=\"wp-image-27180\" style=\"aspect-ratio:0.7163561076604554;width:346px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your post works really well and gets lots of attention, then it can be potentially pushed up into the Top Posts section.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m not saying this is easy, but it is possible, especially if you consider your hashtag selection to make sure it\u2019s popular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s consider the other side of this coin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t use hashtags, your brand won\u2019t be found and your carefully curated post will have gone to waste. Don\u2019t be that guy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re wondering how many hashtags to use, you can use up to 30 in the description of the post. <a href=\"https:\/\/buffer.com\/library\/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer found that posts with more than 11 hashtags received the most engagement<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As with any kind of marketing, it\u2019s important not to be fake or spammy. In the Instagram community, this means using #hashtags that are relevant to your post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to find popular, relevant hashtags on Instagram:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create an Iconosquare account<\/li>\n\n\n\n<li>Connect your Instagram account<\/li>\n\n\n\n<li>Use the search bar to enter one hashtag that you are considering<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/instragram-iconosquare.png\" alt=\"instragram iconosquare\" class=\"wp-image-27181\" style=\"aspect-ratio:1.8216374269005848;width:623px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve completed the above steps, Iconosquare will let you know how many posts use that hashtag, plus offer relevant suggestions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create a spreadsheet of your findings so you can easily refer to them at a later date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 5: Increase Instagram Followers with Contests and Giveaways<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An Instagram giveaway or contest is a promotion in which brands give away a product or service according to a specified set of criteria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When done well, it is a great way to get more likes, followers, and shares for your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there\u2019s a caveat. It\u2019s not a deal-breaker, but it is worth considering at the outset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the primary driver is the interest in free or cheap prizes, the quality of a user won via a contest or a giveaway and their willingness to pay may be lower than other users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Choose the Prize<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It goes without saying that you need something to give away. It needs to be something that your audience will love, whether it\u2019s a gift card, an experience, or one of your products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Collaborate<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next, the best giveaways are done in collaboration with other Instagrammers. If you can, try to collaborate with an influencer (or two) or with some of your most active followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting your audience involved right from the get-go is a great way to skyrocket your campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 Decide on the Entry Criteria<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Create a strategy for what you\u2019d like your users to do in order to get a chance to win. For instance, to be entered into the draw, they might need to do the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Like your photo: More likes on a post could mean you land in the coveted Top Posts spot.<\/li>\n\n\n\n<li>Follow your account: To state the obvious, this will help you increase your following.<\/li>\n\n\n\n<li>Repost your image with an @mention: Get seen by a wider audience and generate more engagement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Or is it a combination?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no rule, but the key is to make sure the criteria align with your business goals.<\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-27297\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Instagram-followers-contests.png\" alt=\"Instagram-followers-contests\" class=\"wp-image-27297\" \/><figcaption class=\"wp-element-caption\">Photo credit to <a href=\"https:\/\/www.instagram.com\/p\/Bcz55frHurn\/?taken-by=fabletics\" target=\"_blank\" rel=\"noopener noreferrer\">Fabletics<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 Choose the Contest Length<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can run your contest for as long as you like. If you\u2019ve got a large audience then a shorter period might suffice, while smaller brands might allow a week to ten days to ensure enough interaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5 Design the Post<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Create a beautiful, highly shareable post for the giveaway. It needs to include clear instructions on how to enter, what needs to be done, and what\u2019s up for grabs.<\/p>\n\n\n<div class=\"wp-block-image wp-image-27183 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/instagram-followers-giveaway-example.png\" alt=\"instagram-followers giveaway example\" \/><figcaption class=\"wp-element-caption\">Photo credit to <a href=\"https:\/\/www.instagram.com\/birchbox\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Birchbox<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>#6 Set Reminder Posts<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t publish the giveaway post and forget about it. To get the most interaction out of it, create multiple reminder posts throughout the period of the giveaway.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#7 Spread the News about the Winner<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once the contest has finished and the winner has been picked, shout the winner from the rooftops. This is another great opportunity to get positive feedback for your brand and capitalize on the goodwill of the contest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Now It\u2019s Your Turn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now I\u2019d like to hear from you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which strategy from this post are you going to try first?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or maybe I didn\u2019t mention one of your favorite techniques to grow your Instagram following?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Either way, let me know by leaving a comment right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to learn more, head over to our blog, <a href=\"https:\/\/wingify.com\/blog\/a-b-testing-for-social-media-campaigns\/\">7 Tips for Implementing A\/B Testing in Your Social Media Campaigns.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to get more Instagram followers for your retail brand? Find out 5 tips that actually work if you want to get followers on Instagram.<\/p>\n","protected":false},"author":1436,"featured_media":115643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10807],"tags":[10809],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-111870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways to Get More Instagram Followers for Your Retail Brand<\/title>\n<meta name=\"description\" content=\"Want to get more Instagram followers for your retail brand? 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