{"id":111868,"date":"2019-06-14T16:38:36","date_gmt":"2019-06-14T16:38:36","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/retargeting-increase-conversions\/"},"modified":"2026-09-04T16:05:21","modified_gmt":"2026-09-04T10:35:21","slug":"retargeting-increase-conversions","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/","title":{"rendered":"What Is Retargeting and How Can It Increase Conversion Rates?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Picture this: You&#8217;re moving into a new home in a month and have started online shopping for furniture. You see a coffee table from Birch &amp; Oak that you like, add to your shopping cart, but don&#8217;t buy\u2014yet. You have time to evaluate other options.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few days later you notice an online ad for the exact Birch &amp; Oak coffee table you were considering. In fact, you see an ad for this coffee table across various websites and social media platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, you decide to buy it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is retargeting in action, which (when done well) can be an effective tool for increasing <a href=\"https:\/\/wingify.com\/resources\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rates<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Retargeted customers are <\/span><a href=\"https:\/\/www.slideshare.net\/WishpondTechnologiesLtd\/10-retargeting-stats-you-probably-didnt-know\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">3x more likely to click<\/span><\/a><span style=\"font-weight: 400\"> on your ad than those that haven\u2019t interacted with your business before.<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.wishpond.com\/post\/97571502803\/infographic-ad-retargeting-statistics-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">30% of users respond positively<\/span><\/a><span style=\"font-weight: 400\"> to online ads.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Retargeted ads get a <\/span><a href=\"https:\/\/www.digitalinformationworld.com\/2014\/09\/infographic-retargeting-advertising-statistics.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">10x higher click rate<\/span><\/a><span style=\"font-weight: 400\"> than typical display ads.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Traffic retargeted with ads is <\/span><a href=\"https:\/\/trafficoxygen.com\/15-mind-blowing-statistics-on-retargeting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">70% more likely to convert<\/span><\/a><span style=\"font-weight: 400\"> on a retailer\u2019s website.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Retargeting Definition<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Retargeting is when you use ads to <\/span><span style=\"font-weight: 400\">recapture<\/span><span style=\"font-weight: 400\"> the interest of a website visitor that left without buying or responding favorably to your <a href=\"https:\/\/wingify.com\/blog\/14-ctas-you-cant-resist\/\">calls-to-action<\/a>. It gives you a chance to <\/span><span style=\"font-weight: 400\">stay top of mind<\/span><span style=\"font-weight: 400\"> and encourage them to come back and complete a purchase.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-25754 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Retargeting-process-explained.png\" alt=\"retargeting diagram\" class=\"wp-image-25754\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/retargeter.com\/what-is-retargeting-and-how-does-it-work\/\">Source <\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Just the other day I realized <em>I was<\/em> being retargeted: I was <\/span><span style=\"font-weight: 400\">looking<\/span><span style=\"font-weight: 400\"> to buy Indian wear for a friend on Kilol&#8217;s website and later saw this ad on Facebook:<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-25755 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Example-of-retargeting-ad-on-Facebook.png\" alt=\"retargeted ad\" class=\"wp-image-25755\" \/><figcaption class=\"wp-element-caption\">Kilol displayed a retargeted ad on Facebook<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">How Retargeting Works<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Businesses add Javascript code or a pixel to website pages, typically in the footer. The browser then places a cookie on a visitor&#8217;s computer when they land on the website.&nbsp;<\/span><span style=\"font-weight: 400\">This cookie stores <\/span><a href=\"https:\/\/wingify.com\/blog\/behavioral-targeting-wins\/\"><span style=\"font-weight: 400\">information about the consumer\u2019s online behavior<\/span><\/a>&nbsp;<span style=\"font-weight: 400\">like the products they view, web searches, and social media use. Based on this data, retargeting vendors deliver personalized ads they think will most appeal to the individual consumer. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note: To ensure that you&#8217;re not violating any privacy laws with retargeting, you must&nbsp;<a href=\"https:\/\/www.termsfeed.com\/blog\/4-ways-notify-users-cookies\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">clearly state how you collect and use visitor data<\/span><\/a><span style=\"font-weight: 400\">. (Remember, cookies only track users, not computers.)&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-25756 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/BBC-uses-cookies-notification-so-website-users-know-theyll-be-retargeted-with-personalized-ads_content.png\" alt=\"notification of cookie use\" class=\"wp-image-25756\" \/><figcaption class=\"wp-element-caption\">BBC alerts website visitors about the use of cookies<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Is Retargeting Annoying for Internet Users? <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Some people don\u2019t mind being tracked and willingly share their personal data to see relevant ads.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-25757\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Retargeting-is-appreciated-by-a-few-consumers-study-outcome.png\" alt=\"why consumers prefer certain retailers\" class=\"wp-image-25757\" \/><figcaption class=\"wp-element-caption\">Consumers on <a href=\"http:\/\/info.magnetic.com\/rs\/509-NTU-178\/images\/7th-Annual-Personalization-eBook-MyBuys-and-the-e-tailing-group.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">why<\/a> they purchase more from certain retailers<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Others can find frequent retargeted&nbsp;<\/span><a href=\"http:\/\/www.inskinmedia.com\/blog\/infographic-environment-matters-improving-online-brand-experiences\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">ads annoying<\/span><\/a><span style=\"font-weight: 400\">. This can happen when they see a retargeted ad from visits that didn&#8217;t reflect a serious interest.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To avoid ad fatigue among visitors, a<span style=\"font-weight: 400\">pply the <\/span><span style=\"font-weight: 400\"><a href=\"https:\/\/www.thebalancesmb.com\/how-to-use-the-rule-of-7-to-radically-grow-your-business-4037683\" target=\"_blank\" rel=\"noopener noreferrer\">marketing rule of 7.&nbsp;<\/a> This is when you<\/span><span style=\"font-weight: 400\">&nbsp;use multiple marketing channels (not just ads) to stay fresh in customers&#8217; minds. As it turns out, <\/span>the more visible and relevant you are to consumers<span style=\"font-weight: 400\">,&nbsp;<\/span>through multiple channels, the better the conversion chances<span style=\"font-weight: 400\">. In fact, <\/span><a href=\"https:\/\/connectio.io\/facebook-retargeting-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">you sell 50% more<\/span><\/a><span style=\"font-weight: 400\"> than you would otherwise!<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-25758\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Use-7-channels-of-marketing-for-remarketing-success.png\" alt=\"marketing rule of 7\" class=\"wp-image-25758\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/jacobdeen.com\/marketing-rule-of-7\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Rule of 7<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Are Retargeting and Remarketing the Same? <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While retargeting and remarketing have the same purpose, the approach is entirely different.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Retargeting uses <\/span><i><span style=\"font-weight: 400\">ads <\/span><\/i><span style=\"font-weight: 400\">to<\/span> <span style=\"font-weight: 400\">re-engage potential customers <\/span><span style=\"font-weight: 400\">that visited your website but left without converting (fo<\/span><span style=\"font-weight: 400\">r <a href=\"https:\/\/www.crazyegg.com\/blog\/why-users-leave-a-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">various reasons)<\/a>.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-25759\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Example-ofcarousel-ad-used-to-retarget-consumers-on-social-media.png\" alt=\"retargeted ads\" class=\"wp-image-25759\" \/><figcaption class=\"wp-element-caption\">Example of a retargeted ad<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Remarketing uses&nbsp;<\/span><a href=\"https:\/\/wingify.com\/blog\/email-remarketing-campaigns\/\"><span style=\"font-weight: 400\">personalized email campaigns<\/span><\/a>&nbsp;to re-engage visitors, a tactic that can<span style=\"font-weight: 400\">&nbsp;also be quite useful in <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/why-users-leave-a-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">reducing customer churn rate.<\/span><\/a>&nbsp;In fact,&nbsp;<span style=\"font-weight: 400\">eMarketer data states that <\/span><a href=\"https:\/\/www.emarketer.com\/Article\/Email-Marketing-Double-Win-Customer-Acquisition-Retention\/1014239\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">80% of retail professionals<\/span><\/a><span style=\"font-weight: 400\"> find email marketing as their greatest driver of customer retention.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-25761\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Screenshot.png\" alt=\"remarketing emails\" class=\"wp-image-25761\" \/><figcaption class=\"wp-element-caption\">Amazon sends remarketing emails to users with abandoned carts<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Static vs. Dynamic Retargeting<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Static retargeting creates several versions of the same ad as a part of a broader campaign. With static retargeting, you can set parameters for which ads display to visitors based on the pages they view on the site.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Dynamic retargeting, on the other hand, is more specific: it creates&nbsp;<\/span><span style=\"font-weight: 400\">personalized ads<\/span><span style=\"font-weight: 400\">&nbsp;for visitors based on <em>how<\/em> they&#8217;ve interacted with your site (and often incorporates machine learning to help analyze behavior and optimize the campaign).&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Tip:&nbsp;<\/b>For some prospects, retargeting just won&#8217;t work. <span style=\"font-weight: 400\">Once you identify these &#8220;no-go&#8221; visitors, it&#8217;s best to delete them from your list and focus on prospects that will be more receptive.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Setting the Stage For Retargeting<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">While there are various different targeting platforms to choose from, the two most popular ones are Google AdWords and Facebook ads. (You don&#8217;t necessarily need both, but you need to know which would be more effective in reaching your prospective clients.)&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Then, you have retargeting vendors like AdRoll, Retargeter and Perfect Audience that cover various platforms (including Google).&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Here are a few resources to provide a more in-depth view of getting started with these tools:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2476688?hl=en-GB\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Create Retargeting Ads in Google Adwords<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.acquisio.com\/blog\/agency\/5-simple-steps-create-facebook-retargeting-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">How to Create Facebook Retargeting Campaign<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Best Practices for Retargeting Success<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Segment Your Audience<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Different visitors have different goals and interests; meaning retargeting won&#8217;t work with a &#8220;one-size-fits-all approach.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For someone that visited a product page, a way to retarget could be by displaying a carousel advertisement to encourage new product discovery. For the person that abandoned their shopping cart, a retargeted ad that offers a discount or free shipping could be more effective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Also, consider segmenting visitors on the basis of<em> how long it&#8217;s been since they were on your site.<\/em>&nbsp;A person who visited a week ago shouldn&#8217;t see the same ad as the person who visited a month ago.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Optimize Ads<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">In a HubSpot survey,&nbsp;&nbsp;<\/span><a href=\"https:\/\/blog.hubspot.com\/news-trends\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers?__hstc=93759874.06d4ff7f83a73a5081ab892d1fcab400.1560087856199.1560087856199.1560087856199.1&amp;__hssc=93759874.1.1560087856201&amp;__hsfp=412578626#LINK1\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">63%<\/span><\/a>&nbsp;of people surveyed said<span style=\"font-weight: 400\">&nbsp;they felt most online ads don&#8217;t look professional and insult their intelligence.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">To avoid this, try to incorporate the following into your advertisements:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Eye-catching visuals<\/b>: Images must complement the ad copy. A common observation is that ads with photos of people outperform those without them.<\/li>\n\n\n\n<li><b>Crisp headline<\/b><span style=\"font-weight: 400\">: Set user expectations in <\/span><a href=\"https:\/\/buffer.com\/library\/words-and-phrases-that-convert-ultimate-list\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">as few words as possible<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n\n\n\n<li><b>Clean copy<\/b><span style=\"font-weight: 400\">: Without being boring, address user&#8217;s hesitation and spark curiosity.<\/span><\/li>\n\n\n\n<li><b>Clear call-to-action<\/b><span style=\"font-weight: 400\">: Use an action-oriented catchphrase to <\/span><a href=\"https:\/\/neilpatel.com\/blog\/psychology-of-the-cta\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">draw readers in<\/span><\/a><span style=\"font-weight: 400\">. Replace overused verbs with compelling ones, such as <em>c<\/em><\/span><i><span style=\"font-weight: 400\">laim,<\/span><\/i> <i><span style=\"font-weight: 400\">reserve, activate, <\/span><\/i><span style=\"font-weight: 400\">etc. Use <\/span><a href=\"https:\/\/wingify.com\/blog\/anchoring-bias-decision-making\/\"><span style=\"font-weight: 400\">urgency<\/span><\/a><span style=\"font-weight: 400\"> if it fits the context.<\/span><\/li>\n\n\n\n<li><b>Post-click landing page:\u00a0<\/b>Be sure you&#8217;re delivering what users expect to find!<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Set Frequency Cap<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Showing an ad 100 times a day is not a strategic way to pique interest. In fact, more often than not, users will develop a &#8220;banner blindness&#8221; and ignore the ad completely.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\"><a href=\"https:\/\/www.adglare.com\/kb\/21\/frequency-capping-best-practices-guide-2018-gdpr\" target=\"_blank\" rel=\"noopener noreferrer\">Set a frequency cap<\/a><\/span><span style=\"font-weight: 400\"> to&nbsp;<\/span><b>control how many times an ad appears to the same user<\/b><span style=\"font-weight: 400\">. While&nbsp;<\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/effective-frequency-reaching-full-campaign-potential\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">there isn&#8217;t one ideal frequency rate<\/span><\/a><span style=\"font-weight: 400\">, the best way to find the optimal number is to run A\/B tests for your campaigns. This will help to reduce campaign costs, improve ad CTR, and increase conversions.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(It&#8217;s also worth considering a &#8220;recency cap&#8221; or how much time passes between when users see the same ad.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Rotate Ads<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">A ReTargeter study revealed that running the same set of ads for about five months <\/span><a href=\"https:\/\/retargeter.com\/blog\/the-importance-of-rotating-creatives\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">decreases the CTR by almost 50%<\/span><\/a><span style=\"font-weight: 400\">. One of the common culprits is the fact that <\/span><b>the more people see the same ad, the more easily it blends in the background<\/b><span style=\"font-weight: 400\">. It becomes invisible, no matter how compelling the CTA is.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">To overcome this hurdle draft versions of the same ad with different visuals and CTAs. Another benefit of doing this is that you\u2019ll learn what kind of messaging visitors are more inclined to respond to. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Use Burn Pixel<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting the wrong audience is a waste of time and your marketing budget.&nbsp;<span style=\"font-weight: 400\">To prevent this from happening try using a burn pixel:&nbsp;<\/span><span style=\"font-weight: 400\">a snippet code that\u2019s placed on a post-transaction page to remove users who complete a purchase. &nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is to not retarget these customers with the same item they already purchased, but move them to campaigns that focus on upselling and cross-selling based on their purchase history.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Conclusion<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Retargeting can boost your ROI, create brand awareness and drive conversions. But, when it comes across as pushy to users, it can actually cause prospects to turn away for good.&nbsp;It&#8217;s important to segment audiences, establish the right cadence, and to keep testing to stay relevant and incentivize users to return to your site.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picture this: You&#8217;re moving into a new home in a month and have started online shopping for furniture. You see a coffee table from Birch &amp; Oak that you like, add to your shopping cart, but don&#8217;t buy\u2014yet. You have time to evaluate other options.&nbsp; A few days later you notice an online ad for&#8230;<\/p>\n","protected":false},"author":1444,"featured_media":115043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10806],"tags":[10809],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-111868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization","tag-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Retargeting and How Can It Increase Conversion Rates? - Wingify Blog<\/title>\n<meta name=\"description\" content=\"Learn how to implement a retargeting strategy that re-engages website visitors and increases conversion rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Retargeting and How Can It Increase Conversion Rates? - Wingify Blog\" \/>\n<meta property=\"og:description\" content=\"Learn how to implement a retargeting strategy that re-engages website visitors and increases conversion rates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/\" \/>\n<meta property=\"og:site_name\" content=\"Wingify Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-14T16:38:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-04T10:35:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"author\" content=\"Kate Feng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Wingify\" \/>\n<meta name=\"twitter:site\" content=\"@Wingify\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate Feng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/retargeting-increase-conversions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/retargeting-increase-conversions\\\/\"},\"author\":{\"name\":\"Kate Feng\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/9c3a59cfc75fd3a465448cf11dfa1c1f\"},\"headline\":\"What Is Retargeting and How Can It Increase Conversion Rates?\",\"datePublished\":\"2019-06-14T16:38:36+00:00\",\"dateModified\":\"2026-09-04T10:35:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/retargeting-increase-conversions\\\/\"},\"wordCount\":1393,\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/retargeting-increase-conversions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/CRO-5-1.png\",\"keywords\":[\"E-commerce Optimization\"],\"articleSection\":[\"Conversion Optimization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/retargeting-increase-conversions\\\/\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/retargeting-increase-conversions\\\/\",\"name\":\"What Is Retargeting and How Can It Increase Conversion Rates? - Wingify Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/retargeting-increase-conversions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/retargeting-increase-conversions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/CRO-5-1.png\",\"datePublished\":\"2019-06-14T16:38:36+00:00\",\"dateModified\":\"2026-09-04T10:35:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/9c3a59cfc75fd3a465448cf11dfa1c1f\"},\"description\":\"Learn how to implement a retargeting strategy that re-engages website visitors and increases conversion rates.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/retargeting-increase-conversions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wingify.com\\\/blog\\\/retargeting-increase-conversions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/retargeting-increase-conversions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/CRO-5-1.png\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/CRO-5-1.png\",\"width\":2400,\"height\":2332,\"caption\":\"Cro 5 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/retargeting-increase-conversions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversion Optimization\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/conversion-optimization\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What Is Retargeting and How Can It Increase Conversion Rates?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\",\"name\":\"Wingify Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wingify.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/9c3a59cfc75fd3a465448cf11dfa1c1f\",\"name\":\"Kate Feng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Kate-Feng-150x150.jpeg\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Kate-Feng-150x150.jpeg\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Kate-Feng-150x150.jpeg\",\"caption\":\"Kate Feng\"},\"description\":\"Kate Feng holds a degree in International Business from SKEMA Business School, where she researched ethical AI personalization in advertising. She is Growth Marketer and Creative Strategist at AB Tasty and founded fashion brand KATE FENG PARIS company based in Paris.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/kate-y-feng\\\/\"],\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/author\\\/kate-feng\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is Retargeting and How Can It Increase Conversion Rates? - Wingify Blog","description":"Learn how to implement a retargeting strategy that re-engages website visitors and increases conversion rates.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/","og_locale":"en_US","og_type":"article","og_title":"What Is Retargeting and How Can It Increase Conversion Rates? - Wingify Blog","og_description":"Learn how to implement a retargeting strategy that re-engages website visitors and increases conversion rates.","og_url":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/","og_site_name":"Wingify Blog","article_published_time":"2019-06-14T16:38:36+00:00","article_modified_time":"2026-09-04T10:35:21+00:00","og_image":[{"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png","type":"","width":"","height":""}],"author":"Kate Feng","twitter_card":"summary_large_image","twitter_image":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png","twitter_creator":"@Wingify","twitter_site":"@Wingify","twitter_misc":{"Written by":"Kate Feng","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/#article","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/"},"author":{"name":"Kate Feng","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/9c3a59cfc75fd3a465448cf11dfa1c1f"},"headline":"What Is Retargeting and How Can It Increase Conversion Rates?","datePublished":"2019-06-14T16:38:36+00:00","dateModified":"2026-09-04T10:35:21+00:00","mainEntityOfPage":{"@id":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/"},"wordCount":1393,"image":{"@id":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/CRO-5-1.png","keywords":["E-commerce Optimization"],"articleSection":["Conversion Optimization"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/","url":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/","name":"What Is Retargeting and How Can It Increase Conversion Rates? - Wingify Blog","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/#primaryimage"},"image":{"@id":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/CRO-5-1.png","datePublished":"2019-06-14T16:38:36+00:00","dateModified":"2026-09-04T10:35:21+00:00","author":{"@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/9c3a59cfc75fd3a465448cf11dfa1c1f"},"description":"Learn how to implement a retargeting strategy that re-engages website visitors and increases conversion rates.","breadcrumb":{"@id":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/CRO-5-1.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/CRO-5-1.png","width":2400,"height":2332,"caption":"Cro 5 1"},{"@type":"BreadcrumbList","@id":"https:\/\/wingify.com\/blog\/retargeting-increase-conversions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wingify.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Conversion Optimization","item":"https:\/\/wingify.com\/blog\/conversion-optimization\/"},{"@type":"ListItem","position":3,"name":"What Is Retargeting and How Can It Increase Conversion Rates?"}]},{"@type":"WebSite","@id":"https:\/\/wingify.com\/blog\/#website","url":"https:\/\/wingify.com\/blog\/","name":"Wingify Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wingify.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/9c3a59cfc75fd3a465448cf11dfa1c1f","name":"Kate Feng","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Kate-Feng-150x150.jpeg","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Kate-Feng-150x150.jpeg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Kate-Feng-150x150.jpeg","caption":"Kate Feng"},"description":"Kate Feng holds a degree in International Business from SKEMA Business School, where she researched ethical AI personalization in advertising. She is Growth Marketer and Creative Strategist at AB Tasty and founded fashion brand KATE FENG PARIS company based in Paris.","sameAs":["https:\/\/www.linkedin.com\/in\/kate-y-feng\/"],"url":"https:\/\/wingify.com\/blog\/author\/kate-feng\/"}]}},"_links":{"self":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/111868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/users\/1444"}],"replies":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/comments?post=111868"}],"version-history":[{"count":1,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/111868\/revisions"}],"predecessor-version":[{"id":114760,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/111868\/revisions\/114760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media\/115043"}],"wp:attachment":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media?parent=111868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/categories?post=111868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/tags?post=111868"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/feature?post=111868"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/industry-type?post=111868"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/product?post=111868"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/role?post=111868"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/region?post=111868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}