{"id":111867,"date":"2019-06-18T09:12:53","date_gmt":"2019-06-18T09:12:53","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/storytelling-in-digital-marketing\/"},"modified":"2026-09-04T16:06:17","modified_gmt":"2026-09-04T10:36:17","slug":"storytelling-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/storytelling-in-digital-marketing\/","title":{"rendered":"The Merits of Storytelling in Digital Marketing"},"content":{"rendered":"

Think back to earlier today: do you remember the banner which adorned the news site you eyed on your way to work? Or which brand\u2019s commercial played while you waited for your video to load? Chances are, you\u2019ll struggle to put your finger on the advertiser\u2026<\/span><\/p>\n

If even us marketers hardly pay any attention to these messages, then how can we expect your average Joe to do so? Enter: storytelling applied to digital marketing.<\/span><\/p>\n

Marketing is no longer about the stuff that you make, but about the stories, you tell<\/em>.
\n<\/em>\u2013 Seth Godin<\/span><\/div>\n

Digital marketing<\/a> has left behind the days where it focused on relentlessly pelting users with the same message, again and again, until their jingles were drilled into their brains. Instead, marketers are aspiring to offer consumers unique experiences<\/strong><\/a>,<\/strong> getting users to seek them out, hoping to see their latest creations.
\n.<\/span><\/p>\n

The Fundamentals of Storytelling<\/h2>\n

Storytelling activates the part of the brain responsible for feelings; as buyers, those emotions influence how we perceive the brand<\/a>. Repeat after me: Consumers should not be reduced to numbers on a spreadsheet!<\/em> Return to your roots as a storyteller and connect with their emotions. <\/strong>Create something so stunning that it drives viewers to rush to their friends and exclaim, \u201cHey! Have you seen this brilliant new advertisement?\u201d<\/em><\/p>\n

Tell people who<\/em> you are, what<\/em> you represent, and why<\/em> you exist. Even though your story will most likely be linked to your product,\u00a0the most important thing is to get clients to pay attention to you.<\/strong> Your goal should be for them to seek you out willingly<\/a>, instead of \u201cforcing<\/em>\u201d them to read, listen to, or see your message.<\/p>\n

When Old Spice\u2019s sales slumped, they responded by creating a series of side-splitting commercials, aimed not at men\u2026 but at women. How could this be, since they sell masculine products? After multiple surveys, the brand had discovered that it was the latter who usually shopped for their partner\u2019s shampoo. The ads had a spectacular impact on their target audience, to the point where a surge of memes and other parodies started popping up \u2013 even Oprah Winfrey\u00a0joined in on the fun!<\/p>\n