{"id":111855,"date":"2023-02-16T15:20:07","date_gmt":"2023-02-16T15:20:07","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/email-remarketing-campaigns\/"},"modified":"2026-09-03T17:54:48","modified_gmt":"2026-09-03T12:24:48","slug":"email-remarketing-campaigns","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/email-remarketing-campaigns\/","title":{"rendered":"5 Examples of Email Remarketing Campaigns to Get Inspiration From"},"content":{"rendered":"\n

Have you been dreaming of an email marketing campaign to generate more revenue?<\/em> If so, you\u2019ve come to the right place.<\/p>\n\n\n\n

Whether you\u2019re in B2B or B2C marketing, it\u2019s no secret that email marketing is a super effective way to communicate with your customers on your terms.<\/p>\n\n\n\n

In fact, according to EMarketer<\/a>, 80% of retail professionals quote email marketing as their greatest driver of customer retention<\/strong>.<\/p>\n\n\n\n

However, email marketing has evolved so much over the years.<\/p>\n\n\n\n

In order to connect with your customers, increase sales, onboard customers, move buyers down the purchasing funnel, or achieve other goals,  you have to get personal<\/strong>.<\/p>\n\n\n\n

Consumers want personalized content; therefore, they\u2019re likely to react better to all personalized forms of communication \u2013 specifically, email remarketing campaigns.<\/p>\n\n\n\n

In other words, email remarketing campaigns are a great resource for you to connect with your consumer and generate more revenue<\/strong>.<\/p>\n\n\n\n

Email remarketing defined<\/h2>\n\n\n\n
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Email remarketing consists of capturing and using information about your customers in order to achieve better marketing results through personalized email marketing campaigns<\/strong>.<\/p>\n

When a visitor browses a website, marketers can access navigation information using a browser cookie. A browser cookie is a small file that tracks behavior and actions<\/strong> for each visit.<\/p>\n<\/div>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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Similar to retargeted ads, email retargeting campaigns use behavioral and action-based information<\/strong> to help tailor personalized email campaigns. However, email retargeting can also be used to generate retargeted ads on social media and display networks.<\/p>\n\n\n\n

Now let\u2019s discuss why you should use email remarketing<\/em>.<\/p>\n\n\n\n

Why you should start email remarketing<\/h2>\n\n\n\n

Email remarketing campaigns allow marketers to produce highly targeted, highly converting<\/strong> campaigns.<\/p>\n\n\n\n

Because they work on the same principles found in retargeted ads, email remarketing can achieve better marketing results compared to traditional digital advertising like Facebook Ads and Google AdWords campaigns.<\/p>\n\n\n\n

Let\u2019s see what email remarketing can do.<\/p>\n\n\n\n

1. Re-engage your customers<\/h3>\n\n\n\n

Let\u2019s take a look at a typical situation: Most visitors visit one or two product pages before leaving your website altogether.<\/p>\n\n\n\n

So, how can you re-engage these visitors?<\/em><\/p>\n\n\n\n

Email remarketing can use tracked information to display relevant ads in emails. You can re-engage visitors by showing them special offers<\/strong> related to the product they just saw.<\/p>\n\n\n\n

If used wisely, email retargeting helps your company re-engage inactive customers and increase customer retention among active users<\/strong>.<\/p>\n\n\n\n

2. Achieve better clickthrough rates<\/h3>\n\n\n\n

Email remarketing allows for personalized and relevant ads.<\/p>\n\n\n\n

According to data collected by SuperOffice<\/a>, emails that are segmented, or targeted to a specific group of people, perform almost 40% better<\/strong> than a general email.<\/p>\n\n\n\n

Imagine what you could do with a 40% increase in your open rate.<\/p>\n\n\n\n

3. Drive more sales<\/h3>\n\n\n\n

With increased clickthrough rates and more chances to convert, your retargeted customers are likely to bring in more revenue for your company<\/strong>.<\/p>\n\n\n\n

In fact, Hal Open Science<\/a> reports that email remarketing conversions can help you increase your overall conversions by 10%.<\/p>\n\n\n\n

That\u2019s because your campaigns target just the right person at the right time.<\/p>\n\n\n\n

4. Reduce shopping cart abandonment<\/h3>\n\n\n\n

One could say that email remarketing was basically invented to reduce cart abandonment<\/strong>.<\/p>\n\n\n\n

According to the Baymard Institute<\/a>, nearly 70% of shoppers abandon their carts. Email remarketing is a huge opportunity to remind shoppers of what they\u2019ve been browsing and to recover this \u201clost sale.\u201d<\/p>\n\n\n\n

At the same time as you remind your customers about their desired products, email remarketing produces a fear of missing out (FOMO<\/a>) effect. Your customer will feel light pressure<\/strong> as this might just be their last chance to buy that product at a discounted price.<\/p>\n\n\n\n

5 examples of email remarketing campaigns<\/h2>\n\n\n\n

1. FOODPANDA: FoodTech<\/h3>\n\n\n\n

\"\"FoodPanda knows that hunger cannot wait. In the image above you can see that they retarget with two magical words: \u201cFREE+DELIVERY\u201d<\/p>\n\n\n\n

A simple free delivery offer could be all it takes to convince your customer to try a new restaurant that they\u2019re already been looking at.<\/p>\n\n\n\n

2. DUOLINGO: EducationalTech<\/h3>\n\n\n\n
\"Duolingo<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Duolingo, a language-learning app, applies a different approach in its remarketing campaign: emotion<\/strong>.<\/p>\n\n\n\n

If you haven\u2019t used the app recently, they let you know that you haven\u2019t been seen in a while<\/strong> and that it\u2019s time to get back on track with your learning.<\/p>\n\n\n\n

They even take it to another level by mentioning that you\u2019ve made Duo the owl, the face of their app, sad because of your absence.<\/p>\n\n\n\n

This is a great way to apply human emotion to a remarketing campaign to re-engage users<\/strong>.<\/p>\n\n\n\n

3. DEBENHAMS: Fashion<\/h3>\n\n\n\n
\"cart<\/figure>\n\n\n\n

<\/p>\n\n\n\n

In Debenhams’ email remarketing campaign, they point out items a customer was browsing<\/strong> but that they haven’t added to their cart.<\/p>\n\n\n\n

This email also includes enticing CTAs for buyers: FREE next-day click & collect and fuss-free returns. What more could you ask for?<\/p>\n\n\n\n

Interestingly enough, this email doesn\u2019t mention the customer\u2019s name, but it still feels personal as it is targeted directly at customers viewing the product<\/strong>.<\/p>\n\n\n\n

4. NIKE: Sportswear<\/h3>\n\n\n\n

In a similar fashion, Nike triggers a retargeted email after you\u2019ve left some items in your cart.<\/p>\n\n\n\n

While they don\u2019t display your abandoned items, they insist on having you talk with a sales representative over the phone or through their online chat.<\/p>\n\n\n\n

Finally, they also heavily highlight their \u201cFREE SHIPPING \u2013 FREE RETURNS\u201d policy in order to convince undecided customers.<\/p>\n\n\n\n

This is especially important to highlight considering that shipping cost is one of the main reasons for<\/strong> cart abandonment<\/strong><\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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5. FRESHBOOOKS: Saas<\/h3>\n\n\n\n
\"freshbooks<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Want to retarget your own customers to upgrade<\/strong> to a new plan? Take a look at FreshBooks\u2019 email campaign as an example.<\/p>\n\n\n\n

With 19 days left in a free trial, they offer 60% off any plan for your upgrade. This not only entices the user with a discount but also reminds them that this offer is time sensitive according to how much of their free trial they have used.<\/p>\n\n\n\n

Email retargeting best practices<\/h2>\n\n\n\n

Now that you have a few examples to start your retargeting campaigns, here are some best practices to keep in mind while you set them up.<\/p>\n\n\n\n