{"id":111830,"date":"2020-01-27T14:48:33","date_gmt":"2020-01-27T14:48:33","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/pop-up-conversion\/"},"modified":"2020-01-27T14:48:33","modified_gmt":"2020-01-27T14:48:33","slug":"pop-up-conversion","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/pop-up-conversion\/","title":{"rendered":"Best Practices to Creating Pop-Ups that Convert"},"content":{"rendered":"

The internet has come a long way since we last saw flashy, super intrusive popping banners packed with sound that tried to convince us to download a dodgy software.<\/p>\n

In fact, many users and marketers have forged pop-ups a bad reputation<\/strong> over the last 10 years, encouraged by new digital marketing trends that promote smoother, user-friendly funnels using Facebook Ads, content marketing or landing pages<\/a>.<\/p>\n

Over the years, pop-ups (that would typically open in a new window<\/em>) have been largely replaced by \u201cboxes\u201d that open in the same window. In fact, it\u2019s no surprise that pop-ups still work and deliver good results<\/strong> if they provide real value for users.<\/p>\n

Here are our expert tips to create pop-ups that actually work.<\/strong> Interested in more conversion optimization tips? Read our complete guide to CRO.<\/a><\/p>\n

\"Popups<\/p>\n

Wait: should we still use pop-ups in 2020?<\/h2>\n

Over the last five years, internet users and web browsers have fought sketchy third-party banners that would basically ruin any website\u2019s user experience.<\/p>\n

Besides, ad blockers<\/strong> have emerged as a popular option to shield visitors from being overwhelmed by flashy, dodgy pop-ups: Business Insider<\/a> reports that 30% of all internet users now use ad-blockers<\/strong> on a daily basis.<\/p>\n

\"Pop<\/p>\n

At this point, you may think that pop-ups have become irrelevant<\/strong> and that no one would click them in 2020.<\/p>\n

But it\u2019s not true.<\/strong><\/p>\n

In fact, BlogMarketingAcademy<\/a> reports that pop-ups can deliver decent click-through-rates of around 2%<\/strong> if used correctly; which is above some of the most commonly used channels.<\/p>\n

Whether or not your pop-ups campaign will succeed will depend on many factors including your website content and your personas.<\/p>\n

If you also believe that pop-ups still deliver good results<\/strong>, check out these tips to implement a pop-up strategy that works<\/strong>.<\/p>\n

Define your marketing objectives<\/h2>\n

Implementing pop-ups on your website has to fulfill a goal<\/strong>: otherwise it\u2019s just pure unnecessary noise that will distract your visitors away from your content.<\/p>\n

Depending on your website, pop-ups can be used to achieve a variety of goals.<\/strong><\/p>\n

Drive more sales<\/h3>\n

Pop-ups are a convenient tool to drive more sales using well-known marketing techniques such as up-selling, cross-selling and cart abandonment reduction.<\/p>\n

For ecommerce websites, pop-ups can be timed around an \u201cexit intent\u201d (i.e they are triggered when a user wants to leave<\/em>) in order to promote a last-second offer to re-engage your visitors.<\/p>\n

Using pop-ups, you can offer your visitors a last chance and eventually convert them into additional customers, which is excellent news if you\u2019re trying to increase your ecommerce conversion rate<\/a>.<\/p>\n

Harvest emails<\/h3>\n

Growing your email list is a tricky task that just became even harder under the European GDPR regulation<\/a> that yielded unprecedented changes in the data privacy policies that websites now have to abide by.<\/p>\n

Whether you have activities in Europe or not, collecting email addresses generally requires your visitors to opt-in, which can conveniently be achieved using pop-ups<\/strong>.<\/p>\n

\"Sales<\/p>\n

Made.com uses a central pop-up to grow their email list by offering 10\u00a3 in exchange for a newsletter subscription: this is a good incentive to grow your email list.\u00a0<\/strong>Because you can easily click away, the pop-up doesn\u2019t disturb visitors that much: they can simply close it and keep on shopping.<\/p>\n

Generate leads<\/h3>\n

On that matter, pop-ups can be used as a complementary tool to your content marketing efforts, just like HubSpot does by displaying pop-ups in their articles.<\/p>\n

\"Lead<\/p>\n

While their visitors read, Hubspot displays a \u201cfake\u201d pop-up chat box that redirects you to an ebook landing page which ultimately asks for your email address: this is a smart strategy that provides value in exchange for an email address.<\/strong><\/p>\n

\"Lead<\/p>\n

Improve customer experience<\/h3>\n

Getting feedback and improving user experience is a major challenge faced by most serious ecommerce and lead generation websites.<\/p>\n

Although they weren\u2019t specifically created for that purpose, pop-ups can play a great role in harvesting feedback and improving user experience.<\/p>\n

For instance, using Wingify’s Net Promoter Score tool (i.e how likely are your visitors to recommend you), you can instantly generate feedback<\/strong> for your ecommerce or services while analyzing real-time data<\/strong> in order to run further optimization tests based on your discoveries.<\/p>\n

\"Net<\/p>\n

Choose the right pop-ups for your audience<\/h2>\n

There are many types of pop-ups that are more or less efficient depending on your strategy. In fact, some industries require more aggressive practices than others:<\/strong> it all depends on your marketing personas and price range.<\/p>\n

Here are the 5 main types of pop-ups that you could use:<\/p>\n

Entry pop-ups<\/h3>\n

These are pop-ups that are triggered at the moment your visitors land on your website. Although they might work in some cases (language selection, age restriction, disclaimer, exceptional offer, major news\u2026<\/em>), they\u2019re generally not happily welcomed by your visitors because of their intrusive nature.<\/p>\n

Scroll-based pop-ups<\/h3>\n

Scroll-based pop-ups are typically activated after a visitor has scrolled to a certain depth (e.g 25% of the page for example<\/em>). Because these pop-ups only activate after a proof of engagement, they tend to yield slightly better results and work particularly well on articles and blog posts although some ecommerce websites may use them as well.<\/p>\n

Delayed pop-ups<\/h3>\n

Delayed pop-ups are triggered after a visitor has spent a certain amount of time on your website. Similarly to scroll-based pop-ups, they\u2019re only activated after a proof of engagement.<\/p>\n

Interaction-based pop-ups<\/h3>\n

These pop-ups come in handy for marketing teams interested in personalized experiences. Basically, interaction-based pop-ups are triggered once a visitor has clicked or hovered over a specific element. Contrary to delayed or entry pop-ups, they allow your team to create personalized experience<\/a> based on your visitors\u2019 behavior.<\/p>\n

Exit intent pop-ups<\/h3>\n

Exit pop-ups are triggered once a visitor is about to leave your page. These pop-ups are famous in the ecommerce industry as an effective tool to reduce cart abandonment rate. They can also be used to generate leads or collect email addresses.<\/p>\n

You can easily run all these pop-ups using a customer activation platform like AB Tasty. Our<\/p>\n

Provide value to your audience<\/h2>\n

Perhaps the most important rule to bear in mind while implementing a pop-up strategy: always provide value to your audience<\/strong>. Creating and displaying pop-ups on your website that don\u2019t deliver any kind of useful information or value to your visitors is extremely risky.<\/p>\n

\"\"<\/p>\n

Backcountry<\/strong> – a famous outdoor equipment ecommerce – uses a large pop-up to indicate that their website isn\u2019t available for European customers. It then redirects you to another website that is GDPR compliant.<\/p>\n

Beware of your mobile experience<\/h2>\n

Based on Google latest mobile friendly guidelines<\/a>, beware of full-screen pop-ups that could drastically hamper your mobile experience and significantly reduce your page loading time<\/a>.<\/p>\n

Remember:<\/strong> mobile users are extremely demanding when it comes to mobile experience.<\/p>\n

Before launching any new pop-ups on your website, take some time to check your mobile version and see if anything could be improved.<\/p>\n

Optimize your mobile pop-ups for SEO<\/h2>\n

After Google announced its mobile-first indexing, the firm also updated its algorithm to penalize intrusive mobile interstitials<\/a> that would hide the main content on a mobile website.<\/p>\n

As a rule of thumb, keep this in mind: do not display pop-ups that cover the main content or hamper the user experience<\/strong>.<\/p>\n

Based on these guidelines, your mobile pop-ups should complement the user experience rather than restrain it.<\/strong><\/p>\n

Here\u2019s a diagram from Google that summarizes it quite clearly:<\/p>\n

\"Google's<\/p>\n

With that in mind, you have all the information to carefully run pop-up campaigns that will drive conversions without hurting user experience or your search rankings<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Learn how to carefully run pop-up campaigns that drive conversions without hurting user experience or your search rankings.<\/p>\n","protected":false},"author":1435,"featured_media":115023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10806],"tags":[10819],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-111830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization","tag-ux-design"],"acf":[],"yoast_head":"\nBest Practices to Creating Pop-Ups that Convert - Wingify Blog<\/title>\n<meta name=\"description\" content=\"Do pop-ups actually create conversions? Yes - if they're used correctly. Here are our expert tips to create pop-ups that actually work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wingify.com\/blog\/pop-up-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices to Creating Pop-Ups that Convert - Wingify Blog\" \/>\n<meta property=\"og:description\" content=\"Do pop-ups actually create conversions? Yes - if they're used correctly. Here are our expert tips to create pop-ups that actually work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wingify.com\/blog\/pop-up-conversion\/\" \/>\n<meta property=\"og:site_name\" content=\"Wingify Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-27T14:48:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"author\" content=\"Anthony Brebion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Wingify\" \/>\n<meta name=\"twitter:site\" content=\"@Wingify\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Brebion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/pop-up-conversion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/pop-up-conversion\\\/\"},\"author\":{\"name\":\"Anthony Brebion\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/ef0688fa888868d2b6418dd5751e3929\"},\"headline\":\"Best Practices to Creating Pop-Ups that Convert\",\"datePublished\":\"2020-01-27T14:48:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/pop-up-conversion\\\/\"},\"wordCount\":1252,\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/pop-up-conversion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/CRO-1.png\",\"keywords\":[\"UX Design\"],\"articleSection\":[\"Conversion Optimization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/pop-up-conversion\\\/\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/pop-up-conversion\\\/\",\"name\":\"Best Practices to Creating Pop-Ups that Convert - Wingify Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/pop-up-conversion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/pop-up-conversion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/CRO-1.png\",\"datePublished\":\"2020-01-27T14:48:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/ef0688fa888868d2b6418dd5751e3929\"},\"description\":\"Do pop-ups actually create conversions? Yes - if they're used correctly. Here are our expert tips to create pop-ups that actually work.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/pop-up-conversion\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wingify.com\\\/blog\\\/pop-up-conversion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/pop-up-conversion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/CRO-1.png\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/CRO-1.png\",\"width\":2400,\"height\":2332,\"caption\":\"Cro 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/pop-up-conversion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversion Optimization\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/conversion-optimization\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Best Practices to Creating Pop-Ups that Convert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/\",\"name\":\"Wingify Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wingify.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/#\\\/schema\\\/person\\\/ef0688fa888868d2b6418dd5751e3929\",\"name\":\"Anthony Brebion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/1779458990830-150x150.jpg\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/1779458990830-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/1779458990830-150x150.jpg\",\"caption\":\"Anthony Brebion\"},\"description\":\"Anthony Brebion is a GTM & RevOps Engineer at AB Tasty, with a background in digital marketing, SEO, and website optimization. He combines his marketing and technical expertise to build data-driven systems, automate workflows, and improve digital experiences. His areas of expertise include CRO, e-commerce optimization, marketing automation, and experimentation.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/anthonybrebion\\\/\"],\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/author\\\/abrebion\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Practices to Creating Pop-Ups that Convert - Wingify Blog","description":"Do pop-ups actually create conversions? Yes - if they're used correctly. Here are our expert tips to create pop-ups that actually work.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wingify.com\/blog\/pop-up-conversion\/","og_locale":"en_US","og_type":"article","og_title":"Best Practices to Creating Pop-Ups that Convert - Wingify Blog","og_description":"Do pop-ups actually create conversions? Yes - if they're used correctly. Here are our expert tips to create pop-ups that actually work.","og_url":"https:\/\/wingify.com\/blog\/pop-up-conversion\/","og_site_name":"Wingify Blog","article_published_time":"2020-01-27T14:48:33+00:00","og_image":[{"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png","type":"","width":"","height":""}],"author":"Anthony Brebion","twitter_card":"summary_large_image","twitter_image":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/08\/Blog-og-image@2x-1.png","twitter_creator":"@Wingify","twitter_site":"@Wingify","twitter_misc":{"Written by":"Anthony Brebion","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wingify.com\/blog\/pop-up-conversion\/#article","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/pop-up-conversion\/"},"author":{"name":"Anthony Brebion","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/ef0688fa888868d2b6418dd5751e3929"},"headline":"Best Practices to Creating Pop-Ups that Convert","datePublished":"2020-01-27T14:48:33+00:00","mainEntityOfPage":{"@id":"https:\/\/wingify.com\/blog\/pop-up-conversion\/"},"wordCount":1252,"image":{"@id":"https:\/\/wingify.com\/blog\/pop-up-conversion\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/CRO-1.png","keywords":["UX Design"],"articleSection":["Conversion Optimization"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wingify.com\/blog\/pop-up-conversion\/","url":"https:\/\/wingify.com\/blog\/pop-up-conversion\/","name":"Best Practices to Creating Pop-Ups that Convert - Wingify Blog","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wingify.com\/blog\/pop-up-conversion\/#primaryimage"},"image":{"@id":"https:\/\/wingify.com\/blog\/pop-up-conversion\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/CRO-1.png","datePublished":"2020-01-27T14:48:33+00:00","author":{"@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/ef0688fa888868d2b6418dd5751e3929"},"description":"Do pop-ups actually create conversions? Yes - if they're used correctly. Here are our expert tips to create pop-ups that actually work.","breadcrumb":{"@id":"https:\/\/wingify.com\/blog\/pop-up-conversion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wingify.com\/blog\/pop-up-conversion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wingify.com\/blog\/pop-up-conversion\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/CRO-1.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/CRO-1.png","width":2400,"height":2332,"caption":"Cro 1"},{"@type":"BreadcrumbList","@id":"https:\/\/wingify.com\/blog\/pop-up-conversion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wingify.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Conversion Optimization","item":"https:\/\/wingify.com\/blog\/conversion-optimization\/"},{"@type":"ListItem","position":3,"name":"Best Practices to Creating Pop-Ups that Convert"}]},{"@type":"WebSite","@id":"https:\/\/wingify.com\/blog\/#website","url":"https:\/\/wingify.com\/blog\/","name":"Wingify Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wingify.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wingify.com\/blog\/#\/schema\/person\/ef0688fa888868d2b6418dd5751e3929","name":"Anthony Brebion","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/1779458990830-150x150.jpg","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/1779458990830-150x150.jpg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/1779458990830-150x150.jpg","caption":"Anthony Brebion"},"description":"Anthony Brebion is a GTM & RevOps Engineer at AB Tasty, with a background in digital marketing, SEO, and website optimization. He combines his marketing and technical expertise to build data-driven systems, automate workflows, and improve digital experiences. His areas of expertise include CRO, e-commerce optimization, marketing automation, and experimentation.","sameAs":["https:\/\/www.linkedin.com\/in\/anthonybrebion\/"],"url":"https:\/\/wingify.com\/blog\/author\/abrebion\/"}]}},"_links":{"self":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/111830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/users\/1435"}],"replies":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/comments?post=111830"}],"version-history":[{"count":0,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/posts\/111830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media\/115023"}],"wp:attachment":[{"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/media?parent=111830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/categories?post=111830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/tags?post=111830"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/feature?post=111830"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/industry-type?post=111830"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/product?post=111830"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/role?post=111830"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/wingify.com\/blog\/wp-json\/wp\/v2\/region?post=111830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}