{"id":112576,"date":"2024-02-05T13:35:36","date_gmt":"2024-02-05T12:35:36","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/changement-identite-visuelle\/"},"modified":"2026-09-11T14:43:38","modified_gmt":"2026-09-11T09:13:38","slug":"changement-identite-visuelle","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/","title":{"rendered":"Wingify, place \u00e0 un nouveau chapitre"},"content":{"rendered":"\n<h2 id=\"h-vive-le-changement\" class=\"wp-block-heading\">Vive le changement !<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les plus belles opportunit\u00e9s se pr\u00e9sentent \u00e0 ceux qui changent. Et c&#8217;est exactement ce que nous avons fait.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le changement est ce qui nous propulse vers le progr\u00e8s.<br>C&#8217;est en changeant que nous devenons meilleur.<br>C&#8217;est en changeant que <strong><em>nous osons nous d\u00e9passer.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd&#8217;hui marque un jour important dans l&#8217;histoire de notre entreprise. Aujourd&#8217;hui, nous sommes ravis de partager avec vous notre nouvelle identit\u00e9 de marque. Nous entrons dans une nouvelle \u00e8re qui aligne notre engagement perp\u00e9tuel du &#8220;test and learn&#8221; avec notre position sur le march\u00e9 de partenaire qui permet aux marques de pousser leurs id\u00e9es encore plus loin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec plus de 13 ans d&#8217;exp\u00e9rience dans ce domaine, nous avons pu observer de profonds changements sur le march\u00e9. Les marques ont d\u00e9sormais assimil\u00e9 l&#8217;importance et l&#8217;impact de l&#8217;optimisation continue de l&#8217;exp\u00e9rience client. Le secteur prosp\u00e8re de l&#8217;exp\u00e9rimentation nous a fait conna\u00eetre nos trimestres financiers les plus fructueux \u00e0 la suite de nos acquisitions de nouvelles technologies strat\u00e9giques. Au-del\u00e0 de nos offres d&#8217;IA et de personnalisation, il est devenu \u00e9vident que ce qui nous rend uniques, ce sont nos collaborateurs. Et ce sont eux qui rendent nos clients heureux.<\/p>\n\n\n\n<iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Wingify: Dare to go further Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/h4x193tu6k?dnt=1#?secret=xLXcXAoqHD\" data-secret=\"xLXcXAoqHD\" frameborder=\"0\" scrolling=\"no\" width=\"690\" height=\"388\"><\/iframe>\n\n\n\n<h2 id=\"h-parlons-peu-parlons-bien\" class=\"wp-block-heading\">Parlons peu, parlons bien !<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez peut-\u00eatre remarqu\u00e9 quelques changements r\u00e9cents chez Wingify, et nous ne parlons pas seulement des nouvelles couleurs de notre marque.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Le \u201cbleu exp\u00e9rimentation\u201d et le \u201cjaune crash-test\u201d<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Bien que notre identit\u00e9 graphique \u00e9lectrique puisse vous surprendre, <strong>notre rebranding est bien plus qu&#8217;une simple m\u00e9tamorphose esth\u00e9tique<\/strong>. Nous avons pris des d\u00e9cisions m\u00fbrement r\u00e9fl\u00e9chies \u00e0 chaque \u00e9tape de ce processus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours des 14 derniers mois, nous avons r\u00e9alis\u00e9 des avanc\u00e9es technologiques passionnantes au sein de notre plateforme :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En octobre 2022, nous avons constat\u00e9 que le march\u00e9 avait besoin d&#8217;aller plus loin dans la personnalisation. Nous avons donc fait l\u2019acquisition d\u2019une soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans les recommandations et la recherche intelligente.<\/li>\n\n\n\n<li>En juin 2023, nous avons \u00e9tendu notre offre de personnalisation pour aider les \u00e9quipes \u00e0 mieux r\u00e9pondre \u00e0 leurs diff\u00e9rentes audiences et \u00e0 \u00eatre plus comp\u00e9titives. Nous avons ainsi fait l\u2019acquisition d\u2019une technologie de personnalisation bas\u00e9e sur les \u00e9motions pour enrichir et \u00e9largir notre offre.<\/li>\n\n\n\n<li>Nous avons ensuite unifi\u00e9 ces plateformes avec notre propre solution d&#8217;exp\u00e9rimentation, de personnalisation client-side et server-side.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd&#8217;hui, nous sommes heureux d\u2019\u00eatre devenus une plateforme unifi\u00e9e offrant tout ce dont les marques ont besoin pour une optimisation compl\u00e8te de leur exp\u00e9rience. Avec notre nouvelle identit\u00e9 de marque, nous sommes fiers de promouvoir tout ce que nous sommes, tout ce que nous pouvons \u00eatre et tout ce que nous voulons \u00eatre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre changement strat\u00e9gique de marque \u00e9tait la suite logique de notre formidable p\u00e9riode de croissance.<\/p>\n\n\n\n<h2 id=\"h-nouveau-look-meme-engagement\" class=\"wp-block-heading\">Nouveau look, m\u00eame engagement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une chose n&#8217;a pas chang\u00e9 : notre engagement envers nos clients. Ils sont et seront toujours au centre de nos pr\u00e9occupations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce que nous avons fait jusqu&#8217;\u00e0 pr\u00e9sent permet de mieux r\u00e9pondre aux besoins de nos clients. L&#8217;unification de nos produits au sein d&#8217;une m\u00eame plateforme offre des possibilit\u00e9s d&#8217;optimisation infinies et notre message refl\u00e8te notre approche humaine et notre expertise in\u00e9galable.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Nous sommes votre partenaire de l&#8217;optimisation, <\/strong><br><strong>transformant vos id\u00e9es audacieuses en r\u00e9sultats performants.<\/strong><\/p>\n\n\n\n<h2 id=\"h-l-histoire-de-notre-marque\" class=\"wp-block-heading\">L&#8217;histoire de notre marque<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nos clients doivent \u00eatre diff\u00e9rents, pas seulement meilleurs. Et pour cela, ils ont besoin d&#8217;un partenaire d&#8217;optimisation de l&#8217;exp\u00e9rience qui les accompagne tout au long de leur progression. Notre accompagnement et support client est sans cesse reconnu par G2 et nos clients n\u2019h\u00e9sitent pas \u00e0 nous le faire savoir. Notre \u00e9quipe et le soutien que nous offrons \u00e0 nos clients ont toujours \u00e9t\u00e9 et seront toujours ce qui fait l&#8217;excellence d&#8217;AB Tasty. Notre r\u00f4le ? Nous int\u00e9grer au c\u0153ur de votre culture d&#8217;entreprise pour identifier, faire \u00e9merger et propulser de l&#8217;int\u00e9rieur vos id\u00e9es les plus audacieuses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comment pouvons-nous y parvenir ? En nous appuyant sur nos trois principaux piliers.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>L\u2019humain avant tout<\/strong> : nos \u00e9quipes sont la cl\u00e9 de notre succ\u00e8s, car ils apportent l&#8217;\u00e2me et la substance \u00e0 notre technologie. Nous construisons les relations avec nos clients de fa\u00e7on \u00e0 d\u00e9passer le simple aspect transactionnel gr\u00e2ce \u00e0 un r\u00e9el partenariat et \u00e0 notre capacit\u00e9 \u00e0 les comprendre.<\/li>\n\n\n\n<li><strong>Une expertise in\u00e9galable<\/strong> : chez Wingify, il n&#8217;y a pas d&#8217;id\u00e9es sans donn\u00e9es. Nous restons \u00e0 la pointe de la technologie et continuons d&#8217;apprendre gr\u00e2ce \u00e0 notre culture &#8220;test and learn&#8221;. Nous faisons en sorte que chaque initiative soit le fruit d&#8217;un choix et non d&#8217;un hasard, en r\u00e9duisant les risques li\u00e9s aux id\u00e9es audacieuses.<\/li>\n\n\n\n<li><strong>Un produit f\u00e9d\u00e9rateur <\/strong>: notre produit relie les \u00e9quipes, les plateformes, les outils et les collaborateurs. Nous transformons les cultures d\u2019entreprise en changeant la fa\u00e7on dont nos clients travaillent et pensent. Nous travaillons en \u00e9quipe avec une vision et des objectifs communs.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Notre seul objectif ? Que nos clients passent au niveau sup\u00e9rieur. Leurs prochaines \u00e9tapes sont nos prochains d\u00e9fis. Leur donner le courage et l&#8217;impulsion pour aller plus loin est notre unique motivation.<\/p>\n\n\n\n<h2 id=\"h-conclusion\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque prochaine \u00e9tape est unique selon nos clients, notre entreprise et nos collaborateurs. C&#8217;est pourquoi nous leur donnons le courage et la conviction n\u00e9cessaires pour l\u2019atteindre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous aidons nos clients \u00e0 <strong>OSER ALLER PLUS LOIN.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vive le changement ! Les plus belles opportunit\u00e9s se pr\u00e9sentent \u00e0 ceux qui changent. Et c&#8217;est exactement ce que nous avons fait. Le changement est ce qui nous propulse vers le progr\u00e8s.C&#8217;est en changeant que nous devenons meilleur.C&#8217;est en changeant que nous osons nous d\u00e9passer. Aujourd&#8217;hui marque un jour important dans l&#8217;histoire de notre entreprise&#8230;.<\/p>\n","protected":false},"author":1483,"featured_media":115643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[11050],"tags":[],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-112576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9couvrez la nouvelle identit\u00e9 de marque d&#039;Wingify !<\/title>\n<meta name=\"description\" content=\"Les plus belles opportunit\u00e9s se pr\u00e9sentent \u00e0 ceux qui osent, et c&#039;est exactement ce que nous avons fait. D\u00e9couvrez vite comment !\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9couvrez la nouvelle identit\u00e9 de marque d&#039;Wingify !\" \/>\n<meta property=\"og:description\" content=\"Les plus belles opportunit\u00e9s se pr\u00e9sentent \u00e0 ceux qui osent, et c&#039;est exactement ce que nous avons fait. D\u00e9couvrez vite comment !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/\" \/>\n<meta property=\"og:site_name\" content=\"Wingify Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-05T12:35:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T09:13:38+00:00\" \/>\n<meta name=\"author\" content=\"John Hughes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Wingify\" \/>\n<meta name=\"twitter:site\" content=\"@Wingify\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Hughes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/changement-identite-visuelle\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/changement-identite-visuelle\\\/\"},\"author\":{\"name\":\"John Hughes\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/f862e03ea05d87bfed4bfe18fe71d566\"},\"headline\":\"Wingify, place \u00e0 un nouveau chapitre\",\"datePublished\":\"2024-02-05T12:35:36+00:00\",\"dateModified\":\"2026-09-11T09:13:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/changement-identite-visuelle\\\/\"},\"wordCount\":947,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/changement-identite-visuelle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"articleSection\":[\"Non class\u00e9\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/changement-identite-visuelle\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/changement-identite-visuelle\\\/\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/changement-identite-visuelle\\\/\",\"name\":\"D\u00e9couvrez la nouvelle identit\u00e9 de marque d'Wingify !\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/changement-identite-visuelle\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/changement-identite-visuelle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"datePublished\":\"2024-02-05T12:35:36+00:00\",\"dateModified\":\"2026-09-11T09:13:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/f862e03ea05d87bfed4bfe18fe71d566\"},\"description\":\"Les plus belles opportunit\u00e9s se pr\u00e9sentent \u00e0 ceux qui osent, et c'est exactement ce que nous avons fait. D\u00e9couvrez vite comment !\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/changement-identite-visuelle\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/changement-identite-visuelle\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/changement-identite-visuelle\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Release-Management-3.png\",\"width\":2400,\"height\":2332,\"caption\":\"Release Management 3\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/changement-identite-visuelle\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Non class\u00e9\",\"item\":\"https:\\\/\\\/wingify.com\\\/blog\\\/non-classe-fr\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Wingify, place \u00e0 un nouveau chapitre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/\",\"name\":\"Wingify Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/#\\\/schema\\\/person\\\/f862e03ea05d87bfed4bfe18fe71d566\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/John-Hughes-Photo-150x150.jpg\",\"url\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/John-Hughes-Photo-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/static.wingify.com\\\/gcp\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/John-Hughes-Photo-150x150.jpg\",\"caption\":\"John Hughes\"},\"description\":\"John Hughes is the Vice President of Marketing at Wingify, with over 20 years experience in tech and SaaS. He is passionate about creativity and global growth, contributing to the blog with insights on optimization and marketing in the travel industry.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/john-hughes-06a2762\\\/\"],\"url\":\"https:\\\/\\\/wingify.com\\\/blog\\\/fr\\\/author\\\/johnhughes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"D\u00e9couvrez la nouvelle identit\u00e9 de marque d'Wingify !","description":"Les plus belles opportunit\u00e9s se pr\u00e9sentent \u00e0 ceux qui osent, et c'est exactement ce que nous avons fait. D\u00e9couvrez vite comment !","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"fr_FR","og_type":"article","og_title":"D\u00e9couvrez la nouvelle identit\u00e9 de marque d'Wingify !","og_description":"Les plus belles opportunit\u00e9s se pr\u00e9sentent \u00e0 ceux qui osent, et c'est exactement ce que nous avons fait. D\u00e9couvrez vite comment !","og_url":"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/","og_site_name":"Wingify Blog","article_published_time":"2024-02-05T12:35:36+00:00","article_modified_time":"2026-09-11T09:13:38+00:00","author":"John Hughes","twitter_card":"summary_large_image","twitter_image":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","twitter_creator":"@Wingify","twitter_site":"@Wingify","twitter_misc":{"Written by":"John Hughes","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/#article","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/"},"author":{"name":"John Hughes","@id":"https:\/\/wingify.com\/blog\/fr\/#\/schema\/person\/f862e03ea05d87bfed4bfe18fe71d566"},"headline":"Wingify, place \u00e0 un nouveau chapitre","datePublished":"2024-02-05T12:35:36+00:00","dateModified":"2026-09-11T09:13:38+00:00","mainEntityOfPage":{"@id":"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/"},"wordCount":947,"commentCount":0,"image":{"@id":"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","articleSection":["Non class\u00e9"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/","url":"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/","name":"D\u00e9couvrez la nouvelle identit\u00e9 de marque d'Wingify !","isPartOf":{"@id":"https:\/\/wingify.com\/blog\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/#primaryimage"},"image":{"@id":"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","datePublished":"2024-02-05T12:35:36+00:00","dateModified":"2026-09-11T09:13:38+00:00","author":{"@id":"https:\/\/wingify.com\/blog\/fr\/#\/schema\/person\/f862e03ea05d87bfed4bfe18fe71d566"},"description":"Les plus belles opportunit\u00e9s se pr\u00e9sentent \u00e0 ceux qui osent, et c'est exactement ce que nous avons fait. D\u00e9couvrez vite comment !","breadcrumb":{"@id":"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/Release-Management-3.png","width":2400,"height":2332,"caption":"Release Management 3"},{"@type":"BreadcrumbList","@id":"https:\/\/wingify.com\/blog\/fr\/changement-identite-visuelle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wingify.com\/blog\/fr\/"},{"@type":"ListItem","position":2,"name":"Non class\u00e9","item":"https:\/\/wingify.com\/blog\/non-classe-fr\/"},{"@type":"ListItem","position":3,"name":"Wingify, place \u00e0 un nouveau chapitre"}]},{"@type":"WebSite","@id":"https:\/\/wingify.com\/blog\/fr\/#website","url":"https:\/\/wingify.com\/blog\/fr\/","name":"Wingify Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wingify.com\/blog\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/wingify.com\/blog\/fr\/#\/schema\/person\/f862e03ea05d87bfed4bfe18fe71d566","name":"John Hughes","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/John-Hughes-Photo-150x150.jpg","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/John-Hughes-Photo-150x150.jpg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2026\/09\/John-Hughes-Photo-150x150.jpg","caption":"John Hughes"},"description":"John Hughes is the Vice President of Marketing at Wingify, with over 20 years experience in tech and SaaS. He is passionate about creativity and global growth, contributing to the blog with insights on optimization and marketing in the travel industry.","sameAs":["https:\/\/www.linkedin.com\/in\/john-hughes-06a2762\/"],"url":"https:\/\/wingify.com\/blog\/fr\/author\/johnhughes\/"}]}},"_links":{"self":[{"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/112576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/users\/1483"}],"replies":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=112576"}],"version-history":[{"count":1,"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/112576\/revisions"}],"predecessor-version":[{"id":116245,"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/112576\/revisions\/116245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/media\/115643"}],"wp:attachment":[{"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=112576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=112576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=112576"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/feature?post=112576"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/industry-type?post=112576"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/product?post=112576"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/role?post=112576"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/wingify.com\/blog\/fr\/wp-json\/wp\/v2\/region?post=112576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}