{"id":112454,"date":"2024-05-23T12:06:26","date_gmt":"2024-05-23T10:06:26","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/analytics-avec-google-bigquery-ab-tasty\/"},"modified":"2026-09-11T14:08:50","modified_gmt":"2026-09-11T08:38:50","slug":"analytics-avec-google-bigquery-ab-tasty","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/fr\/analytics-avec-google-bigquery-ab-tasty\/","title":{"rendered":"L&#8217;analytics atteint de nouveaux sommets avec Google BigQuery + Wingify"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Wingify et Google BigQuery ont uni leurs forces pour offrir une int\u00e9gration fluide, permettant aux clients disposant de vastes datasets d&#8217;acc\u00e9der \u00e0 des informations, d&#8217;automatiser et de prendre des d\u00e9cisions fond\u00e9es sur des donn\u00e9es afin de faire progresser leurs efforts d&#8217;exp\u00e9rimentation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons souvent discut\u00e9 de la <a href=\"https:\/\/wingify.com\/fr\/resources\/la-donnee-au-service-de-experience-client\/\" target=\"_blank\" rel=\"noreferrer noopener\">complexit\u00e9 de la compr\u00e9hension des donn\u00e9es<\/a> pour alimenter votre programme d&#8217;exp\u00e9rimentation. Lorsque les entreprises ont affaire \u00e0 d&#8217;\u00e9normes datasets, elles doivent trouver un moyen agile et efficace de permettre \u00e0 ces informations d&#8217;enrichir leurs performances de test et d&#8217;identifier des mod\u00e8les, des tendances et des id\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aller-plus-loin-avec-l-analyse-des-donnees\">Aller plus loin avec l&#8217;analyse des donn\u00e9es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google BigQuery est une solution d&#8217;h\u00e9bergement de donn\u00e9es cloud enti\u00e8rement g\u00e9r\u00e9e, qui permet de stocker et d&#8217;analyser rapidement de grandes quantit\u00e9s de donn\u00e9es. Cette plateforme serverless est hautement scalable, con\u00e7ue pour aider les entreprises \u00e0 analyser de vastes datasets afin de prendre des d\u00e9cisions \u00e9clair\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec Google BigQuery, les utilisateurs peuvent ex\u00e9cuter sans effort des requ\u00eates complexes SQL, en tirant parti de ses capacit\u00e9s int\u00e9gr\u00e9es de machine learning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette int\u00e9gration \u00e0 la plateforme d&#8217;optimisation de l&#8217;exp\u00e9rience d&#8217;Wingify signifie que les clients disposant de grands datasets peuvent utiliser BigQuery pour stocker et analyser de grands volumes de donn\u00e9es de test. En exploitant les capacit\u00e9s de BigQuery, vous pouvez rationaliser les processus d&#8217;analyse des donn\u00e9es, acc\u00e9l\u00e9rer les cycles d&#8217;exp\u00e9rimentation et favoriser l&#8217;innovation de mani\u00e8re plus efficace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques-uns des nombreux avantages de l&#8217;int\u00e9gration de Google BigQuery \u00e0 Wingify pour vous aider \u00e0 mieux tester :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BigQuery comme source de donn\u00e9es<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avec l&#8217;int\u00e9gration BigQuery, des donn\u00e9es sp\u00e9cifiques d&#8217;Wingify peuvent \u00eatre envoy\u00e9es r\u00e9guli\u00e8rement \u00e0 votre set BigQuery. Chaque t\u00e2che de collecte de donn\u00e9es a un nom, une requ\u00eate SQL pour obtenir ce dont vous avez besoin, et une fr\u00e9quence de r\u00e9cup\u00e9ration des donn\u00e9es. Ces informations permettent d&#8217;\u00e9laborer des publicit\u00e9s et des messages super cibl\u00e9s, ce qui permet d&#8217;atteindre plus facilement les bonnes personnes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stockage centralis\u00e9 des donn\u00e9es d&#8217;Wingify<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;int\u00e9gration d&#8217;Wingify et de BigQuery simplifie \u00e9galement l&#8217;analyse des campagnes en \u00e9liminant le besoin d&#8217;outils BI ou SQL. Leur tableau de bord affiche une comparaison claire des m\u00e9triques sur une seule page, ce qui am\u00e9liore l&#8217;efficacit\u00e9. Vous pouvez exploiter BigQuery pour l&#8217;analyse des exp\u00e9riences sans dupliquer le reporting dans Wingify, en tirant le meilleur des deux plateformes. Incorporez des m\u00e9triques et des segments complexes en interrogeant notre ensemble de donn\u00e9es d&#8217;\u00e9v\u00e9nements enrichies et reliez les donn\u00e9es d&#8217;\u00e9v\u00e9nements \u00e0 des donn\u00e9es business provenant d&#8217;autres plateformes. Qu&#8217;il s&#8217;agisse d&#8217;exp\u00e9rimentation web ou de feature experimentation, cela signifie des exp\u00e9riences plus pr\u00e9cises et scalable pour booster la croissance de l&#8217;entreprise.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Machine learning<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">BigQuery peut \u00e9galement \u00eatre utilis\u00e9 pour le machine learning dans le cadre de programmes d&#8217;exp\u00e9rimentation, ce qui vous aide \u00e0 pr\u00e9voir les r\u00e9sultats et \u00e0 mieux comprendre vos objectifs. BigQuery vous offre une analyse pr\u00e9dictive pilot\u00e9e par l&#8217;IA pour d\u00e9velopper des campagnes multicanal personnalis\u00e9es, sans complexit\u00e9 ni incertitude en mati\u00e8re d&#8217;attribution. Acc\u00e9dez \u00e0 des segments qui s&#8217;adaptent dynamiquement au comportement des clients en temps r\u00e9el, d\u00e9bloquant ainsi des strat\u00e9gies marketing flexibles, personnalis\u00e9es et bas\u00e9es sur les donn\u00e9es pour alimenter vos exp\u00e9riences.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentation am\u00e9lior\u00e9e et vision globale<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La capacit\u00e9 de BigQuery \u00e0 comprendre le comportement signifie que vous pouvez mieux segmenter. La segmentation des donn\u00e9es permet de classer les utilisateurs en fonction de divers attributs ou de leur comportement. Gr\u00e2ce aux donn\u00e9es envoy\u00e9es \u00e0 BigQuery par les exp\u00e9riences, vous pouvez cr\u00e9er un contenu personnalis\u00e9 ou des fonctionnalit\u00e9s adapt\u00e9es \u00e0 des groupes d&#8217;utilisateurs sp\u00e9cifiques, ce qui permet d&#8217;optimiser les taux d&#8217;engagement et de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, l&#8217;avantage majeur de cette int\u00e9gration est d&#8217;obtenir des rapports communs &#8211; des rapports enti\u00e8rement automatis\u00e9s et exploitables sur l&#8217;exp\u00e9rimentation, ainsi que la possibilit\u00e9 d&#8217;alimenter les donn\u00e9es \u00e0 partir d&#8217;autres sources pour obtenir une vue d&#8217;ensemble.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-partenariat-continu\">Un partenariat continu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette <a href=\"https:\/\/docs.abtasty.com\/integrations\/other-integrations\/data-warehouse\/big-query---daily-exports-from-ab-tasty-to-big-query\" target=\"_blank\" rel=\"noreferrer noopener\">int\u00e9gration intervient<\/a> apr\u00e8s que Google ait nomm\u00e9 Wingify partenaire officiel de Google Cloud l&#8217;ann\u00e9e derni\u00e8re, nous rendant disponibles sur <a href=\"https:\/\/wingify.com\/blog\/ab-tasty-google-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Cloud Marketplace<\/a> pour rationaliser les transactions sur la marketplace. Nous sommes \u00e9galement enti\u00e8rement int\u00e9gr\u00e9s \u00e0 <a href=\"https:\/\/wingify.com\/blog\/ab-tasty-ga4-integration-experimentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics 4<\/a> et nous avons \u00e9t\u00e9 ravis d&#8217;\u00eatre d\u00e9sign\u00e9s comme l&#8217;un des fournisseurs privil\u00e9gi\u00e9 de Google pour l&#8217;exp\u00e9rimentation apr\u00e8s la fin de Google Optimize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Nous continuons \u00e0 travailler en \u00e9troite collaboration avec le g\u00e9ant de la technologie pour aider nos clients \u00e0 toujours se d\u00e9velopper, vous pouvez en savoir plus sur cette int\u00e9gration<a href=\"https:\/\/docs.abtasty.com\/integrations\/other-integrations\/data-warehouse\/big-query---daily-exports-from-ab-tasty-to-big-query\" target=\"_blank\" rel=\"noreferrer noopener\"> ici.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wingify et Google BigQuery ont uni leurs forces pour offrir une int\u00e9gration fluide, permettant aux clients disposant de vastes datasets d&#8217;acc\u00e9der \u00e0 des informations, d&#8217;automatiser et de prendre des d\u00e9cisions fond\u00e9es sur des donn\u00e9es afin de faire progresser leurs efforts d&#8217;exp\u00e9rimentation. Nous avons souvent discut\u00e9 de la complexit\u00e9 de la compr\u00e9hension des donn\u00e9es pour alimenter&#8230;<\/p>\n","protected":false},"author":1432,"featured_media":115643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[11050],"tags":[],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-112454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Int\u00e9gration BigQuery &amp; Wingify<\/title>\n<meta name=\"description\" content=\"L&#039;int\u00e9gration fluide d&#039;Wingify et de Google BigQuery permet aux clients disposant de vastes dataset d&#039;automatiser et de prendre des d\u00e9cisions fond\u00e9es sur des donn\u00e9es afin de faire progresser leurs efforts d&#039;exp\u00e9rimentation.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Int\u00e9gration BigQuery &amp; Wingify\" \/>\n<meta property=\"og:description\" content=\"Wingify and Google BigQuery have joined forces to provide seamless integration, enabling customers with extensive datasets to access insights, automate, and make data-driven decisions to push their experimentation efforts forward.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wingify.com\/blog\/fr\/analytics-avec-google-bigquery-ab-tasty\/\" \/>\n<meta property=\"og:site_name\" content=\"Wingify Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-23T10:06:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T08:38:50+00:00\" \/>\n<meta property=\"og:image\" 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