{"id":112328,"date":"2020-10-29T09:07:32","date_gmt":"2020-10-29T09:07:32","guid":{"rendered":"https:\/\/staging.wingify.com\/blog\/3-etapes-pour-booster-performances-landing-page\/"},"modified":"2026-09-10T20:15:45","modified_gmt":"2026-09-10T14:45:45","slug":"3-etapes-pour-booster-performances-landing-page","status":"publish","type":"post","link":"https:\/\/wingify.com\/blog\/fr\/3-etapes-pour-booster-performances-landing-page\/","title":{"rendered":"3 \u00e9tapes pour booster les performances de vos Landing Pages"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nous avons de nombreux clients qui disposent de <a href=\"https:\/\/wingify.com\/fr\/blog\/outils-creation-landing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing pages<\/a> et qui nous ont demand\u00e9 des bonnes pratiques pour <a href=\"https:\/\/wingify.com\/fr\/blog\/generation-lead-landing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimiser leurs performances<\/a>. Nous avons d\u00e9cid\u00e9 de mettre en page tous ces conseils formul\u00e9s et de vous les partager.<\/p>\n\n\n\n<div class=\"insert-quote-blue\">\n<p>Cet article a fait l&#8217;objet d&#8217;un webinar anim\u00e9 par&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/sarahjevremovic\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sarah Jevremovic<\/a> &amp;&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/christellemampuyadigital\/\" target=\"_blank\" rel=\"noopener noreferrer\">Christelle Mampuya<\/a>. Pour connaitre les dates de nos prochains webinars incrivez-vous \u00e0 notre newsletter !<\/p>\n<\/div>\n\n\n\n<h2 id=\"h-pourquoi-optimiser-vos-landing-pages\" class=\"wp-block-heading\"><strong>Pourquoi optimiser vos landing pages ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons d\u00e9termin\u00e9 3 enjeux majeurs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tout d\u2019abord, il s\u2019agit de <strong>capter l\u2019attention de vos visiteurs<\/strong> car la landing page est le point d\u2019entr\u00e9e de votre site web.<\/li>\n\n\n\n<li>Ensuite, <strong>rentabiliser votre strat\u00e9gie d\u2019acquisition<\/strong> afin de mesurer son ROI et rentabiliser tout ce trafic.<\/li>\n\n\n\n<li>Enfin, <strong>faire comprendre votre offre, votre service ou votre marque<\/strong> afin de plus engager vos visiteurs.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10 secondes, c\u2019est le temps n\u00e9cessaire pour que l\u2019internaute se fasse une id\u00e9e de votre landing page &#8211; <\/strong>et potentiellement&nbsp;quitte votre site. Aujourd\u2019hui, on consacre beaucoup de temps et de budget dans l\u2019acquisition mais ce qu\u2019on sait moins, c\u2019est que l\u2019<a href=\"https:\/\/wingify.com\/fr\/blog\/generation-lead-landing-page\/\" rel=\"noopener noreferrer\">optimisation de ces landing page<\/a> est tout aussi crucial. On estime le <a href=\"https:\/\/wingify.com\/fr\/resource-categories\/ebooks\/\">taux de conversion<\/a> d\u2019une landing page e-commerce \u00e0 10% en B2C et 13% en B2B. Et sur la g\u00e9n\u00e9ration de lead, on estime \u00e0 16% en moyenne le taux de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour optimiser et booster les performances de vos landing pages, suivez <strong>ces<\/strong> <strong>3 grandes \u00e9tapes<\/strong>.<\/p>\n\n\n\n<h3 id=\"h-1-structurez-votre-message\" class=\"wp-block-heading\"><strong>1 &#8211; Structurez votre message<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de commencer des s\u00e9ries d\u2019it\u00e9ration de test, il est important de se concentrer sur la strat\u00e9gie en <strong>structurant votre message<\/strong>.<\/p>\n\n\n\n<h4 id=\"h-commencer-par-definir-vos-objectifs\" class=\"wp-block-heading\"><strong>Commencer par d\u00e9finir vos objectifs<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead generation : t\u00e9l\u00e9charger une brochure, demander un devis, etc.<\/li>\n\n\n\n<li>\u201cClick Through\u201d : page interm\u00e9diaire, souvent utilis\u00e9e en e-commerce, pour pr\u00e9senter un produit ou une offre avant d\u2019\u00eatre redirig\u00e9 sur le site<\/li>\n<\/ul>\n\n\n\n<h4 id=\"h-identifier-une-proposition-de-valeur-claire-et-unique\" class=\"wp-block-heading\"><strong>Identifier une proposition de valeur claire et unique<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif est de vous <strong>diff\u00e9rencier de vos concurrents<\/strong> : quels sont les b\u00e9n\u00e9fices pour les visiteurs, pourquoi votre offre est unique, etc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Dropbox-Landing-Page.jpg\" alt=\"DRPOBOX Landing page\" class=\"wp-image-19232\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.dropbox.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dropbox<\/a> a utilis\u00e9 cette landing page pour interpeller les visiteurs sur leur offre Dropbox Business. Le design est tr\u00e8s minimaliste et le contenu est ultra simplifi\u00e9. <strong>L\u2019internaute comprend tr\u00e8s rapidement la proposition de valeur<\/strong> de Dropbox et son offre.<\/p>\n\n\n\n<h4 id=\"h-connaitre-votre-audience\" class=\"wp-block-heading\"><strong>Conna\u00eetre votre audience<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pour adresser le bon message \u00e0 la bonne audience, encore faut-il conna\u00eetre cette audience. <a href=\"https:\/\/www.photobox.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Photobox<\/a> souhaitait adresser <strong>un message personnalis\u00e9 aux nouveaux visiteurs<\/strong> afin de leur proposer une offre sur leur premi\u00e8re commande.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/photobox-landing-page-1.jpg\" alt=\"PHOTOBOX Pop Up BIENVENUE 10\u20ac OFFERTS\" class=\"wp-image-19233\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9finir les indicateurs cl\u00e9s de performance (KPI)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous voulez a\/b tester une landing page, vous devez imp\u00e9rativement <strong>d\u00e9finir un objectif.<\/strong> Cela peut \u00eatre le taux de clic sur CTA, taux de rebond, temps pass\u00e9, le taux de rebond, etc. L\u2019id\u00e9e est <strong>d\u2019avoir les donn\u00e9es n\u00e9cessaires<\/strong> pour <a href=\"https:\/\/wingify.com\/fr\/blog\/inconscient-illusion-controle-prise-de-decision\/\" target=\"_blank\" rel=\"noopener noreferrer\">prendre une d\u00e9cision<\/a> ensuite sur la mise en production de votre landing page.<\/p>\n\n\n\n<h3 id=\"h-2-optimiser-le-parcours-utilisateur\" class=\"wp-block-heading\"><strong>2 &#8211; Optimiser le parcours utilisateur<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que nous avons vu la partie strat\u00e9gie, quel type de test on peut appliquer pour optimiser une landing page ? Voici nos <strong>bonnes pratiques pour optimiser le parcours utilisateur<\/strong>, que vous pouvez mettre en place rapidement.<\/p>\n\n\n\n<h4 id=\"h-mettre-les-informations-principales-au-dessus-de-la-ligne-de-flottaison\" class=\"wp-block-heading\"><strong>Mettre les informations principales au dessus de la ligne de flottaison<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Par informations principales, on attend celles qui sont <strong>n\u00e9cessaires \u00e0 la conversion<\/strong> comme le CTA ou la proposition de valeur par exemple. Le but est de rendre certains \u00e9l\u00e9ments rapidement visibles et minimiser le scroll. Dans l&#8217;exemple suivant, on s&#8217;aper\u00e7oit que&nbsp;<a href=\"https:\/\/www.noddle.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Noddle<\/a> a supprim\u00e9 quelques \u00e9l\u00e9ments afin de faire remonter son CTA principal.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/noddle-cta.png\" alt=\"NOODLE A\/B Testing\" class=\"wp-image-19256\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 id=\"h-mettre-en-avant-l-action-principale\" class=\"wp-block-heading\"><strong>Mettre en avant l\u2019action principale<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Par &#8220;action&#8221; nous sous-entendons surtout <strong>la mise en avant d&#8217;un CTA<\/strong>. Et plus particuli\u00e8rement le CTA principal. Dans cet exemple, <a href=\"http:\/\/smart-renting.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Smartrenting<\/a> a mis en avant son CTA principal avec un contenu accrocheur et un design \u00e9pur\u00e9. Ils ont pris soin de <strong>le laisser fixe au scroll<\/strong> afin qu\u2019il soit visible pour l\u2019internaute tout au long de sa navigation.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/smartrenting.jpg\" alt=\"SMARTRENTING CTA R\u00e9cup\u00e8re ton loyer\" class=\"wp-image-19257\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 id=\"h-s-adapter-au-device-de-l-internaute\" class=\"wp-block-heading\"><strong>S\u2019adapter au device de l\u2019internaute<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Le cas de&nbsp;<a href=\"https:\/\/www.naranja.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Naranja<\/a>&nbsp;est tr\u00e8s int\u00e9ressant car ils ont souhait\u00e9 a\/b tester le design et la disposition des \u00e9l\u00e9ments sur leur site mobile. L\u2019id\u00e9e est de rendre visible le CTA principal afin de g\u00e9n\u00e9rer des leads. Le mobile est un petit \u00e9cran et l&#8217;usage n&#8217;est pas du tout le m\u00eame que sur un desktop.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/naranja-mobile-1.jpg\" alt=\"Naranja A\/B testing\" class=\"wp-image-19258\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 id=\"h-limiter-les-points-de-fuite\" class=\"wp-block-heading\"><strong>Limiter les points de fuite<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pour limiter les points de fuite, rien de plus efficace que la <strong>suppression des \u00e9l\u00e9ments de distraction<\/strong>. Dans l\u2019exemple ci-dessous, <a href=\"https:\/\/www.panorabanques.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Panorama Banque<\/a> a test\u00e9 une variation qui masquait tous les autres \u00e9l\u00e9ments dit &#8220;secondaires&#8221; afin de <strong>se concentrer sur l\u2019action principale<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Capture-d\u2019e\u0301cran-2018-10-27-a\u0300-16.04.03.png\" alt=\"Panora Banques Landing page - Comparez les banques\" class=\"wp-image-19259\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur cette variation, il n\u2019y a pas de header ou de footer. <strong>Uniquement le formulaire<\/strong> pour comparer les banques. Cela se fait rapidement dans l\u2019\u00e9diteur Wingify en s\u00e9lectionnant simplement les \u00e9l\u00e9ments que vous voulez masquer !<\/p>\n\n\n\n<h4 id=\"h-mettre-en-avant-des-elements-de-reassurance-de-facon-claire\" class=\"wp-block-heading\"><strong>Mettre en avant des \u00e9l\u00e9ments de r\u00e9assurance de fa\u00e7on claire<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9l\u00e9ments de r\u00e9assurance permettent <strong>d\u2019instaurer un climat de confiance<\/strong> entre votre site \/ offre et l\u2019internaute. Ces \u00e9l\u00e9ments peuvent \u00eatre des arguments commerciaux comme le prix, des notes clients ou encore un live chat comme <a href=\"https:\/\/www.blablacar.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blablacar<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/blablacar.jpg\" alt=\"BlaBlaCar Landing page - BlaBlaCar Et vous qui allez-vous retrouver ?\" class=\"wp-image-19260\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\/b testez ce qui fonctionne pour vos internautes : quel \u00e9l\u00e9ment et \u00e0 quel endroit. N\u2019h\u00e9sitez pas \u00e0 en disposer plusieurs tout au long du parcours d\u2019achat ou de conversion.<\/p>\n\n\n\n<h4 id=\"h-capitaliser-sur-votre-communaute-d-utilisateurs\" class=\"wp-block-heading\"><strong>Capitaliser sur votre communaut\u00e9 d\u2019utilisateurs<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pour aller plus dans le d\u00e9tail avec les \u00e9l\u00e9ments de r\u00e9assurance, capitalisez sur la communaut\u00e9 d\u2019utilisateurs ou de clients que vous avez. <strong>Mettez en avant les avis de vos clients<\/strong> sous forme de note ou de t\u00e9moignage afin de d\u00e9montrer votre cr\u00e9dibilit\u00e9 aupr\u00e8s de votre audience. La landing page de <a href=\"https:\/\/turo.com\/fr\/fr\" target=\"_blank\" rel=\"noopener noreferrer\">Ouicar<\/a>&nbsp;met en avant le nombre d&#8217;utilisateur ainsi que des t\u00e9moignages clients r\u00e9cents.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/ouicar-landing-page.jpg\" alt=\"OuiCar Landing page - Louez une voiture \u00e0 deux pas\" class=\"wp-image-19261\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 id=\"h-simplifier-les-formulaires\" class=\"wp-block-heading\"><strong>Simplifier les formulaires<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu\u2019on cr\u00e9\u00e9 un formulaire, il faut toujours s\u2019interroger : <strong>est-ce que tous les champs sont n\u00e9cessaires ?<\/strong> Avons-nous besoin du code postal de l\u2019internaute dans le cadre d\u2019une inscription \u00e0 une simple newsletter ? La r\u00e9ponse est \u00e9vidente, pourtant il n\u2019est pas rare de voir des formulaires avec de nombreux champs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/NRJ-formulaire-1.jpg\" alt=\"NRJ A\/B Testing formulaires\" class=\"wp-image-19262\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 id=\"h-limiter-l-implication-des-visiteurs\" class=\"wp-block-heading\"><strong>Limiter l\u2019implication des visiteurs<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cette m\u00eame id\u00e9e de simplification, prenons l\u2019exemple de <a href=\"https:\/\/www.coinbase.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Coinbase<\/a> qui a choisi de ne demander que l\u2019adresse email sur sa landing page. Le fait de ne demander que l\u2019adresse email en premi\u00e8re \u00e9tape <strong>renforce l\u2019app\u00e9tence de l\u2019internaute pour entrer dans le tunnel de conversion<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/Capture-d\u2019e\u0301cran-2018-10-27-a\u0300-16.48.59.png\" alt=\"Coinbase Landing page \" class=\"wp-image-19263\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 id=\"h-creer-un-sentiment-d-urgence\" class=\"wp-block-heading\"><strong>Cr\u00e9er un sentiment d\u2019urgence<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Inconsciemment, <strong>nous r\u00e9agissons tous aux messages d\u2019urgence<\/strong>. Le but est de cr\u00e9er un sentiment d\u2019urgence pour inciter l\u2019internaute \u00e0 agir rapidement. Disposer un compte \u00e0 rebours ou une mention \u201cplus que x places disponibles\u201d dans le tunnel d\u2019achat peut inciter l\u2019internaute \u00e0 passer \u00e0 l\u2019action.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/fnac-mobile-1.jpg\" alt=\"FNAC A\/B Testing \" class=\"wp-image-19264\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 id=\"h-testez-les-images-ou-videos\" class=\"wp-block-heading\"><strong>Testez les images ou vid\u00e9os<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, <strong>testez un autre format de contenu<\/strong> sur votre landing page pour capter l\u2019attention de vos internautes. Galerie de photo, slider ou vid\u00e9o peuvent s\u2019av\u00e9rer tr\u00e8s utiles pour pr\u00e9senter votre offre ou votre service. De plus, le format vid\u00e9o un bon moyen de pr\u00e9senter votre offre plus en d\u00e9tails.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/wingify.com\/\"><img decoding=\"async\" src=\"https:\/\/static.wingify.com\/gcp\/uploads\/abtasty\/get-final-landing-page.jpg\" alt=\"FINAL Landing Page\" class=\"wp-image-19265\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 id=\"h-3-comment-maximiser-l-optimisation-de-vos-landing-pages-avec-ab-tasty\" class=\"wp-block-heading\"><strong>3 &#8211; Comment maximiser l\u2019optimisation de vos Landing Pages avec Wingify ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir parcouru les bonnes pratiques et les id\u00e9es pour optimiser vos landing pages, voici <strong>un rapide aper\u00e7u des fonctionnalit\u00e9s de notre solution<\/strong> pour booster les performances de votre site.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifiez les points de friction \u00e0 l&#8217;aide de solutions d&#8217;insights<\/li>\n\n\n\n<li>Adoptez une de\u0301marche d\u2019<a href=\"https:\/\/wingify.com\/web-experimentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimisation en continu avec l&#8217;a\/b testing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wingify.com\/fr\/personnalisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personnalisez<\/a> et adaptez votre landing page a\u0300 votre audience avec des <a href=\"https:\/\/wingify.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">animations marketing<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"insert-quote-blue\">\n<p>Cet article a fait l&#8217;objet d&#8217;un webinar anim\u00e9 par&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/sarahjevremovic\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sarah Jevremovic<\/a> &amp;&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/christellemampuyadigital\/\" target=\"_blank\" rel=\"noopener noreferrer\">Christelle Mampuya<\/a>. Pour connaitre les dates de nos prochains webinars inscrivez-vous \u00e0 notre newsletter !<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il suffit de 10 seccondes pour qu&#8217;un internaute se fasse une id\u00e9e de votre landing page &#8211; et potentiellement\u00a0la quitte. Suivez ces 3 \u00e9tapes pour booster les performances de vos landing pages !<\/p>\n","protected":false},"author":1435,"featured_media":115465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[11053,11044],"tags":[11054],"feature":[],"industry-type":[],"product":[],"role":[],"region":[],"class_list":["post-112328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-landing-page-fr","category-optimisation-conversions-fr","tag-landing-page-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 \u00e9tapes pour booster les performances de vos Landing Pages - Wingify Blog<\/title>\n<meta name=\"description\" content=\"Il suffit de 10 seccondes pour qu&#039;un internaute se fasse une id\u00e9e de votre landing page - et potentiellement\u00a0la quitte. 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