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From the bleeding edge: 10 must-read scientific research papers on conversion rate optimization

Scientific research papers on how to increase sales or conversions are rare.  Most of the articles you read on the Internet (admittedly, including a lot of posts on this blog as well) are based on what the writer thinks and what makes logical sense. But scientific research works in a different way. Authors of research papers must produce accurate, reproducible results.  And their articles are reviewed by peers before getting published. Hence in most cases you can always trust results of a scientific paper.

So I fished out research papers on the internet which tell you how to increase your revenues online. Here is the list for your reading pleasure:

Usability

Miscellaneous

After compiling this list and reading most of the articles, I realized there is a large disconnect between what happens in research and what is actually applied in the market. Do you agree? Did you even know such kind of research happens at all?

9 Comments »

  1. There is a huge disconnect. Much of what is talked about on the blogs as being “new” was discovered YEARS ago in academia.

    “Social” Marketing has been studied since the 1970′s. Today’s tools are different, but the results predictable based on the research.

    The Web Analytics Association does regular reviews of the newest academic publications that are free to read. You can get the publication itself if you are a member:

    http://www.webanalyticsassociation.org/en/articles/search.asp?category=Peer+Reviewed+Journals

    Offline Marketers pay attention to this stuff.

    I guess online Marketers think they’re too smart?

    Comment by Jim Novo — January 30, 2010 @ 11:18 pm

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  7. Excellent papers – for years “real world” companies have been using consultants and secret shoppers, its about time this got moved to the online world =)

    Comment by Web CRO — December 3, 2010 @ 2:27 pm

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  9. Thanks for the list. I’m going to download a couple of these pdfs and follow some of the links for more information. I’m gathering info for a new conversion article and your resources were quite helpful.

    Comment by Mike Huber — November 7, 2011 @ 9:56 pm

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