Wingify Conversion Optimization Blog
Tips, Tricks, How-tos, Guides, Hacks and Secrets
on Website Conversion Rate Optimization

List of Industry Standard Conversion Rates and Bounce Rates

Lot of people inquire about what an ideal bounce rate or conversion rate is and if their website metrics are in the right range. One size doesn’t fit all. In this post, I fish out industry standard conversion rates and bounce rates. Though your only competition should be you, having an idea of ¬†industry metrics might help some.

Conversion Rate Bounce Rate
Grand Average 5.50% 40.58%
Software/Product 7.00% 33%
Lead Generation 2-3% 47.38%
News/Media - 55.50%
eCommerce 3-3.5% 34%
Branding Pages - 43%

Sources for these figures:

What is your bounce rate or conversion rate? Does it match with your industry average?


  1. Those conversion rates seem to be quite high. I’m seeing conversions rate of 1% for e-comms to be the average and 2% on high performing sites. Is there an up to date version of these standards?

    Comment by festival dating — November 1, 2011 @ 3:15 pm

  2. [...] wrote an article on average conversion rates per industry*. For a software product, conversion is [...]

    Pingback by ROI on T-Shirts - SourceNinja Blog — June 21, 2012 @ 11:04 pm

RSS feed for comments on this post. TrackBack URL

Leave a comment